Ziff Davis Inc (ZD) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Ziff Davis Inc stock $69.02, price $49.61, upside +39.1%, quality 65 out of 100. Rating: undervalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
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Ziff Davis Inc
ZD · USThe stock costs 28% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $26.51 – $132.98 · fair‑value band $45.82 – $92.21 · the $49.61 price screens below the $69.02 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
Ziff Davis, Inc., together with its subsidiaries, operates as a digital media and internet company in the United States and internationally.
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It offers online resources for laboratory-based product reviews, technology news, buying guides, and research papers under the PCMag and CNET brands; Mashable for publishing technology and culture content; Spiceworks provides digital content of IT products and services; RetailMeNot, a savings destination platform; VoucherCodes; Offers.com, a coupon and deals website; and event based properties, includes BlackFriday.com, TheBlackFriday.com, BestBlackFriday.com, and DealsofAmerica.com.
It also offers gaming and entertainment platforms under the IGN Entertainment and Humble Bundle brands; and information on internet connectivity under the Speedtest, Ookla, Ekahau, Downdetector, and RootMetrics brands.
The company also offers digital content and information services for health and wellness consumers under the Everyday Health, DailyOM, Lose It!, Castle Connolly, and Migraine Again brands; pregnancy and parenting content under the BabyCenter, Mom 2.0, Emma's Diary, Medpage Today, and What to Expect brands.
In addition, it offers PRIME Education, a medical education program for healthcare professionals; and Health eCareers, a digital portal for healthcare professionals.
Further, it provides endpoint and email security, security awareness training, secure backup and file sharing, and virtual private network solutions under the IPVanish, VIPRE, Livedrive, Inspired eLearning, and SugarSync brands; and email marketing and delivery solutions, search engine optimization tools, and voice and text communication services under the Campaigner, iContact, SMTP, Kickbox, Full Contact, MOZ Pro, MOZ Local, Stat Analytics, eVoice, and Line2 brands.
The company was formerly known as j2 Global, Inc. and changed its name to Ziff Davis, Inc. in October 2021. The company was incorporated in 2014 and is headquartered in New York, New York.
Stock analysis
Ziff Davis Inc (ZD) currently trades at $49.61, while our model-based Fair Value estimate is $69.02, implying the stock looks roughly 28% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $128.56 per share, and 13 of the 22 models we run sit above the $49.61 price.
Bear case: the Earnings-Based group reads lowest at $30.38, and 9 of the 22 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $45.82 (bear) to $92.21 (bull), the price of $49.61 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Ziff Davis Inc reported revenue of $1.5B in FY2025 versus $1.4B in FY2021, a compound +0.6%/yr. Reported net income was $47.4M in FY2025, compounding −44.4%/yr from FY2021.
Key figures
Market cap $1.8B Small · P/S ratio 1.29 · EPS (TTM) $−1.50 · Net margin 3.3% · Return on equity −1.5% · Return on assets (EBIT) 4.5% (5-year average) · Operating margin 4.2% · Revenue (TTM) $1.4B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 16% below its 52-week high and 87% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 39%, ZD screens cheaper than that median.
Fair Value models
All 22 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 6 officers or directors sold shares worth $2.1M and none bought.
- SaleW Brian KretzmerDirector2× since Jun 2, 2026: 4,481 shares, avg. $50.57$226,590Aug 18, 2026
- SaleLori A. TansleyChief Accounting Officer1,400 shares at $54.76$76,664Aug 12, 2026
- SaleJeremy RossenEVP/General Counsel3× since May 28, 2026: 16,166 shares, avg. $48.54$784,653Aug 10, 2026
- SaleBret RichterChief Financial Officer18,000 shares at $46.88$843,840Jun 10, 2026
- SaleKirk P McDonaldDirector1,075 shares at $46.65$50,150Jun 8, 2026
- SaleJana BarstenDirector3,347 shares at $45.00$150,615Jun 3, 2026
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
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Compare Ziff Davis Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- P/B ratio by industry
- Net margin by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| The Trade Desk, Inc TTD | $12.93 | $38.79 | +200% | vs ZD |
| Publicis Groupe S.A PUB | €102.95 | €145.63 | +41% | vs ZD |
| Omnicom Group OMC | $86.37 | $113.06 | +31% | vs ZD |
| AppLovin Corporation APP | $391.22 | $430.34 | +10% | vs ZD |
| Focus Media Information Technology Co 002027 | ¥5.55 | ¥6.11 | +10% | vs ZD |
| Magnite, Inc MGNI | $27.39 | $30.13 | +10% | vs ZD |
| JCDecaux SE DEC | €26.66 | €20.99 | −21% | vs ZD |
| Easy Click Worldwide Network Technology Co 301171 | ¥34.54 | ¥11.05 | −68% | vs ZD |
| Leo Group 002131 | ¥4.26 | ¥1.06 | −75% | vs ZD |
| Stagwell Inc STGW | $11.64 | $2.62 | −77% | vs ZD |
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