Time Publishing and Media Co Ltd Class A (600551) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Time Publishing and Media Co Ltd Class A stock ¥13.29, price ¥7.73, upside +71.9%, quality 67 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Time Publishing and Media Co Ltd Class A
600551 · SHGThe stock costs 42% less than our calculation considers fair.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range ¥4.56 – ¥10.22 · fair‑value band ¥9.97 – ¥16.12 · the ¥7.73 price screens below the ¥13.29 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Company profile
Time Publishing and Media Co., Ltd. publishes various books and periodicals in China. The company operates through Publishing and Distribution; Printing and Copying; Material Sales; and Other Business segments.
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It distributes of textbooks and general books, periodicals, electronic publications, audio-visual products, digital publications, teaching aids, etc.; and provides education courses for students in school.
The company is also involved printing of teaching materials, teaching aids, general books, newspapers and periodicals, bills, packaging products; purchase and trading of paper, printing equipment and related cultural products; purchase of financial products, entrusted loans, equity investment, and the establishment of funds to indirectly participate in project investment; and self-operated commercial real estate operations, film and television investment, and other businesses.
The company was founded in 1999 and is headquartered in Hefei, China. Time Publishing and Media Co., Ltd. is a subsidiary of Anhui Publishing Group Co., Ltd.
Stock analysis
Time Publishing and Media Co Ltd Class A (600551) currently trades at ¥7.73, while our model-based Fair Value estimate is ¥13.29, implying the stock looks roughly 42% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥18.00 per share, and 20 of the 26 models we run sit above the ¥7.73 price.
Bear case: the Asset-Based group reads lowest at ¥5.39, and 6 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: ¥9.97 (bear) to ¥16.12 (bull), the price of ¥7.73 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 67/100 (solid quality), in the Communication Services sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Time Publishing and Media Co Ltd Class A reported revenue of 6.7B CNY in FY2025 versus 7.9B CNY in FY2021, a compound −4.1%/yr. Reported net income was 410M CNY in FY2025, compounding +3.3%/yr from FY2021.
Key figures
Market cap 5.2B CNY (≈ $786M) Small · P/E ratio 12.7 · P/S ratio 0.89 · EPS (TTM) ¥0.6100 · Dividend yield 2.6% · Net margin 6.9% · Return on equity 6.9% · Return on assets (EBIT) 5.1% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (medium confidence).
What moves the price
The share trades about 16% below its 52-week high and 17% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −7% fair-value upside, at 72%, 600551 screens cheaper than that median.
Fair Value models
All 26 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Time Publishing and Media Co Ltd Class A with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 98 stocks
Valuation Multiplesvs Publishing median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on equity by industry
- Quality Score by industry
- Stock screener with 62 metrics
- Undervalued stocks: Communication Services
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Shandong Publishing&Media Co 601019 | ¥7.71 | ¥11.60 | +50% | vs 600551 |
| Xinhua Winshare Publishing and Media Co 601811 | ¥17.15 | ¥21.02 | +23% | vs 600551 |
| John Wiley & Sons, Inc WLYB | $50.82 | $61.29 | +21% | vs 600551 |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.44 | ¥9.14 | −3% | vs 600551 |
| China South Publishing & Media Group 601098 | ¥11.56 | ¥10.70 | −7% | vs 600551 |
| Zhejiang Publishing & Media Co 601921 | ¥8.13 | ¥7.45 | −8% | vs 600551 |
| The New York Times Company NYT | $68.36 | $42.10 | −38% | vs 600551 |
| China Science Publishing & Media Ltd 601858 | ¥19.49 | ¥10.07 | −48% | vs 600551 |
| TX Group TXGN | CHF 187.60 | CHF 76.93 | −59% | vs 600551 |
| People.cn CO., LTD 603000 | ¥16.22 | ¥4.79 | −70% | vs 600551 |
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Frequently asked questions
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Key figures of Time Publishing and Media Co Ltd Class A
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