Jiangsu Phoenix Publishing & Media Corp Ltd (601928) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of Jiangsu Phoenix Publishing & Media Corp Ltd stock ¥9.14, price ¥9.38, that is 2.6% below the price, quality 66 out of 100. Rating: fairly valued. Calculated from audited financials with 25 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range ¥5.59 – ¥14.71 · fair‑value band ¥6.36 – ¥12.53 · the ¥9.38 price screens above the ¥9.14 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Jiangsu Phoenix Publishing & Media Corporation Limited engages in the editing, publishing, and distribution of books, newspapers, electronic publications, and audio-visual products in China.
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The company also engages in the publication and distribution of teaching aids; distribution of general books, textbooks, and teaching aids; sale of teaching equipment; logistics distribution; and the cultural and commercial real estate operation.
In addition, it provides data related IT services, comprising data center and broadband resources, operation and maintenance, computer room leasing, bandwidth operation, and cloud services; and production, distribution, artist brokerage, and related service for TV series and movies.
Further, the company engages in the research, development, and sale of teaching software, virtual training software, network platforms, and educational apps; development and operation of mobile games; and act as an agent of products of other mobile game companies.
Additionally, it operates a chain of bookstores; and sells its products through e-commerce, group supply direct sales, and mobile supply. The company was founded in 1999 and is headquartered in Nanjing, China.
Jiangsu Phoenix Publishing & Media Corporation Limited is a subsidiary of Jiangsu Phoenix Publishing & Media Group Limited.
Stock analysis
Jiangsu Phoenix Publishing & Media Corp Ltd (601928) currently trades at ¥9.38, while our model-based Fair Value estimate is ¥9.14, so the stock looks roughly fairly valued today (gap 2.6%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of ¥12.48 per share, and 11 of the 25 models we run sit above the ¥9.38 price.
Bear case: the Asset-Based group reads lowest at ¥2.50, and 14 of the 25 models stay below the price. Data coverage for this calculation is high.
Scenario range: ¥6.36 (bear) to ¥12.53 (bull), the price of ¥9.38 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Communication Services sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Jiangsu Phoenix Publishing & Media Corp Ltd reported revenue of 12.3B CNY in FY2025 versus 12.5B CNY in FY2021, a compound −0.3%/yr. Reported net income was 1.8B CNY in FY2025, compounding −7.5%/yr from FY2021.
Key figures
Market cap 23.9B CNY (≈ $3.6B) Mid · P/E ratio 18.8 · P/S ratio 2.12 · EPS (TTM) ¥0.5000 · Dividend yield 5.3% · Net margin 11.5% · Return on equity 6.5% · Return on assets (EBIT) 7.3% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 55 out of 100 (medium confidence).
What moves the price
The share trades about 10% below its 52-week high and 15% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −7% fair-value upside, at −3%, 601928 screens cheaper than that median.
Fair Value models
Bear¥6.36Fair Value ¥9.14Bull¥12.53
Price ¥9.38 · Downside -2.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
−9.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.3%
Start year 2020 (pandemic). Over 10 years: +2.1% a year
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+7.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+2.4%
Dividend (yield on the price)5.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.2.4% vs 4.4%, steady
Profit margin 2019 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.11% → 13%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+3.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +1.8% a year for the price.
Compare Jiangsu Phoenix Publishing & Media Corp Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 98 stocks
Beats the industry median on 5/13 measures
Overall it trails its industry peers.
Valuation
Quality Score66 · Above median
Fair Value upside−3.2% · Below median
Profitability
Return on equity (12 months)6.5% · Below median
Return on assets5.9% · Above median
Net margin (12 months)11.5% · Above median
Operating margin (12 months)15.6% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)−17.3% · Bottom 25%
Dividend yield (12 months)5.3% · Top 25%
Valuation Multiplesvs Publishing median · lower = cheaper
P/E (12 months)18.8× · Pricier than median
P/B1.20× · Pricier than median
P/S (12 months)2.12× · Pricier than median
Price / free cash flow (fiscal year)18.0× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Jiangsu Phoenix Publishing & Media Corp Ltd Fair Value". https://www.fairvalue-calculator.com/stock/601928
Frequently asked questions
Is Jiangsu Phoenix Publishing & Media Corp Ltd (601928) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of ¥9.14 versus a price of ¥9.38, about 3% lower (fairly valued).
What is the fair value of 601928?
Our model-based fair value for Jiangsu Phoenix Publishing & Media Corp Ltd is ¥9.14 (as of Nov 8, 2026), built from audited fundamentals. The current price: ¥9.38.
What is the quality score of 601928?
Jiangsu Phoenix Publishing & Media Corp Ltd has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
Our model-based price target is the fair value of ¥9.14 (as of Nov 8, 2026) from 25 valuation models. Cautious scenario ¥6.36, optimistic scenario ¥12.53. It is a calculation from audited fundamentals, not an analyst target.
What is the Jiangsu Phoenix Publishing & Media Corp Ltd stock forecast for 2026?
Our models put fair value at ¥9.14, about 3% lower versus a price of ¥9.38 (fairly valued). Cautious scenario ¥6.36, optimistic scenario ¥12.53. The calculation is refreshed regularly with new filings.
What is the revenue of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
Jiangsu Phoenix Publishing & Media Corp Ltd reported trailing-twelve-month revenue of about 11.3B CNY (latest available figure, as of Nov 8, 2026).
Does Jiangsu Phoenix Publishing & Media Corp Ltd pay a dividend?
Jiangsu Phoenix Publishing & Media Corp Ltd currently shows a dividend yield of 5.33% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Jiangsu Phoenix Publishing & Media Corp Ltd (601928) and when is the ex-dividend date?
Jiangsu Phoenix Publishing & Media Corp Ltd pays a dividend of ¥0.5 per share a year, a dividend yield of 5.3%. The last ex-dividend date was Oct 23, 2026. The payout ratio is 100% of earnings. Free cash flow covers the dividend 1.05 times. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What growth is priced into Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
For today's price to be fair in a discounted-cash-flow model, Jiangsu Phoenix Publishing & Media Corp Ltd would have to grow free cash flow by +3.5 % per year for five years (discount rate 9.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +0.4 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of 601928 use?
Our models discount Jiangsu Phoenix Publishing & Media Corp Ltd at 9.1 %: a base by market capitalisation (mid), damped by beta 0.12, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Jiangsu Phoenix Publishing & Media Corp Ltd that is +3.5 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.1 %) and the same formula as our fair value.
How much growth has Jiangsu Phoenix Publishing & Media Corp Ltd (601928) delivered so far?
Over the past 5 years revenue at Jiangsu Phoenix Publishing & Media Corp Ltd grew +0.4 % a year. The price currently implies free-cash-flow growth of +3.5 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Jiangsu Phoenix Publishing & Media Corp Ltd (601928) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Jiangsu Phoenix Publishing & Media Corp Ltd (+3.5 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
The free-cash-flow yield on the price is 5.61 %: that much free cash flow Jiangsu Phoenix Publishing & Media Corp Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Jiangsu Phoenix Publishing & Media Corp Ltd it is ¥9.14 per share (as of Nov 8, 2026), against a price of ¥9.38. It is the blended result of 25 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Jiangsu Phoenix Publishing & Media Corp Ltd stock overvalued or undervalued in 2026?
As of Nov 8, 2026, 601928 trades above its calculated fair value: price ¥9.38, fair value ¥9.14, a gap of about −3% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 601928?
No. The price is what the market pays today (¥9.38); the fair value is what the company's own numbers justify (¥9.14). For Jiangsu Phoenix Publishing & Media Corp Ltd the two are ¥0.2400 per share apart. That gap is exactly why we show both numbers side by side.
How much is Jiangsu Phoenix Publishing & Media Corp Ltd worth?
The market values Jiangsu Phoenix Publishing & Media Corp Ltd at about 23.9B CNY (market capitalisation, as of Nov 8, 2026). Per share that is ¥9.38; our models calculate a fair value of ¥9.14 per share.
What do the bullish and bearish scenarios say about 601928?
Our models span a range for Jiangsu Phoenix Publishing & Media Corp Ltd: cautious scenario ¥6.36, base ¥9.14, optimistic ¥12.53 per share (as of Nov 8, 2026, price ¥9.38). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 601928?
Jiangsu Phoenix Publishing & Media Corp Ltd trades at a price-to-earnings ratio of 18.8 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥9.14 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, FY2025 ex one-offs: 14.3. Other multiples: P/B 1.2, P/S 2.1, EV/EBITDA 21.7.
How solid is the balance sheet of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
Balance-sheet figures for Jiangsu Phoenix Publishing & Media Corp Ltd (as of Nov 8, 2026): return on equity 6.5%. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is 601928 from its 52-week high?
Jiangsu Phoenix Publishing & Media Corp Ltd trades at ¥9.38, about 10% below its 52-week high of ¥10.40 and 15% above the low of ¥8.16 (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of ¥9.14 is for.
Which stocks are comparable to Jiangsu Phoenix Publishing & Media Corp Ltd?
From the same area (Communication Services) we also value The New York Times Company, Xinhua Winshare Publishing and Media Co, China Science Publishing & Media Ltd, China South Publishing & Media Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Jiangsu Phoenix Publishing & Media Corp Ltd stock attractive at the current price?
The data as of Nov 8, 2026: price ¥9.38, calculated fair value ¥9.14 (−3%), Quality Score 66/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 601928 calculated?
We run Jiangsu Phoenix Publishing & Media Corp Ltd through 25 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of ¥9.14 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Jiangsu Phoenix Publishing & Media Corp Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
The closing price on Nov 9, 2026 was ¥9.38. Our model-based fair value is ¥9.14, about 3% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Jiangsu Phoenix Publishing & Media Corp Ltd right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (¥6.36 to ¥12.53) leaves room in how you read the outcome.
Where does the earnings growth of Jiangsu Phoenix Publishing & Media Corp Ltd (601928) come from?
Earnings per share at Jiangsu Phoenix Publishing & Media Corp Ltd grew +8.1 % a year from 2013 to 2024. Broken into its drivers: revenue per share +4.6 %, EBIT margin +5.4 %, tax rate +0.1 %, residual (interest, one-offs) −2.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Jiangsu Phoenix Publishing & Media Corp Ltd
How large is the market capitalisation of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
The market capitalisation of Jiangsu Phoenix Publishing & Media Corp Ltd is 23.9B CNY (≈ $3.6B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
The price-to-sales ratio of Jiangsu Phoenix Publishing & Media Corp Ltd is 2.12 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
Earnings per share at Jiangsu Phoenix Publishing & Media Corp Ltd are ¥0.5000 (price ÷ EPS = P/E 18.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
The dividend yield of Jiangsu Phoenix Publishing & Media Corp Ltd is 5.3% (payout 100%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
The net margin of Jiangsu Phoenix Publishing & Media Corp Ltd is 11.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
The return on equity (ROE) of Jiangsu Phoenix Publishing & Media Corp Ltd is 6.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
On an EBIT basis the return on assets of Jiangsu Phoenix Publishing & Media Corp Ltd is 7.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
The operating margin of Jiangsu Phoenix Publishing & Media Corp Ltd is 15.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
Revenue at Jiangsu Phoenix Publishing & Media Corp Ltd is growing −17.3% versus a year earlier (3y avg −3.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Jiangsu Phoenix Publishing & Media Corp Ltd (601928)?
Earnings per share at Jiangsu Phoenix Publishing & Media Corp Ltd are growing −38.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Jiangsu Phoenix Publishing & Media Corp Ltd (601928) hold?
Jiangsu Phoenix Publishing & Media Corp Ltd holds more cash than debt, 1.7B CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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Nov 8, 2026