Wishpond Technologies Ltd (WISH) Fair Value & Analysis

Technology · CA · Market cap C$10.4M

Below-average quality, and screening another 53% overvalued on our models.

What matters now

• The price sits above even our optimistic bull case (C$0.1300). The favourable scenario is already priced in.
• Weak quality (42/100) and above fair value at the same time, the margin of safety is missing on both counts.
• The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
• A fairly wide model range (C$0.0600 to C$0.1300) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 31, 2026.

How to read this chart

60‑month range C$0.1000 – C$1.92 · fair‑value band C$0.0600 – C$0.1300 · the C$0.1700 price screens above the C$0.0800 fair value. Dashed = 300-day average. As of Jul 31, 2026.

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Analysis

Wishpond Technologies Ltd (WISH) currently trades at C$0.1700, while our model-based Fair Value estimate is C$0.0800, implying the stock looks roughly 52.9% overvalued today. We read business quality at 42/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).

Over the trailing twelve months, Wishpond Technologies Ltd generated revenue of C$13.0M at a net margin of -40.9%. Revenue declined 32.4% year over year. It earns a return on equity of -68.2%. Net debt stands at C$1.7M. Fundamentals as of Jul 31, 2026

Our scenario range runs from C$0.0600 (bear case) to C$0.1300 (bull case); at C$0.1700, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 36% below its 52-week high and 89% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at -27% fair-value upside, at -53%, WISH screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Key figures & financial health

Quality Score breakdown

About the company

Wishpond Technologies Ltd. provides marketing-focused online business solutions for small-to-medium-sized businesses across various industries in the United States, Canada, and internationally.

Full company description

Wishpond Technologies Ltd. provides marketing-focused online business solutions for small-to-medium-sized businesses across various industries in the United States, Canada, and internationally. The company provides Propel IQ platform offers a marketing suite that provides companies with social promotions, landing pages, marketing funnels, appointments, website builder, email marketing, marketing automation, lead database, sales automation, popups, payments, forms, and shopify marketing, newsletter templates, and YouTube contests. It also offers marketing team, ads, SEO, graphic design, email API, and outbound sales services. In addition, the company provides guides including lead generation strategies, email drip campaigns, landing page strategies, ecommerce online marketing, small business marketing, marketing for dental businesses, and marketing for fitness centers. It serves small-to-medium sized businesses in various industries, such as ecommerce, hotels, non-profits, B2Bs, restaurants, education, agencies, finance, health and beauty, and fitness. The company was formerly known as Wishpond PrivCo and changed its name to Wishpond Technologies Ltd. in 2009. Wishpond Technologies Ltd. was founded in 2009 and is headquartered in Vancouver, Canada.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Wishpond Technologies Ltd reported revenue of C$14.4M in FY2025 versus C$14.8M in FY2021, a compound −0.7%/yr. Reported net income was −C$2.3M in FY2025.

WISH screens 53% overvalued. Compare with SAP SE →

Peer Group

Software - Application · 706 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Software - Application median · lower = cheaper

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.