Chongqing Department Store Co Ltd (600729) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Chongqing Department Store Co Ltd stock ¥41.92, price ¥19.51, upside +114.9%, quality 50 out of 100. Rating: strongly undervalued. Calculated from audited financials with 25 of our 26 valuation models and 37 quality factors, updated daily.
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Chongqing Department Store Co Ltd
600729 · SHGThe stock costs 53% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range ¥17.13 – ¥35.81 · fair‑value band ¥31.12 – ¥52.72 · the ¥19.51 price screens below the ¥41.92 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Company profile
Chongqing Chongbai Technology Group Co., Ltd. operates department stores, shopping centers, supermarkets, and electrical appliances stores in the People's Republic of China. It is also involved in trading of automobile; and provision of consumer and supply chain finance services.
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The company was formerly known as Chongqing Department Store Co.,Ltd. The company was founded in 1920 and is based in Chongqing, the People's Republic of China.
Stock analysis
Chongqing Department Store Co Ltd (600729) currently trades at ¥19.51, while our model-based Fair Value estimate is ¥41.92, implying the stock looks roughly 53% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥66.78 per share, and 21 of the 25 models we run sit above the ¥19.51 price.
Bear case: the Asset-Based group reads lowest at ¥11.89, and 4 of the 25 models stay below the price. Data coverage for this calculation is medium.
Scenario range: ¥31.12 (bear) to ¥52.72 (bull), the price of ¥19.51 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Chongqing Department Store Co Ltd reported revenue of 14.7B CNY in FY2025 versus 21.1B CNY in FY2021, a compound −8.7%/yr. Reported net income was 1.0B CNY in FY2025, compounding +1.8%/yr from FY2021.
Key figures
Market cap 8.7B CNY (≈ $1.3B) Small · P/E ratio 11.8 · P/S ratio 0.61 · EPS (TTM) ¥1.65 · Dividend yield 4.1% · Net margin 5.0% · Return on equity 9.2% · Return on assets (EBIT) 6.3% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 31 out of 100 (low confidence).
What moves the price
The share trades about 33% below its 52-week high and 8% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 115%, 600729 screens cheaper than that median.
Fair Value models
All 25 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Chongqing Department Store Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Department Stores · 107 stocks
Valuation Multiplesvs Department Stores median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Dividend yield by industry
- EV/EBITDA by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Department Stores stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Kohl's Corporation KSS | $23.04 | $45.45 | +97% | vs 600729 |
| Macy's, Inc M | $23.08 | $42.74 | +85% | vs 600729 |
| Cencosud S.A CENCOSUD | 1,670 CLP | 1,955 CLP | +17% | vs 600729 |
| Vishal Mega Mart Limited VMM | ₹94.00 | ₹103.40 | +10% | vs 600729 |
| POYA International Co 5904 | 74.00 TWD | 81.40 TWD | +10% | vs 600729 |
| Dillard's, Inc DDS | $602.38 | $570.85 | −5% | vs 600729 |
| Central Retail Corporation CRC | 31.00 THB | 23.11 THB | −25% | vs 600729 |
| Falabella S.A FALABELLA | 6,504 CLP | 4,819 CLP | −26% | vs 600729 |
| 99 Speed Mart Retail Holdings 5326 | 3.08 MYR | 1.52 MYR | −51% | vs 600729 |
| Ccoop Group 000564 | ¥1.34 | ¥0.4800 | −64% | vs 600729 |
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Key figures of Chongqing Department Store Co Ltd
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