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Shanghai Jin Jiang International Hotels Co (600754) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 20.3B CNY

SJ Shanghai Jin Jiang International Hotels Co 600754 · SHG
Price¥19.06
Fair Value¥22.37
Upside+17.4%
Quality55/100
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Mixed Growth
Thin margins · 7.3% net margin
Moderate debt · generates free cash flow
Ranks above peers (9/14)
Narrow moat 40/100
Evidence: High Range ¥14.80 – ¥27.96 Share as image

Fair value as of: Aug 9, 2026

From 26 valuation models · updated yesterday

Share price +4.9% over the past month.

A solid business, screening 17% undervalued on our models.

What matters now

  • A fairly wide model range (¥14.80 to ¥27.96) leaves room in how you read the outcome.
  • Our model range runs from ¥14.80 (bear) to ¥27.96 (bull), base ¥22.37. The closer the price sits to the lower half, the larger the margin of safety.
  • Quality 55/100 (solid quality) with high evidence: the data supports the verdict.
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Price vs Fair Value (5 years)

¥66.49 ¥17.32 Fair Value ¥22.37 Mar 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 9, 2026.

How to read this chart

60‑month range ¥17.32 – ¥66.49 · fair‑value band ¥14.80 – ¥27.96 · the ¥19.06 price screens below the ¥22.37 fair value. Dashed = 300-day average. As of Aug 9, 2026.

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Analysis

Shanghai Jin Jiang International Hotels Co (600754) currently trades at ¥19.06, while our model-based Fair Value estimate is ¥22.37, implying the stock looks roughly 17.4% undervalued today. The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Shanghai Jin Jiang International Hotels Co generated revenue of 14.0B CNY at a net margin of 7.3%. Revenue grew 6.1% year over year. It earns a return on equity of 6.8%. Net debt stands at 11.9B CNY. Fundamentals as of Aug 9, 2026

Our scenario range runs from ¥14.80 (bear case) to ¥27.96 (bull case); at ¥19.06, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 35% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -62% fair-value upside, at 17%, 600754 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF ¥22.53 ¥39.40 ¥67.60 80
Residual Income ¥13.82 ¥14.24 ¥14.30 76
Rev-Margin DCF ¥15.20 ¥25.21 ¥38.00 74
All 26 models by family
DCF Models
FCF DCF ¥22.62 ¥40.75 ¥71.73 38
Owner Earnings ¥16.89 ¥30.59 ¥54.00 31
5Y Revenue Exit ¥15.20 ¥25.26 ¥38.54 39
5Y EBITDA Exit ¥31.72 ¥58.87 ¥92.84 41
5Y P/E Exit ¥17.16 ¥29.27 ¥42.80 38
10Y Revenue Exit ¥17.10 ¥27.43 ¥42.50 36
10Y EBITDA Exit ¥28.42 ¥51.87 ¥87.37 37
10Y P/E Exit ¥18.82 ¥30.34 ¥46.02 35
Earnings-Based
Graham-Dodd ¥6.91 ¥30.58 ¥41.87 54
Lynch FV ¥7.92 ¥11.32 ¥14.71 50
PEG = 1.0 ¥7.92 ¥11.32 ¥14.71 46
EPV ¥13.78 ¥16.22 ¥18.36 59
Dividend Discount
Gordon GGM ¥4.09 ¥8.51 ¥13.50 70
DDM Multi-Stage ¥4.09 ¥7.18 ¥8.93 61
Multiples
P/E Multiple ¥16.77 ¥22.37 ¥27.96 63
P/S Multiple ¥12.96 ¥17.28 ¥21.60 58
P/B Multiple ¥12.96 ¥17.28 ¥21.60 55
EV/EBIT ¥26.98 ¥36.26 ¥45.54 53
EV/EBITDA ¥39.40 ¥52.82 ¥66.24 54
EV/Revenue ¥11.84 ¥17.28 ¥22.72 43
Asset-Based
NCAV (Graham) ¥8.79 ¥11.78 ¥17.58 50
Growth DCF
Growth DCF ¥22.53 ¥39.40 ¥67.60 80
Rev-Margin DCF ¥15.20 ¥25.21 ¥38.00 74
Economic Profit
Residual Income ¥13.82 ¥14.24 ¥14.30 76
ROIC Compounder ¥13.78 ¥16.22 ¥19.47 72
Growth Earnings
Growth-Adj P/E ¥13.36 ¥19.09 ¥24.81 68

Widest divergence: DCF Models (¥30.34) versus Dividend Discount (¥7.18). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) 14.0B CNY
Revenue growth (YoY) +6.1%
Net margin 7.3%
Return on equity 6.8%
Free cash flow 1.7B CNY FY2025
P/E ratio 19.6
More key figures
Operating margin 8.5%
EPS (TTM) ¥0.9700
EPS growth (YoY) +333%
Net debt 11.9B CNY FY2025

Figures from reported company fundamentals · as of Aug 9, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 55/100

Of which business quality 53 · Market factors (momentum, volatility) 32

Profitability 26
Margins and returns on capital today
Quality Growth 45
Are margins and returns improving?
Cashflow 67
Earnings quality: real cash, not paper profit
Fin. Strength 38
Balance sheet, leverage, solvency risk
Investment 79
Disciplined investing over empire-building
Low Volatility 78
Calm price path (market factor)
Momentum 12
Price trend over the last 3–12 months (market factor)
52W Momentum 15
Distance to the 52-week high (market factor)
Net Issuance 84
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Shanghai Jin Jiang International Hotels Co., Ltd. operates and manages hotels in China and internationally. The company operates full service hotel under the Jin Jiang Radisson Hotels name, as well as J, Yan Garden, Kunlun, Jin Jiang, Radisson Collection, Radisson Blu, Radisson, Radisson Individuals, Park Plaz, and Golden Tulip brands; and limited service …

Full company description

Shanghai Jin Jiang International Hotels Co., Ltd. operates and manages hotels in China and internationally. The company operates full service hotel under the Jin Jiang Radisson Hotels name, as well as J, Yan Garden, Kunlun, Jin Jiang, Radisson Collection, Radisson Blu, Radisson, Radisson Individuals, Park Plaz, and Golden Tulip brands; and limited service hotel under the Jin Jiang Hotels (China Region) name. It also provides food and catering services. The company was founded in 1935 and is headquartered in Shanghai, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Shanghai Jin Jiang International Hotels Co reported revenue of ¥13.8B in FY2025 versus ¥11.4B in FY2021, a compound +4.8%/yr. Reported net income was ¥925M in FY2025, compounding +76.4%/yr from FY2021.

Growth Quality 67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
13.8B CNY
Latest YoY
−2.2%
Avg. growth/yr (3Y)
+6.7%
Avg. growth/yr (5Y)
+6.8%
Avg. growth/yr (32Y)
+11.1%
Revenue +4.8%/yr
FY21 ¥11.4B
FY22 ¥11.3B
FY23 ¥14.6B
FY24 ¥14.1B
FY25 ¥13.8B
Net income +76.4%/yr
FY21 ¥95.6M
FY22 ¥127M
FY23 ¥1.0B
FY24 ¥911M
FY25 ¥925M

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Cite: Fair Value Calculator (2026). "Shanghai Jin Jiang International Hotels Co Fair Value". https://www.fairvalue-calculator.com/stock/600754

Peer Group

Lodging · 170 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 55 · Above median
Fair Value upside +17% · Top 25%
Return on equity (TTM) 7% · Above median
Return on assets 3% · Above median
Net margin (TTM) 7% · Above median
Operating margin (TTM) 9% · Below median
Revenue growth 6% · Above median
Dividend yield (TTM) 0.0% · Bottom 25%
Debt / equity 0.58× · Higher than median

Valuation Multiples vs Lodging median · lower = cheaper

P/E (TTM) 19.6× · Cheaper than median
P/B 1.27× · Pricier than median
P/S (TTM) 1.45× · Cheaper than median
P/FCF 1.8× · Pricier than median
EV/EBITDA 7.6× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 57 · sector 1
FUTURE 31 · sector 18
PAST 27 · sector 11
HEALTH 71 · sector 91
DIVIDEND 0 · sector 23

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Lodging stocks, each showing price versus our Fair Value estimate (as of Aug 9, 2026).

Stock Price Fair Value vs Fair Value
Marriott International, Inc MAR $369.05 $135.64 -63%
Hilton Worldwide Holdings HLT $328.48 $123.67 -62%
InterContinental Hotels Group IHG $159.87 $85.18 -47%
Hyatt Hotels Corporation H $191.00 $47.69 -75%
H World Group HTHT $42.67 $47.55 +11%
Accor SA AC €47.25 €39.26 -17%
The Indian Hotels Company INDHOTEL ₹743.20 ₹260.68 -65%
Wyndham Hotels & Resorts, Inc WH $78.54 $24.02 -69%
Hanjin Kal, 180640 113,500 KRW 36,890 KRW -67%
Jabal Omar Development Company 4250 16.00 SAR 11.64 SAR -27%

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Frequently asked questions

Is Shanghai Jin Jiang International Hotels Co (600754) overvalued or undervalued?
As of Aug 9, 2026, our model estimates a fair value of ¥22.37 versus a price of ¥19.06, about +17% (undervalued).
What is the fair value of 600754?
Our model-based fair value for Shanghai Jin Jiang International Hotels Co is ¥22.37 (as of Aug 9, 2026), built from audited fundamentals. The current price is ¥19.06.
What is the quality score of 600754?
Shanghai Jin Jiang International Hotels Co has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Shanghai Jin Jiang International Hotels Co (600754)?
Shanghai Jin Jiang International Hotels Co reported trailing-twelve-month revenue of about 14.0B CNY (latest available figure, as of Aug 9, 2026).
What is the net profit margin of 600754?
The net profit margin of Shanghai Jin Jiang International Hotels Co is about 7.3%, meaning it keeps roughly 7.3% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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