Shanghai Jin Jiang International Hotels Development Co Ltd A (600754) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Shanghai Jin Jiang International Hotels Development Co Ltd A stock ¥23.10, price ¥21.45, upside +7.7%, quality 56 out of 100. Rating: fairly valued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Shanghai Jin Jiang International Hotels Development Co Ltd A
600754 · SHGThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 4, 2026.
How to read this chart
60‑month range ¥17.32 – ¥66.49 · fair‑value band ¥17.33 – ¥28.88 · the ¥21.45 price screens below the ¥23.10 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 4, 2026.
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Company profile
Shanghai Jin Jiang International Hotels Co., Ltd. operates and manages hotels in China and internationally.
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The company operates full service hotel under the Jin Jiang Radisson Hotels name, as well as J, Yan Garden, Kunlun, Jin Jiang, Radisson Collection, Radisson Blu, Radisson, Radisson Individuals, Park Plaz, and Golden Tulip brands; and limited service hotel under the Jin Jiang Hotels (China Region) name.
It also provides food and catering services. The company was founded in 1935 and is headquartered in Shanghai, China.
Stock analysis
Shanghai Jin Jiang International Hotels Development Co Ltd A (600754) currently trades at ¥21.45, while our model-based Fair Value estimate is ¥23.10, so the stock looks roughly fairly valued today (gap 7.1%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of ¥39.84 per share, and 14 of the 24 models we run sit above the ¥21.45 price.
Bear case: the Dividend Discount group reads lowest at ¥7.74, and 10 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: ¥17.33 (bear) to ¥28.88 (bull), the price of ¥21.45 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 56/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Shanghai Jin Jiang International Hotels Development Co Ltd A reported revenue of 13.8B CNY in FY2025 versus 11.4B CNY in FY2021, a compound +4.8%/yr. Reported net income was 925M CNY in FY2025, compounding +76.4%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap 22.8B CNY (≈ $3.4B) Mid · P/E ratio 17.9 · P/S ratio 1.62 · EPS (TTM) ¥1.17 · Dividend yield 2.4% · Net margin 7.8% · Return on equity 7.2% · Return on assets (EBIT) 2.7% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 45 out of 100 (medium confidence).
What moves the price
The share trades about 27% below its 52-week high and 24% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −27% fair-value upside, at 8%, 600754 screens cheaper than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Shanghai Jin Jiang International Hotels Development Co Ltd A with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 159 stocks
Valuation Multiplesvs Lodging median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on assets by industry
- Fair value gap by industry
- Stock screener with 62 metrics
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Atour Lifestyle Holdings ATAT | $35.91 | $58.29 | +62% | vs 600754 |
| H World Group 1179 | HK$39.58 | HK$50.55 | +28% | vs 600754 |
| Jabal Omar Development Company 4250 | 15.40 SAR | 17.95 SAR | +17% | vs 600754 |
| Accor SA AC | €50.00 | €41.40 | −17% | vs 600754 |
| Hilton Worldwide Holdings HLT | $370.45 | $271.08 | −27% | vs 600754 |
| Choice Hotels International, Inc CHH | $118.91 | $75.26 | −37% | vs 600754 |
| The Indian Hotels Company INDHOTEL | ₹888.00 | ₹502.32 | −43% | vs 600754 |
| Hyatt Hotels Corporation H | $184.32 | $86.67 | −53% | vs 600754 |
| Wyndham Hotels & Resorts, Inc WH | $77.35 | $29.61 | −62% | vs 600754 |
| Marriott International, Inc MAR | $416.47 | $151.21 | −64% | vs 600754 |
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Frequently asked questions
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Key figures of Shanghai Jin Jiang International Hotels Development Co Ltd A
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