SIM LEISURE GROUP LTD. (URR) Fair Value & Analysis
Consumer Cyclical · SG · Market cap 67.8M SGD
Fair value as of: Aug 13, 2026
From 24 valuation models · updated 5 days ago
Share price +12.2% over the past month.
A solid business, screening 52% undervalued on our models.
What matters now
- The price is below even our cautious bear case (0.5200 SGD). The market is more pessimistic than our downside scenario.
- The model range is unusually wide (0.5200 SGD to 2.69 SGD). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Solid quality (60/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 0.1256 SGD – 0.9866 SGD · fair‑value band 0.5200 SGD – 2.69 SGD · the 0.4600 SGD price screens below the 0.7000 SGD fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
SIM LEISURE GROUP LTD. (URR) currently trades at 0.4600 SGD, while our model-based Fair Value estimate is 0.7000 SGD, implying the stock looks roughly 52.2% undervalued today. The Quality Score stands at 60/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, SIM LEISURE GROUP LTD. generated revenue of 138M SGD at a net margin of 29.6%. Revenue declined 19.6% year over year. It earns a return on equity of 28.4%. Net debt stands at 5.6M SGD. Fundamentals as of Aug 13, 2026
Our scenario range runs from 0.5200 SGD (bear case) to 2.69 SGD (bull case); at 0.4600 SGD, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 32% below its 52-week high and 31% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 11% fair-value upside, at 52%, URR screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Growth Earnings (11.47 SGD) versus Asset-Based (0.6100 SGD). Highest evidence: Growth DCF (80).
Notify me when URR reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 62 · Market factors (momentum, volatility) 33
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sim Leisure Group Ltd., an investment holding company, develops and operates theme parks under the ESCAPE brand in Malaysia, Singapore, the United Arab Emirates, and Saudi Arabia. It operates in two segments, Theme Park Operations, and events and themed attraction construction.
Full company description
Sim Leisure Group Ltd., an investment holding company, develops and operates theme parks under the ESCAPE brand in Malaysia, Singapore, the United Arab Emirates, and Saudi Arabia. It operates in two segments, Theme Park Operations, and events and themed attraction construction. The company provides ticketing, food and beverages, merchandising sales, and other services. It is also involved in the design and construction of theme attractions in theme parks, as well as theme features primarily for restaurants and hotels. The company also engages in the leasing of non-financial intangible assets; operation of location based virtual reality centres; construction of non-residential buildings; sports, recreation, and teambuilding businesses; design and construction of theme attractions, and nature-inspired parks; owning and operation of Kidzania educational and entertainment facilities; and provision of management consultancy services. Sim Leisure Group Ltd. was incorporated in 2018 and is based in Singapore.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
SIM LEISURE GROUP LTD. reported revenue of 138M SGD in FY2025 versus 17.7M SGD in FY2021, a compound +67.1%/yr. Reported net income was 40.8M SGD in FY2025.
Watch URR: get an alert when its fair value changes →
Peer Group
Leisure · 190 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$72.80 | HK$119.82 | +65% |
| Pop Mart International Group 9992 | HK$151.00 | HK$227.30 | +51% |
| Amer Sports, Inc AS | $33.03 | $16.16 | -51% |
| Hasbro, Inc HAS | $94.89 | $81.97 | -14% |
| Life Time Group LTH | $43.81 | $15.61 | -64% |
| Ninebot Limited 689009 | ¥44.94 | ¥39.73 | -12% |
| Li Ning Company 2331 | HK$14.59 | HK$29.45 | +102% |
| Asmodee Group ASMDEEB | kr 158.70 | kr 96.65 | -39% |
| Smartfit Escola de Ginástica e Dança S.A SMFT3 | R$17.25 | R$22.90 | +33% |
| Songcheng Performance Development Co 300144 | ¥6.17 | ¥6.85 | +11% |
Compare SIM LEISURE GROUP LTD. with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is SIM LEISURE GROUP LTD. (URR) overvalued or undervalued?
What is the fair value of URR?
What is the quality score of URR?
What is the revenue of SIM LEISURE GROUP LTD. (URR)?
What is the net profit margin of URR?
Does SIM LEISURE GROUP LTD. pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track SIM LEISURE GROUP LTD. and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.