ADT Inc (ADT) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of ADT Inc stock $10.67, price $9.86, upside +8.2%, quality 62 out of 100. Rating: fairly valued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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ADT Inc
ADT · USThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $4.64 – $9.90 · fair‑value band $6.10 – $13.34 · the $9.86 price screens below the $10.67 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
ADT Inc. provides security, interactive, and smart home solutions in the United States.
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The company offers burglar and life safety alarms, smart security cameras, smart home automation systems, and video surveillance systems to detect intrusion; control access; sense movement, smoke, fire, carbon monoxide, leaks, temperature, and other environmental conditions and hazards; and address personal medical emergencies, such as injuries or unanticipated falls.
It also provides routine maintenance and installation services for upgraded or additional equipment; and personal emergency response system products and services to sustain independent living, detect when a fall occurs, and provide protection while on the go with geolocation capability.
In addition, the company offers ADT+ app, an interactive technology platform; Trusted Neighbor, which allows customers to grant access to their homes through homeowner-authorized credentials and the ADT+ app; automation and smart home solutions, which allow for the remote monitoring and managing of spaces through smartphone applications, customized web portals, and touchscreen panels; and professionally installed and DIY security and smart home solutions.
Further, it operates monitoring centers that provide professional and outsourced monitoring services; and field and call centers. The company sells its products under the ADT, ADT Pulse, and ADT+ brands.
It serves the residential and small business security and automation markets comprising owners and renters of single-family homes, apartments, and small businesses owners through customer referrals, door-to-door activities, lead generation partners, retail and e-commerce channels, network of field sales and service offices, third-party independent dealers, and authorized dealers.
The company was formerly known as Prime Security Services Parent, Inc. and changed its name to ADT Inc. in September 2017. ADT Inc. was founded in 1874 and is headquartered in Boca Raton, Florida.
Stock analysis
ADT Inc (ADT) currently trades at $9.86, while our model-based Fair Value estimate is $10.67, so the stock looks roughly fairly valued today (gap 7.6%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of $22.11 per share, and 13 of the 23 models we run sit above the $9.86 price.
Bear case: the Dividend Discount group reads lowest at $4.42, and 10 of the 23 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $6.10 (bear) to $13.34 (bull), the price of $9.86 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Industrials sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
ADT Inc reported revenue of $5.1B in FY2025 versus $5.3B in FY2021, a compound −0.9%/yr. Reported net income was $596M in FY2025.
Key figures
Market cap $7.8B Mid · P/E ratio 13.0 · P/S ratio 1.50 · EPS (TTM) $0.7600 · Dividend yield 2.2% · Net margin 11.9% · Return on equity 17.1% · Return on assets (EBIT) 5.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 60 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 62% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Industrials peers we cover trades at 1% fair-value upside, at 8%, ADT screens cheaper than that median.
Fair Value models
All 24 models by family
The fair value above starts from this blend and is adjusted for a year distorted by one-off effects.
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 5 officers or directors bought shares worth $477,422, most recently on May 29, 2026. Buying cluster
- BuyJeffrey LikosarPres Corp Dev & Trans. & CFO15,000 shares at $6.75$101,250May 29, 2026
- BuyKimberly MillerEVP, CMO & Comm. Officer3,625 shares at $6.91$25,049May 14, 2026
- BuyFawad AhmadEVP, Chief Oper and Cust. Off.7,500 shares at $6.75$50,625May 12, 2026
- BuyOmar KhanEVP, Chief Business Officer7,280 shares at $6.88$50,086May 11, 2026
- BuyDaniel Joseph HoustonDirector36,450 shares at $6.87$250,412May 8, 2026
- BuyDavid A. ScottEVP, Chief People & Admin. Off7,300 shares at $6.72$49,056Mar 5, 2026
Plus 30 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
Watch ADT, get fair value alerts →
Recent news
- Apollo Flexes Underwriting Power With $9.6 Billion ADT Debt Deal
- ADT Q3 2026 Earnings Preview
- Earnings to watch: ADT (ADT) reports Q3 results tomorrow
- ADT (ADT) Stock Sees Fair Value Lift After Thrive Deal Sparks Analyst Debate
Compare ADT Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Security & Protection Services · 104 stocks
Valuation Multiplesvs Security & Protection Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Fair value gap by industry
- Return on assets by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Security & Protection Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Zhejiang Dahua Technology Co 002236 | ¥14.54 | ¥32.12 | +121% | vs ADT |
| Prosegur Compañía de Seguridad, S.A PSG | €2.98 | €4.69 | +57% | vs ADT |
| The Brink's Company BCO | $110.25 | $121.16 | +10% | vs ADT |
| Brady Corporation BRC | $78.72 | $84.37 | +7% | vs ADT |
| S-1 Corporation 012750 | 98,400 KRW | 99,629 KRW | +1% | vs ADT |
| Loomis AB LOOMIS | kr 506.00 | kr 496.43 | −2% | vs ADT |
| MSA Safety Incorporated MSA | $170.14 | $121.81 | −28% | vs ADT |
| Allegion plc ALLE | $185.39 | $129.15 | −30% | vs ADT |
| CoreCivic, Inc CXW | $28.67 | $18.76 | −35% | vs ADT |
| The GEO Group GEO | $27.80 | $13.08 | −53% | vs ADT |
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Key figures of ADT Inc
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