HubSpot Inc (HUBS) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of HubSpot Inc stock $85.80, price $205, that is 58.1% below the price, quality 68 out of 100. Rating: strongly overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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HubSpot Inc
HUBS · USOur calculation puts a fair price 58% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $170.28 – $852.08 · fair‑value band $60.06 – $111.54 · the $204.96 price screens above the $85.80 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific.
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The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager.
It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution.
In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey.
It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
Stock analysis
HubSpot Inc (HUBS) currently trades at $204.96, while our model-based Fair Value estimate is $85.80, 58% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $148.88 per share, and 3 of the 24 models we run sit above the $204.96 price.
Bear case: the Economic Profit group reads lowest at $9.49, and 21 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $60.06 (bear) to $111.54 (bull), the price of $204.96 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
HubSpot Inc reported revenue of $3.1B in FY2025 versus $1.3B in FY2021, a compound +24.6%/yr. Reported net income was $45.9M in FY2025.
Key figures
Market cap $10.4B Large · P/E ratio 49.5 · P/S ratio 2.89 · EPS (TTM) $4.14 · Net margin 6.0% · Return on equity 12.3% · Return on assets (EBIT) −2.9% · Operating margin 7.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (medium confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 56% below its 52-week high and 20% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at 10% fair-value upside, at −58%, HUBS screens richer than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 4 officers or directors bought shares worth $2.8M, most recently on Aug 10, 2026. Over the same period, 2 people sold shares worth $11.6M. Buying cluster
- SaleErika Ashley FisherChief Legal Officer4× since Feb 3, 2026: 3,749 shares, avg. $237.41$890,052Nov 3, 202610b5-1 plan
- SaleBrian HalliganDirector12× since Nov 18, 2025: 101,553 shares, avg. $259.67$26.4MOct 20, 202610b5-1 plan
- BuyGerald DischlerDirector925 shares at $215.93$199,735Aug 10, 2026
- BuyYamini RanganChief Executive Officer & Pres, Director2,750 shares at $189.84$522,060May 12, 2026
- BuyDharmesh ShahChief Technology Officer, Director10,000 shares at $181.37$1.8MMay 12, 2026
- BuyLorrie M NorringtonDirector1,313 shares at $190.42$250,021May 11, 2026
Plus 29 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 5, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
HUBS screens overvalued: fair value 58% below the price. Compare with SAP SE →
Recent news
- HubSpot Inc (HUBS) Q3 2026 Earnings Call Highlights: AI Shift Pressures Growth as Revenue Climbs 17%
- HubSpot falls on weak fourth quarter revenue guidance
- Here's What Key Metrics Tell Us About HubSpot (HUBS) Q3 Earnings
- HubSpot (HUBS) Surpasses Q3 Earnings and Revenue Estimates
Compare HubSpot Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 632 stocks
Valuation Multiplesvs Software - Application median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EV/EBITDA by industry
- Dividend yield by industry
- Stock screener with 62 metrics
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Adobe Inc ADBE | $246.44 | $463.72 | +88% | vs HUBS |
| Salesforce, Inc CRM | $222.41 | $342.73 | +54% | vs HUBS |
| Uber Technologies, Inc UBER | $68.78 | $101.25 | +47% | vs HUBS |
| Intuit Inc INTU | $354.84 | $459.14 | +29% | vs HUBS |
| ServiceNow, Inc NOW | $102.36 | $112.60 | +10% | vs HUBS |
| SAP SE SAP | €215.75 | €173.59 | −20% | vs HUBS |
| Cadence Design Systems, Inc CDNS | $311.43 | $225.48 | −28% | vs HUBS |
| Automatic Data Processing, Inc ADP | $307.14 | $150.40 | −51% | vs HUBS |
| Shopify Inc SHOP | $143.75 | $68.68 | −52% | vs HUBS |
| Snowflake Inc SNOW | $269.54 | $73.81 | −73% | vs HUBS |
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Key figures of HubSpot Inc
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