EN DE
Watch Sportsmans for free: we tell you when fair value or trend changes.
Data-driven stock valuation

Sportsmans (SPWH) fair value: what the stock is really worth

As of Oct 30, 2026: fair value (intrinsic value) of Sportsmans stock $1.01, price $1.06, upside -4.3%, quality 47 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with one Yes, for free

Consumer Cyclical US

S Sportsmans logo Some data Oct 30, 2026

Sportsmans

SPWH · US
Fairly valued, weak quality

The stock costs about what our calculation considers fair.

Low debt
Generates free cash flow
Fair value $1.01 · Fairly valued (−4.3%)
Quality 47/100
Some data
Profit last quarter 78% below a year ago.
Weak Growth (revenue 5y −3.6 %/yr in USD)
Loss-making · -3.9% net margin (TTM)
Trails peers (5/13)
Narrow moat 14/100
Watch Sportsmans for free: we tell you when fair value or trend changes. Watch for free

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$17.90 $0.9534 Fair Value $1.01 Jul 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year. As of Oct 30, 2026.

How to read this chart

60‑month range $0.9534 – $17.90 · fair‑value band $0.6333 – $1.47 · the $1.06 price screens above the $1.01 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Oct 30, 2026.

Follow Sportsmans in your weekly email

Every Wednesday you see whether Sportsmans is on track or worth a review, plus price against fair value. Free, up to 3 stocks.

We send you a confirmation link. Unsubscribe with one click.

Which stocks are undervalued right now? Check free Discover now →

Company profile

Sportsman's Warehouse Holdings, Inc., together with its subsidiaries, operates as an outdoor sporting goods retailer in the United States.

Show moreShow less

It offers camping products, such as backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents, and tools; and apparel products, including camouflage, jackets, hats, outerwear, sportswear, technical gear, and work wear.

The company also provides fishing products comprising bait, electronics, fishing rods, flotation items, fly fishing products, lines, lures, reels, tackles, and small boats; and footwear products consist of hiking and work boots, socks, sport sandals, technical footwear, trial and casual shoes, and waders.

In addition, it offers hunting and shooting products, such as ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, firearms safety and storage products, reloading equipment, and shooting gear products; and optics, electronics, accessories, and other products comprising gift items, GPS devices, knives, lighting, optics, and two-way radios.

Further, the company's stores provide archery technician services, fishing-reel line winding, scope mounting and bore sighting, and cleaning services, as well as issues hunting and fishing licenses.

Additionally, it offers various private label and special make-up offerings under the Rustic Ridge, Killik, Vital Impact, Yukon Gold, Lost Creek, and Sportsman's Warehouse brands. The company operates through both retail stores and an e-commerce platform.

Sportsman's Warehouse Holdings, Inc. was founded in 1986 and is headquartered in West Jordan, Utah.

Stock analysis

Sportsmans (SPWH) currently trades at $1.06, while our model-based Fair Value estimate is $1.01, so the stock looks roughly fairly valued today (gap 4.5%).

Show more

Valuation

Bull case: the Growth DCF group reads highest at a median of $7.43 per share, and 7 of the 7 models we run sit above the $1.06 price.

Bear case: the Asset-Based group reads lowest at $3.20, and 0 of the 7 models stay below the price. Data coverage for this calculation is medium.

Scenario range: $0.6333 (bear) to $1.47 (bull), the price of $1.06 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.

Sportsmans reported revenue of $1.2B in FY2026 versus $1.5B in FY2022, a compound −5.3%/yr. Reported net income was −$50.1M in FY2026.

Key figures

Market cap $41.4M Micro · P/S ratio 0.03 · EPS (TTM) $−1.25 · Net margin −3.9% · Return on equity −25.8% · Return on assets (EBIT) 2.4% · Operating margin −0.3% · Revenue (TTM) $1.2B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 14 out of 100 (medium confidence).

What moves the price

The share trades about 57% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −4% fair-value upside, at −4%, SPWH screens richer than that median.

Fair Value models

Bear $0.6333 Fair Value $1.01 Bull $1.47
Price $1.06 · Upside -4.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $4.62 $7.45 $11.73 79
Growth DCF $4.80 $7.43 $11.23 78
5Y EBITDA Exit $4.21 $7.03 $10.19 74
All 7 models by family
DCF Models
FCF DCF $4.62 $7.45 $11.73 79
5Y Revenue Exit $2.16 $3.35 $4.78 72
5Y EBITDA Exit $4.21 $7.03 $10.19 74
10Y Revenue Exit $2.93 $4.19 $5.68 67
10Y EBITDA Exit $4.31 $6.74 $9.74 68
Asset-Based
NCAV (Graham) $2.39 $3.20 $4.77 54
Growth DCF
Growth DCF $4.80 $7.43 $11.23 78

Open the full fair value analysis →

Quality Score breakdown

Overall quality 47/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 38
How much profit the company makes from its sales and capital
Quality Growth 45
Are margins and returns getting better?
Cashflow 14
Do the profits arrive as real cash?
Financial strength 36
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 50
How calm the share price moves, does not count
Momentum 14
Price trend of the last 3 to 12 months, does not count
Near the 52-week high 1
Distance to the 52-week high, does not count
New shares 72
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 24/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
+1.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.6%
Start year 2021 (pandemic). Over 10 years: +5.2% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
8.5% (2021) → −1.2% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Price in line with expectations
The price assumes more growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+1.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+0.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −1.4% a year for the price and −2.3% for the forecasts.
Forecast 2027 (sales)+1.0%
Forecast 2028 (sales)−0.8%
Projected 2029 (sales)−0.4%
Projected 2030 (sales)−0.1%
Projected 2031 (sales)+0.3%

Watch SPWH, get fair value alerts →

Compare Sportsmans with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 207 stocks

Beats the industry median on 5/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 47 · Bottom 25%
Fair Value upside −5.2% · Below median
Profitability
Return on assets −6.6% · Bottom 25%
Net margin (12 months) −3.9% · Bottom 25%
Operating margin (12 months) −0.3% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 0.6% · Below median
Balance sheet
Debt / equity 0.23× · Above median

Valuation Multiplesvs Specialty Retail median · lower = cheaper

P/B 0.22× · Cheapest 25%
P/S (12 months) 0.03× · Cheapest 25%
Price / free cash flow 4.7× · Cheapest 25%
EV/EBITDA 3.3× · Cheapest 25%
PEG 0.88× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)28 · sector 51
FUTURE (revenue growth)3 · sector 23
PAST (return on equity)0 · sector 32
HEALTH (low debt)88 · sector 93
DIVIDEND (yield)0 · sector 58

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
DICK'S Sporting Goods, Inc DKS $141.50 $201.62 +42% vs SPWH
Alimentation Couche-Tard Inc ATD C$80.24 C$104.89 +31% vs SPWH
Tractor Supply Company TSCO $32.24 $36.33 +13% vs SPWH
Ulta Beauty, Inc ULTA $648.28 $650.56 +0% vs SPWH
Best Buy Co BBY $98.50 $94.70 −4% vs SPWH
China Tourism Group 601888 ¥50.18 ¥48.19 −4% vs SPWH
Five Below, Inc FIVE $231.25 $184.99 −20% vs SPWH
Williams-Sonoma, Inc WSM $259.86 $164.11 −37% vs SPWH
Casey's General Stores, Inc CASY $677.74 $405.93 −40% vs SPWH
GameStop Corp GME $23.36 $13.96 −40% vs SPWH

Explore undervalued stocks

More undervalued Consumer Cyclical stocks →

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued High-Quality StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend Stocks

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

Stock screenerFilter by region, size and sector Compare toolTwo stocks side by side Peter Lynch Fair Value Formula &…Free calculator
Run the numbers yourself: free valuation calculators
DCF CalculatorP/E Ratio CalculatorPEG Ratio CalculatorGraham NumberPeter Lynch FormulaDDM CalculatorIntrinsic ValueIntrinsic vs Extrinsic ValueP/E Ratio by Sector
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

Sportsmans · Fair Value
$1.01 −4%Fair Value
Calculator →

Cite: Fair Value Calculator (2026). "Sportsmans Fair Value". https://www.fairvalue-calculator.com/stock/SPWH

Frequently asked questions

Is Sportsmans (SPWH) overvalued or undervalued?
As of Oct 30, 2026, our model estimates a fair value of $1.01 versus a price of $1.06, about −4% upside (fairly valued).
What is the fair value of SPWH?
Our model-based fair value for Sportsmans is $1.01 (as of Oct 30, 2026), built from audited fundamentals. The current price: $1.06.
What is the quality score of SPWH?
Sportsmans has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sportsmans (SPWH)?
Our model-based price target is the fair value of $1.01 (as of Oct 30, 2026) from 7 valuation models. Cautious scenario $0.6333, optimistic scenario $1.47. It is a calculation from audited fundamentals, not an analyst target.
What is the Sportsmans stock forecast for 2026?
Our models put fair value at $1.01, about −4% upside versus a price of $1.06 (fairly valued). Cautious scenario $0.6333, optimistic scenario $1.47. The calculation is refreshed regularly with new filings.
What is the revenue of Sportsmans (SPWH)?
Sportsmans reported trailing-twelve-month revenue of about $1.2B (latest available figure, as of Oct 30, 2026).
What growth is priced into Sportsmans (SPWH)?
For today's price to be fair in a discounted-cash-flow model, Sportsmans would have to grow free cash flow by +1.0 % per year for five years (discount rate 8.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -3.6 % per year. As of Oct 30, 2026.
What discount rate (WACC) does the fair value of SPWH use?
Our models discount Sportsmans at 8.5 %: a base by market capitalisation (nano), damped by beta 0.44, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sportsmans that is +1.0 % per year a year over ten years, using the same discount rate (8.5 %) and the same formula as our fair value.
How much growth has Sportsmans (SPWH) delivered so far?
Over the past 5 years revenue at Sportsmans grew -3.6 % a year. The price currently implies +1.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sportsmans (SPWH) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Sportsmans (+1.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sportsmans (SPWH)?
The free-cash-flow yield on the price is 21.47 %: that much free cash flow Sportsmans produces per unit of market value. When it exceeds the discount rate of our models (8.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sportsmans (SPWH)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sportsmans it is $1.01 per share (as of Oct 30, 2026), against a price of $1.06. It is the blended result of 7 valuation models (cash flow, earnings, asset, dividend).
Is Sportsmans stock overvalued or undervalued in 2026?
As of Oct 30, 2026, SPWH trades above its calculated fair value: price $1.06, fair value $1.01, a gap of about −4% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SPWH?
No. The price is what the market pays today ($1.06); the fair value is what the company's own numbers justify ($1.01). For Sportsmans the two are $0.0460 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sportsmans worth?
The market values Sportsmans at about $41.4M (market capitalisation, as of Oct 30, 2026). Per share that is $1.06; our models calculate a fair value of $1.01 per share.
What do the bullish and bearish scenarios say about SPWH?
Our models span a range for Sportsmans: cautious scenario $0.6333, base $1.01, optimistic $1.47 per share (as of Oct 30, 2026, price $1.06). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of SPWH?
The PEG ratio of Sportsmans is 0.88 (P/E divided by earnings growth, as of Oct 30, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Sportsmans (SPWH)?
Balance-sheet figures for Sportsmans (as of Oct 30, 2026): return on equity −25.8%, debt of 0.23 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is SPWH from its 52-week high?
Sportsmans trades at $1.06, about 57% below its 52-week high of $2.47 and 2% above the low of $1.04 (as of Oct 30, 2026). Distance from the high says nothing about value: that is what the fair value of $1.01 is for.
Which stocks are comparable to Sportsmans?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sportsmans stock attractive at the current price?
The data as of Oct 30, 2026: price $1.06, calculated fair value $1.01 (−4%), Quality Score 47/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SPWH calculated?
We run Sportsmans through 7 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.01, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.4 % above its aggregate fair value. Sportsmans itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sportsmans (SPWH)?
The closing price on Oct 30, 2026 was $1.06. Our model-based fair value is $1.01, about −4% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sportsmans right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($0.6333 to $1.47) leaves room in how you read the outcome.

Key figures of Sportsmans

How large is the market capitalisation of Sportsmans (SPWH)?
The market capitalisation of Sportsmans is $41.4M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Sportsmans (SPWH)?
The price-to-sales ratio of Sportsmans is 0.03 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Sportsmans (SPWH)?
Earnings per share at Sportsmans are $−1.25. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Sportsmans (SPWH)?
The net margin of Sportsmans is −3.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sportsmans (SPWH)?
The return on equity (ROE) of Sportsmans is −25.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sportsmans (SPWH)?
On an EBIT basis the return on assets of Sportsmans is 2.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sportsmans (SPWH)?
The operating margin of Sportsmans is −0.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sportsmans (SPWH)?
Revenue at Sportsmans is growing +0.6% versus a year earlier (3y avg −4.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sportsmans (SPWH)?
Earnings per share at Sportsmans are growing −77.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Sportsmans (SPWH) carry?
The net debt of Sportsmans is $425M (fiscal year 2026, ≈ 47.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed

Watch Sportsmans in the live analysis

One click puts Sportsmans on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 28,000+ stock screener.

Watch for free →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.