Primo Brands Corporation (PRMB) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Primo Brands Corporation stock $12.22, price $22.15, that is 44.8% below the price, quality 39 out of 100. Rating: strongly overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $10.87 – $34.59 · fair‑value band $5.62 – $20.31 · the $22.15 price screens above the $12.22 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 6, 2026.
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Primo Brands Corporation operates as a branded beverage company in North America.
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It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment.
The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher.
It distributes direct-to-consumer, retail, commercial and residential customers, and e-commerce and digital platforms. The company is based in Stamford, Connecticut.
Stock analysis
Primo Brands Corporation (PRMB) currently trades at $22.15, while our model-based Fair Value estimate is $12.22, 45% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $19.58 per share, and 4 of the 23 models we run sit above the $22.15 price.
Bear case: the Earnings-Based group reads lowest at $1.68, and 19 of the 23 models stay below the price. Data coverage for this calculation is high.
Scenario range: $5.62 (bear) to $20.31 (bull), the price of $22.15 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 39/100 (below-average quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Primo Brands Corporation reported revenue of $6.7B in FY2025 versus $2.1B in FY2021, a compound +33.9%/yr. Reported net income was $60.1M in FY2025.
Key figures
Market cap $8.1B Mid · P/E ratio 69.2 · P/S ratio 1.20 · EPS (TTM) $0.3200 · Dividend yield 2.0% · Net margin 1.5% · Return on equity 3.6% · Return on assets (EBIT) 5.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 33 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 12% below its 52-week high and 57% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −14% fair-value upside, at −45%, PRMB screens richer than that median.
Fair Value models
Bear$5.62Fair Value $12.22Bull$20.31
Price $22.15 · Downside -44.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, one officer or director bought shares worth $2.0M, on Aug 10, 2026. Over the same period, one person sold shares worth $497.4M.
BuyEric J FossExec. Chair and CEO, Director2× since Nov 11, 2025: 212,019 shares, avg. $18.82$4.0MAug 10, 2026
SaleTony W LeeDirector, 10% owner20,410,340 shares at $24.37$497.4MAug 7, 2026
SaleTriton Water Parent Holdings, LP10% owner20,410,340 shares at $24.37$497.4MAug 7, 2026
BuySteven P StanbrookDirector54,540 shares at $16.43$896,092Nov 13, 2025
BuyDavid W. HassChief Financial Officer15,910 shares at $15.71$249,946Nov 11, 2025
BuyMichael John CramerDirector5,000 shares at $15.73$78,650Nov 10, 2025
Plus 4 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+29.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+57.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.8%
Start year 2020 (pandemic). Over 10 years: +8.5% a year
Revenue growth 34 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.6%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+70.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+68.0%
Dividend (yield on the price)2.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.base effect: 49.5% / 8.7%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 11%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+21.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +18.5% a year for the price and +0.6% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (93 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: Primo Brands shows strength in post-merger operational stabilization and consecutive sales beats with raised growth guidance, yet its main weakness remains weak profitability shown by low ROE and net margins.
Main risk: Reinvestments in service and technology risk sustaining revenue growth only at current low profitability levels instead of expanding margins.
Primo Brands has posted two straight quarters of sales beats after largely stabilizing post-merger operations and improving delivery metrics. Management raised 2026 comparable sales growth guidance to 2-4 percent while reaffirming EBITDA targets and continuing to invest in service and technology. Will these reinvestments expand margins over time or mainly sustain revenue growth at current profitability levels?
Compare Primo Brands Corporation with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 79 stocks
Beats the industry median on 2/13 measures
Overall it trails its industry peers.
Valuation
Quality Score39 · Bottom 25%
Fair Value upside−44.8% · Bottom 25%
Profitability
Return on equity (12 months)3.6% · Bottom 25%
Return on assets0.6% · Bottom 25%
Net margin (12 months)1.5% · Bottom 25%
Operating margin (12 months)11.5% · Below median
Growth and dividend
Revenue growth (quarter YoY)3.8% · Below median
Dividend yield (12 months)2.0% · Below median
Balance sheet
Debt / equity1.70× · Highest 25%
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
P/E (12 months)69.2× · Priciest 25%
P/B2.71× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)1.20× · Cheaper than median
Price / free cash flow (fiscal year)26.1× · Pricier than median
EV/EBITDA9.6× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 17
FUTURE (revenue growth)19· sector 30
PAST (return on equity)14· sector 52
HEALTH (low debt)15· sector 96
DIVIDEND (yield)40· sector 61
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Primo Brands Corporation (PRMB) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $12.22 versus a price of $22.15, about 45% lower (overvalued).
What is the fair value of PRMB?
Our model-based fair value for Primo Brands Corporation is $12.22 (as of Nov 6, 2026), built from audited fundamentals. The current price: $22.15.
What is the quality score of PRMB?
Primo Brands Corporation has a Quality Score of 39/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Primo Brands Corporation (PRMB)?
Our model-based price target is the fair value of $12.22 (as of Nov 6, 2026) from 24 valuation models. Cautious scenario $5.62, optimistic scenario $20.31. It is a calculation from audited fundamentals, not an analyst target.
What is the Primo Brands Corporation stock forecast for 2026?
Our models put fair value at $12.22, about 45% lower versus a price of $22.15 (overvalued). Cautious scenario $5.62, optimistic scenario $20.31. The calculation is refreshed regularly with new filings.
What is the revenue of Primo Brands Corporation (PRMB)?
Primo Brands Corporation reported trailing-twelve-month revenue of about $6.7B (latest available figure, as of Nov 6, 2026).
Does Primo Brands Corporation pay a dividend?
Primo Brands Corporation currently shows a dividend yield of 1.99% relative to its recent price (as of Nov 6, 2026).
What growth is priced into Primo Brands Corporation (PRMB)?
For today's price to be fair in a discounted-cash-flow model, Primo Brands Corporation would have to grow free cash flow by +21.3 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +27.8 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of PRMB use?
Our models discount Primo Brands Corporation at 9.0 %: a base by market capitalisation (mid), damped by beta 0.71, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Primo Brands Corporation that is +21.3 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has Primo Brands Corporation (PRMB) delivered so far?
Over the past 5 years revenue at Primo Brands Corporation grew +27.8 % a year. The price currently implies +21.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Primo Brands Corporation (PRMB) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Primo Brands Corporation (+21.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Primo Brands Corporation (PRMB)?
The free-cash-flow yield on the price is 3.83 %: that much free cash flow Primo Brands Corporation produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Primo Brands Corporation (PRMB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Primo Brands Corporation it is $12.22 per share (as of Nov 6, 2026), against a price of $22.15. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Primo Brands Corporation stock overvalued or undervalued in 2026?
As of Nov 6, 2026, PRMB trades above its calculated fair value: price $22.15, fair value $12.22, a gap of about −45% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PRMB?
No. The price is what the market pays today ($22.15); the fair value is what the company's own numbers justify ($12.22). For Primo Brands Corporation the two are $9.93 per share apart. That gap is exactly why we show both numbers side by side.
How much is Primo Brands Corporation worth?
The market values Primo Brands Corporation at about $8.1B (market capitalisation, as of Nov 6, 2026). Per share that is $22.15; our models calculate a fair value of $12.22 per share.
What do the bullish and bearish scenarios say about PRMB?
Our models span a range for Primo Brands Corporation: cautious scenario $5.62, base $12.22, optimistic $20.31 per share (as of Nov 6, 2026, price $22.15). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PRMB?
Primo Brands Corporation trades at a price-to-earnings ratio of 69.2 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $12.22 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 40.3 (reported for FY2025: 138.4). Other multiples: P/B 2.7, P/S 1.2, EV/EBITDA 9.6.
How solid is the balance sheet of Primo Brands Corporation (PRMB)?
Balance-sheet figures for Primo Brands Corporation (as of Nov 6, 2026): return on equity 3.6%, debt of 1.70 per unit of equity. They feed the Quality Score of 39/100, which measures business quality independently of the share price.
How far is PRMB from its 52-week high?
Primo Brands Corporation trades at $22.15, about 12% below its 52-week high of $25.26 and 57% above the low of $14.14 (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of $12.22 is for.
Which stocks are comparable to Primo Brands Corporation?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Primo Brands Corporation stock attractive at the current price?
The data as of Nov 6, 2026: price $22.15, calculated fair value $12.22 (−45%), Quality Score 39/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PRMB calculated?
We run Primo Brands Corporation through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $12.22, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. Primo Brands Corporation itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Primo Brands Corporation (PRMB)?
The closing price on Nov 5, 2026 was $22.15. Our model-based fair value is $12.22, about 45% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Primo Brands Corporation right now?
The price sits above even our optimistic bull case ($20.31). The favourable scenario is already priced in. Weak quality (39/100) and above fair value at the same time, the margin of safety is missing on both counts. The model range is unusually wide ($5.62 to $20.31). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Key figures of Primo Brands Corporation
How large is the market capitalisation of Primo Brands Corporation (PRMB)?
The market capitalisation of Primo Brands Corporation is $8.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Primo Brands Corporation (PRMB)?
The price-to-sales ratio of Primo Brands Corporation is 1.20 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Primo Brands Corporation (PRMB)?
Earnings per share at Primo Brands Corporation are $0.3200 (price ÷ EPS = P/E 69.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Primo Brands Corporation (PRMB)?
The dividend yield of Primo Brands Corporation is 2.0% (payout 40.0%, on adjusted earnings, reported 138%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Primo Brands Corporation (PRMB)?
The net margin of Primo Brands Corporation is 1.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Primo Brands Corporation (PRMB)?
The return on equity (ROE) of Primo Brands Corporation is 3.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Primo Brands Corporation (PRMB)?
On an EBIT basis the return on assets of Primo Brands Corporation is 5.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Primo Brands Corporation (PRMB)?
The operating margin of Primo Brands Corporation is 11.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Primo Brands Corporation (PRMB)?
Revenue at Primo Brands Corporation is growing +3.8% versus a year earlier (3y avg +57.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Primo Brands Corporation (PRMB)?
Earnings per share at Primo Brands Corporation are growing +163% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Primo Brands Corporation (PRMB) carry?
The net debt of Primo Brands Corporation is $5.3B (fiscal year 2025, ≈ 17.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 6, 2026