Sportsmans (SPWH) Fair Value & Analysis
Consumer Cyclical · US · Market cap $49.2M · ISIN US84920Y1064
What is Sportsmans really worth?
Sportsmans
SPWH · US
Below-average quality, trading 55% below our fair value of $2.77.
Strengths
Risks
Fair value as of: Aug 22, 2026
From 11 valuation models · updated 13 days ago
Share price +8.7% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price is below even our cautious bear case ($1.49). The market is more pessimistic than our downside scenario.
- The model range is unusually wide ($1.49 to $4.70). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Solid quality (47/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 22, 2026.
How to read this chart
60‑month range $0.9534 – $17.95 · fair‑value band $1.49 – $4.70 · the $1.25 price screens below the $2.77 fair value. Dashed = 300-day average. As of Aug 22, 2026.
Analysis
Sportsmans (SPWH) currently trades at $1.25, while our model-based Fair Value estimate is $2.77, implying the stock looks roughly 54.9% undervalued today. The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector. Bull case: the Dividend Discount group reads highest at a median of $6.59 per share, and 10 of the 11 models we run sit above the $1.25 price. Bear case: the Growth DCF group reads lowest at $1.24, and 1 of the 11 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, Sportsmans generated revenue of $1.2B at a net margin of −4.2%. Revenue grew 2.8% year over year. It earns a return on equity of −26.5%. Net debt stands at $425M. Fundamentals as of Aug 22, 2026
Our scenario range runs from $1.49 (bear case) to $4.70 (bull case); at $1.25, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 68% below its 52-week high and 16% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −11% fair-value upside, at 122%, SPWH screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 11 models by family
Widest divergence: Dividend Discount ($6.59) versus Growth DCF ($1.24). Highest evidence: FCF DCF (79).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 46 · Market factors (momentum, volatility) 24
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Sportsman's Warehouse Holdings, Inc., together with its subsidiaries, operates as an outdoor sporting goods retailer in the United States.
Full company description
Sportsman's Warehouse Holdings, Inc., together with its subsidiaries, operates as an outdoor sporting goods retailer in the United States. It offers camping products, such as backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents, and tools; and apparel products, including camouflage, jackets, hats, outerwear, sportswear, technical gear, and work wear. The company also provides fishing products comprising bait, electronics, fishing rods, flotation items, fly fishing products, lines, lures, reels, tackles, and small boats; and footwear products consist of hiking and work boots, socks, sport sandals, technical footwear, trial and casual shoes, and waders. In addition, it offers hunting and shooting products, such as ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, firearms safety and storage products, reloading equipment, and shooting gear products; and optics, electronics, accessories, and other products comprising gift items, GPS devices, knives, lighting, optics, and two-way radios. Further, the company's stores provide archery technician services, fishing-reel line winding, scope mounting and bore sighting, and cleaning services, as well as issues hunting and fishing licenses. Additionally, it offers various private label and special make-up offerings under the Rustic Ridge, Killik, Vital Impact, Yukon Gold, Lost Creek, and Sportsman's Warehouse brands. The company operates through both retail stores and an e-commerce platform. Sportsman's Warehouse Holdings, Inc. was founded in 1986 and is headquartered in West Jordan, Utah.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Sportsmans reported revenue of $1.2B in FY2026 versus $1.5B in FY2022, a compound −5.3%/yr. Reported net income was −$50.1M in FY2026.
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Peer Group
Specialty Retail · 231 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Aug 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alimentation Couche-Tard Inc ATD | C$89.93 | C$104.32 | +16% |
| Casey's General Stores, Inc CASY | $755.47 | $398.90 | −47% |
| Williams-Sonoma, Inc WSM | $235.09 | $162.63 | −31% |
| Ulta Beauty, Inc ULTA | $537.10 | $475.40 | −11% |
| DICK'S Sporting Goods, Inc DKS | $202.66 | $181.10 | −11% |
| Best Buy Co BBY | $82.44 | $108.04 | +31% |
| China Tourism Group 601888 | ¥54.97 | ¥40.40 | −27% |
| Tractor Supply Company TSCO | $34.72 | $35.52 | +2% |
| Five Below, Inc FIVE | $259.41 | $117.29 | −55% |
| Murphy USA Inc MUSA | $574.12 | $423.35 | −26% |
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