MSC Co. Ltd (009780) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of MSC Co. Ltd stock KRW 18,405, price KRW 6,830, upside +169.5%, quality 64 out of 100. Rating: strongly undervalued. Calculated from audited financials with 25 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range 4,734 KRW – 12,287 KRW · fair‑value band 13,347 KRW – 23,927 KRW · the 6,830 KRW price screens below the 18,405 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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MSC Co., Ltd., together with its subsidiaries, engages in the research and development, production, marketing, and sale of various food additives in South Korea.
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Its product portfolio includes carrageenan, a polysaccharide that is used in food systems, pharmaceuticals, cosmetics, and other applications; agar-agar, a non-digestible polysaccharide for making jellies, cookies, tissue culture, and bacteriological cultivation bases; natural food colors; concentrated juices produced from fruits and vegetables; and extracts from various cereals and herbal medicine materials, as well as others.
The company also offers polyethylene telephthalate bottling and spout-pouch filling lines for filling various beverages; seasonings produced from cereals, fisheries, and vegetables; and natural, mixed, and coated spices, as well as herbs, oils, and oleoresins.
In addition, it provides flavors for use in soft drinks, frozen desserts, confectionaries, coffee, meat and poultry products, and seafood products; functional food ingredients; and sauces, as well as offers fertilizers. The company also exports its products.
The company was formerly known as Myeong Shin Chemical Ind. Co., Ltd. and changed its name to MSC Co., Ltd. in December 1997. MSC Co., Ltd. was founded in 1974 and is headquartered in Yangsan, South Korea.
Stock analysis
MSC Co. Ltd (009780) currently trades at 6,830 KRW, while our model-based Fair Value estimate is 18,405 KRW, implying the stock looks roughly 63% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 18,843 KRW per share, and 21 of the 25 models we run sit above the 6,830 KRW price.
Bear case: the Asset-Based group reads lowest at 3,186 KRW, and 4 of the 25 models stay below the price. Data coverage for this calculation is medium.
Scenario range: 13,347 KRW (bear) to 23,927 KRW (bull), the price of 6,830 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 64/100 (solid quality), in the Consumer Non-Cyclicals sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
MSC Co. Ltd reported revenue of 198B KRW in FY2025 versus 162B KRW in FY2021, a compound +5.1%/yr. Reported net income was 23.0B KRW in FY2025, compounding +10.6%/yr from FY2021.
Key figures
Market cap 120B KRW (≈ $88.9M) Micro · P/S ratio 0.65 · Dividend yield 1.8% · Net margin 8.8% · Return on equity 1,476% · Return on assets (EBIT) 11.0% (5-year average) · Operating margin 13.1% · Revenue (TTM) 192B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (low confidence).
What moves the price
The share trades about 28% below its 52-week high and 18% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Non-Cyclicals peers we cover trades at −28% fair-value upside, at 169%, 009780 screens cheaper than that median.
Fair Value models
Bear13,347 KRWFair Value 18,405 KRWBull23,927 KRW
Price 6,830 KRW · Upside +169.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.69/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+4.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.2%
Start year 2020 (pandemic). Over 10 years: +3.9% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.9%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+16.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+14.4%
Dividend (yield on the price)1.8%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.14.4% vs 8.8%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.9% → 15%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−6.8%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −8.7% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Food & Tobacco · 27 stocks
Beats the industry median on 8/11 measures
Overall it ranks above its industry peers.
Valuation
Quality Score64 · Above median
Fair Value upside+169.5% · Top 25%
Profitability
Return on assets8.3% · Above median
Net margin (12 months)8.8% · Above median
Operating margin (12 months)13.1% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)38.7% · Top 25%
Dividend yield (12 months)1.8% · Below median
Valuation Multiplesvs Food & Tobacco median · lower = cheaper
P/B0.64× · Cheaper than median
P/S (12 months)0.63× · Pricier than median
Price / free cash flow (fiscal year)5.7× · Pricier than median
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Is MSC Co. Ltd (009780) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of 18,405 KRW versus a price of 6,830 KRW, about +169% upside (undervalued).
What is the fair value of 009780?
Our model-based fair value for MSC Co. Ltd is 18,405 KRW (as of Nov 9, 2026), built from audited fundamentals. The current price: 6,830 KRW.
What is the quality score of 009780?
MSC Co. Ltd has a Quality Score of 64/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for MSC Co. Ltd (009780)?
Our model-based price target is the fair value of 18,405 KRW (as of Nov 9, 2026) from 25 valuation models. Cautious scenario 13,347 KRW, optimistic scenario 23,927 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the MSC Co. Ltd stock forecast for 2026?
Our models put fair value at 18,405 KRW, about +169% upside versus a price of 6,830 KRW (undervalued). Cautious scenario 13,347 KRW, optimistic scenario 23,927 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of MSC Co. Ltd (009780)?
MSC Co. Ltd reported trailing-twelve-month revenue of about 192B KRW (latest available figure, as of Nov 9, 2026).
Does MSC Co. Ltd pay a dividend?
MSC Co. Ltd currently shows a dividend yield of 1.82% relative to its recent price (as of Nov 9, 2026).
How much is the dividend of MSC Co. Ltd (009780)?
MSC Co. Ltd has a dividend yield of 1.8%. A dividend has been paid every year since at least 2001. Our assessment: Safety not assessed. Payout ratio and cash coverage are not available, so we do not judge how safe this dividend is.
What growth is priced into MSC Co. Ltd (009780)?
For today's price to be fair in a discounted-cash-flow model, MSC Co. Ltd would have to grow free cash flow by -6.8 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.2 % per year. As of Nov 9, 2026.
What discount rate (WACC) does the fair value of 009780 use?
Our models discount MSC Co. Ltd at 11.6 %: a base by market capitalisation (micro), damped by beta 0.54, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For MSC Co. Ltd that is -6.8 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has MSC Co. Ltd (009780) delivered so far?
Over the past 5 years revenue at MSC Co. Ltd grew +6.2 % a year. The price currently implies free-cash-flow growth of -6.8 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of MSC Co. Ltd (009780) growing?
The median revenue growth in the sector is +9.8 % a year. That is the yardstick for the growth priced into MSC Co. Ltd (-6.8 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of MSC Co. Ltd (009780)?
The free-cash-flow yield on the price is 17.44 %: that much free cash flow MSC Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of MSC Co. Ltd (009780)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For MSC Co. Ltd it is 18,405 KRW per share (as of Nov 9, 2026), against a price of 6,830 KRW. It is the blended result of 25 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is MSC Co. Ltd stock overvalued or undervalued in 2026?
As of Nov 9, 2026, 009780 trades below its calculated fair value: price 6,830 KRW, fair value 18,405 KRW, a gap of about +169% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 009780?
No. The price is what the market pays today (6,830 KRW); the fair value is what the company's own numbers justify (18,405 KRW). For MSC Co. Ltd the two are 11,575 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is MSC Co. Ltd worth?
The market values MSC Co. Ltd at about 120B KRW (market capitalisation, as of Nov 9, 2026). Per share that is 6,830 KRW; our models calculate a fair value of 18,405 KRW per share.
What do the bullish and bearish scenarios say about 009780?
Our models span a range for MSC Co. Ltd: cautious scenario 13,347 KRW, base 18,405 KRW, optimistic 23,927 KRW per share (as of Nov 9, 2026, price 6,830 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 009780 from its 52-week high?
MSC Co. Ltd trades at 6,830 KRW, about 28% below its 52-week high of 9,533 KRW and 18% above the low of 5,810 KRW (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of 18,405 KRW is for.
Which stocks are comparable to MSC Co. Ltd?
From the same area (Consumer Non-Cyclicals) we also value FB, URC, MONDE, CNPF, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is MSC Co. Ltd stock attractive at the current price?
The data as of Nov 9, 2026: price 6,830 KRW, calculated fair value 18,405 KRW (+169%), Quality Score 64/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 009780 calculated?
We run MSC Co. Ltd through 25 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 18,405 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. MSC Co. Ltd currently trades 63% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of MSC Co. Ltd (009780)?
The closing price on Nov 9, 2026 was 6,830 KRW. Our model-based fair value is 18,405 KRW, about +169% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with MSC Co. Ltd right now?
The price is below even our cautious bear case (13,347 KRW). The market is more pessimistic than our downside scenario. Solid quality (64/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of MSC Co. Ltd
How large is the market capitalisation of MSC Co. Ltd (009780)?
The market capitalisation of MSC Co. Ltd is 120B KRW (≈ $88.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of MSC Co. Ltd (009780)?
The price-to-sales ratio of MSC Co. Ltd is 0.65 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of MSC Co. Ltd (009780)?
The dividend yield of MSC Co. Ltd is 1.8%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of MSC Co. Ltd (009780)?
The net margin of MSC Co. Ltd is 8.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of MSC Co. Ltd (009780)?
The return on equity (ROE) of MSC Co. Ltd is 1,476% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of MSC Co. Ltd (009780)?
On an EBIT basis the return on assets of MSC Co. Ltd is 11.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of MSC Co. Ltd (009780)?
The operating margin of MSC Co. Ltd is 13.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at MSC Co. Ltd (009780)?
Revenue at MSC Co. Ltd is growing +38.7% versus a year earlier (3y avg −1.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at MSC Co. Ltd (009780)?
Earnings per share at MSC Co. Ltd are growing +19.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does MSC Co. Ltd (009780) carry?
The net debt of MSC Co. Ltd is 3.4B KRW (fiscal year 2025, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 9, 2026