Crocs Inc (CROX) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Crocs Inc stock $220, price $152, upside +44.8%, quality 63 out of 100. Rating: undervalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $47.21 – $180.57 · fair‑value band $151.45 – $310.41 · the $151.86 price screens below the $219.85 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 8, 2026.
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Crocs, Inc. together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and kids under the Crocs and HEYDUDE Brands in the United States and internationally.
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The company offers various footwear products, including clogs, sandals, loafers, classics, fuzz, platforms, boots, sandals, slides, slippers, sneakers, flip flops, and flats, as well as totes, backpacks, belt bags, socks, bag charms, cases, attachments, cartoon characters products, and touchland and other accessories.
It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, outlet stores, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.
Stock analysis
Crocs Inc (CROX) currently trades at $151.86, while our model-based Fair Value estimate is $219.85, implying the stock looks roughly 31% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $157.52 per share, and 2 of the 10 models we run sit above the $151.86 price.
Bear case: the Multiples group reads lowest at $26.41, and 8 of the 10 models stay below the price. Data coverage for this calculation is low.
Scenario range: $151.45 (bear) to $310.41 (bull), the price of $151.86 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Crocs Inc reported revenue of $4.0B in FY2025 versus $2.3B in FY2021, a compound +15.0%/yr. Reported net income was −$81.2M in FY2025.
Key figures
Market cap $7.6B Mid · P/E ratio 11.5 · P/S ratio 1.86 · EPS (TTM) $13.20 · Net margin 16.2% · Return on equity 49.1% · Return on assets (EBIT) 22.1% (5-year average) · Operating margin 28.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 68 out of 100 (medium confidence).
What moves the price
The share trades about 5% below its 52-week high and 107% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 26% fair-value upside, at 45%, CROX screens cheaper than that median.
Fair Value models
Bear$151.45Fair Value $219.85Bull$310.41
Price $151.86 · Upside +44.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($11.28 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF$137.41$244.07$406.4978
Growth DCF$134.86$228.38$361.9277
5Y EBITDA Exit$61.90$100.14$144.4575
All 10 models by family
DCF Models
FCF DCF$137.41$244.07$406.4978
5Y Revenue Exit$54.40$84.69$121.1172
5Y EBITDA Exit$61.90$100.14$144.4575
10Y Revenue Exit$84.14$122.14$172.4567
10Y EBITDA Exit$89.52$132.43$190.2168
Multiples
EV/EBIT$11.70$26.41$41.1362
EV/EBITDA$12.59$27.60$42.6163
EV/Revenuen/a$10.06$22.8250
Growth DCF
Growth DCF$134.86$228.38$361.9277
Rev-Margin DCF$54.40$86.66$128.7472
The fair value above starts from this blend and is adjusted for a year distorted by one-off effects.
In the last 6 months, 2 officers or directors bought shares worth $612,569, most recently on Sep 15, 2026. Over the same period, 4 people sold shares worth $20.8M. Buying cluster
SaleDouglas J TreffDirector2× since Nov 2, 2026: 25,516 shares, avg. $155.15$4.0MNov 4, 2026
SaleAndrew ReesChief Executive Officer, Director3× since Jun 5, 2026: 102,688 shares, avg. $137.61$14.1MNov 3, 2026
SaleRonald FraschDirector15,000 shares at $153.51$2.3MOct 30, 2026
SaleRupert George CampbellEVP, Brand President, HEYDUDE2,645 shares at $150.87$399,055Oct 30, 2026
BuyJohn B ReplogleDirector3,000 shares at $74.50$223,500Nov 11, 2025
Plus 11 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−1.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.9%
Start year 2020 (pandemic). Over 10 years: +14.0% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+68.7%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
15.4% (2020) → 3.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +2.7% a year for the price and +1.1% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (96 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Strong margins from the proprietary Croslite material and direct channels in the core brand form the main strength, while ongoing revenue declines in the HEYDUDE segment represent the key weakness.
Main risk: Ongoing legal disputes over trade dress and expired design patents could allow more rivals to offer similar foam clogs, pressuring prices and margins on the core Crocs brand.
Bull case: Crocs could leverage its brand strength and customization platform to differentiate further while using AI tools internally to optimize operations and defend its IP more effectively against copycats.
Bear case: If IP protections weaken further, widespread copycats and sustainable alternatives could commoditize the clog category, eroding Crocs' pricing power and leaving the core brand with lower margins amid ongoing portfolio challenges.
Crocs delivers strong margins from its proprietary Croslite material and direct channels in the core brand. Yet the HEYDUDE segment keeps facing revenue declines and channel adjustments after the acquisition. Will international momentum and customization in the flagship offset the drag from the second brand, or will portfolio balance determine longer-term resilience?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Footwear & Accessories · 92 stocks
Beats the industry median on 9/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score63 · Above median
Fair Value upside+44.8% · Above median
Profitability
Return on equity (12 months)49.1% · Top 25%
Return on assets−1.9% · Bottom 25%
Net margin (12 months)16.2% · Top 25%
Operating margin (12 months)28.0% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)4.6% · Above median
Balance sheet
Debt / equity0.95× · Highest 25%
Valuation Multiplesvs Footwear & Accessories median · lower = cheaper
P/E (12 months)11.5× · Cheaper than median
P/B5.89× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)1.86× · Pricier than median
Price / free cash flow (fiscal year)11.6× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Crocs Inc Fair Value". https://www.fairvalue-calculator.com/stock/CROX
Frequently asked questions
Is Crocs Inc (CROX) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $219.85 versus a price of $151.86, about +45% upside (undervalued).
What is the fair value of CROX?
Our model-based fair value for Crocs Inc is $219.85 (as of Nov 8, 2026), built from audited fundamentals. The current price: $151.86.
What is the quality score of CROX?
Crocs Inc has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Crocs Inc (CROX)?
Our model-based price target is the fair value of $219.85 (as of Nov 8, 2026) from 10 valuation models. Cautious scenario $151.45, optimistic scenario $310.41. It is a calculation from audited fundamentals, not an analyst target.
What is the Crocs Inc stock forecast for 2026?
Our models put fair value at $219.85, about +45% upside versus a price of $151.86 (undervalued). Cautious scenario $151.45, optimistic scenario $310.41. The calculation is refreshed regularly with new filings.
What is the revenue of Crocs Inc (CROX)?
Crocs Inc reported trailing-twelve-month revenue of about $4.1B (latest available figure, as of Nov 8, 2026).
What growth is priced into Crocs Inc (CROX)?
For today's price to be fair in a discounted-cash-flow model, Crocs Inc would have to grow free cash flow by +5.1 % per year for five years (discount rate 11.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +23.9 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of CROX use?
Our models discount Crocs Inc at 11.1 %: a base by market capitalisation (mid), damped by beta 1.56, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Crocs Inc that is +5.1 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.1 %) and the same formula as our fair value.
How much growth has Crocs Inc (CROX) delivered so far?
Over the past 5 years revenue at Crocs Inc grew +23.9 % a year. The price currently implies free-cash-flow growth of +5.1 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Crocs Inc (CROX) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Crocs Inc (+5.1 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Crocs Inc (CROX)?
The free-cash-flow yield on the price is 8.65 %: that much free cash flow Crocs Inc produces per unit of market value. When it exceeds the discount rate of our models (11.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Crocs Inc (CROX)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Crocs Inc it is $219.85 per share (as of Nov 8, 2026), against a price of $151.86. It is the blended result of 10 valuation models in 3 families (DCF Models, Multiples, Growth DCF).
Is Crocs Inc stock overvalued or undervalued in 2026?
As of Nov 8, 2026, CROX trades below its calculated fair value: price $151.86, fair value $219.85, a gap of about +45% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CROX?
No. The price is what the market pays today ($151.86); the fair value is what the company's own numbers justify ($219.85). For Crocs Inc the two are $67.99 per share apart. That gap is exactly why we show both numbers side by side.
How much is Crocs Inc worth?
The market values Crocs Inc at about $7.6B (market capitalisation, as of Nov 8, 2026). Per share that is $151.86; our models calculate a fair value of $219.85 per share.
What do the bullish and bearish scenarios say about CROX?
Our models span a range for Crocs Inc: cautious scenario $151.45, base $219.85, optimistic $310.41 per share (as of Nov 8, 2026, price $151.86). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of CROX?
Crocs Inc trades at a price-to-earnings ratio of 11.5 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $219.85 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 12.1 (the reported result was a loss). Median P/E at fiscal year-end, 9 fiscal years (2017 to 2025), reported earnings, FY2025 ex one-offs: 12.5. Other multiples: PEG 1.4, P/B 5.9, P/S 1.9, EV/EBITDA 5.0.
What is the PEG ratio of CROX?
The PEG ratio of Crocs Inc is 1.39 (P/E divided by earnings growth, as of Nov 8, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Crocs Inc (CROX)?
Balance-sheet figures for Crocs Inc (as of Nov 8, 2026): return on equity 49.1%, debt of 0.95 per unit of equity. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
How far is CROX from its 52-week high?
Crocs Inc trades at $151.86, about 5% below its 52-week high of $159.84 and 107% above the low of $73.39 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $219.85 is for.
Which stocks are comparable to Crocs Inc?
From the same area (Consumer Cyclical) we also value NIKE, Inc, adidas AG, On Holding, Deckers Outdoor Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Crocs Inc stock attractive at the current price?
The data as of Nov 8, 2026: price $151.86, calculated fair value $219.85 (+45%), Quality Score 63/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CROX calculated?
We run Crocs Inc through 10 models from 3 families: DCF Models, Multiples, Growth DCF. Every model gets the same audited fundamentals; the fair value of $219.85 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Crocs Inc currently trades 31% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Crocs Inc (CROX)?
The closing price on Nov 6, 2026 was $151.86. Our model-based fair value is $219.85, about +45% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Crocs Inc right now?
The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (63/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($151.45 to $310.41) leaves room in how you read the outcome.
Key figures of Crocs Inc
How large is the market capitalisation of Crocs Inc (CROX)?
The market capitalisation of Crocs Inc is $7.6B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Crocs Inc (CROX)?
The price-to-sales ratio of Crocs Inc is 1.86 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Crocs Inc (CROX)?
Earnings per share at Crocs Inc are $13.20 (price ÷ EPS = P/E 11.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Crocs Inc (CROX)?
The net margin of Crocs Inc is 16.2% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Crocs Inc (CROX)?
The return on equity (ROE) of Crocs Inc is 49.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Crocs Inc (CROX)?
On an EBIT basis the return on assets of Crocs Inc is 22.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Crocs Inc (CROX)?
The operating margin of Crocs Inc is 28.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Crocs Inc (CROX)?
Revenue at Crocs Inc is growing +4.6% versus a year earlier (3y avg +4.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Crocs Inc (CROX)?
Earnings per share at Crocs Inc are growing +67.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Crocs Inc (CROX) carry?
The net debt of Crocs Inc is $1.5B (fiscal year 2025, ≈ 2.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Nov 8, 2026