China Publishing & Media Hldg (601949) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of China Publishing & Media Hldg stock ¥4.94, price ¥5.74, that is 13.9% below the price, quality 61 out of 100. Rating: overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range ¥4.15 – ¥15.97 · fair‑value band ¥3.85 – ¥6.57 · the ¥5.74 price screens above the ¥4.94 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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China Publishing & Media Holdings Co., Ltd. publishes books, newspapers, periodicals, audio-visual products, and electronic publications in China. It is also involved in the paper publishing, digital publishing, printing and copying, information services, and copyright trading services.
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China Publishing & Media Holdings Co., Ltd. was founded in 2011 and is based in Beijing, China.
Stock analysis
China Publishing & Media Hldg (601949) currently trades at ¥5.74, while our model-based Fair Value estimate is ¥4.94, 14% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of ¥6.07 per share, and 7 of the 24 models we run sit above the ¥5.74 price.
Bear case: the Dividend Discount group reads lowest at ¥1.05, and 17 of the 24 models stay below the price. Data coverage for this calculation is low.
Scenario range: ¥3.85 (bear) to ¥6.57 (bull), the price of ¥5.74 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
China Publishing & Media Hldg reported revenue of 5.3B CNY in FY2025 versus 6.3B CNY in FY2021, a compound −4.2%/yr. Reported net income was 647M CNY in FY2025, compounding −4.6%/yr from FY2021.
Key figures
Market cap 10.9B CNY (≈ $1.6B) Small · P/E ratio 20.5 · P/S ratio 2.12 · EPS (TTM) ¥0.2800 · Dividend yield 1.8% · Net margin 10.3% · Return on equity 4.7% · Return on assets (EBIT) 5.2% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 33 out of 100 (medium confidence).
What moves the price
The share trades about 26% below its 52-week high and 23% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −7% fair-value upside, at −14%, 601949 screens richer than that median.
Fair Value models
Bear¥3.85Fair Value ¥4.94Bull¥6.57
Price ¥5.74 · Downside -13.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (¥0.1522 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−12.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.2%
Start year 2020 (pandemic). Over 10 years: +2.7% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−1.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year−3.5%
Dividend (yield on the price)1.8%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−3.5% vs −1.6%, steady
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.14% → 12%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.1%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −1.7% a year for the price.
Compare China Publishing & Media Hldg with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 98 stocks
Beats the industry median on 2/14 measures
Overall it trails its industry peers.
Valuation
Quality Score61 · Below median
Fair Value upside−13.9% · Below median
Profitability
Return on equity (12 months)4.7% · Below median
Return on assets4.0% · Below median
Net margin (12 months)10.3% · Above median
Operating margin (12 months)−1.2% · Below median
Growth and dividend
Revenue growth (quarter YoY)−4.2% · Below median
Dividend yield (12 months)1.8% · Below median
Balance sheet
Debt / equity0.03× · Above median
Valuation Multiplesvs Publishing median · lower = cheaper
P/E (12 months)20.5× · Pricier than median
P/B1.09× · Cheaper than median
P/S (12 months)2.12× · Pricier than median
Price / free cash flow (fiscal year)17.6× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "China Publishing & Media Hldg Fair Value". https://www.fairvalue-calculator.com/stock/601949
Frequently asked questions
Is China Publishing & Media Hldg (601949) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of ¥4.94 versus a price of ¥5.74, about 14% lower (overvalued).
What is the fair value of 601949?
Our model-based fair value for China Publishing & Media Hldg is ¥4.94 (as of Nov 8, 2026), built from audited fundamentals. The current price: ¥5.74.
What is the quality score of 601949?
China Publishing & Media Hldg has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for China Publishing & Media Hldg (601949)?
Our model-based price target is the fair value of ¥4.94 (as of Nov 8, 2026) from 24 valuation models. Cautious scenario ¥3.85, optimistic scenario ¥6.57. It is a calculation from audited fundamentals, not an analyst target.
What is the China Publishing & Media Hldg stock forecast for 2026?
Our models put fair value at ¥4.94, about 14% lower versus a price of ¥5.74 (overvalued). Cautious scenario ¥3.85, optimistic scenario ¥6.57. The calculation is refreshed regularly with new filings.
What is the revenue of China Publishing & Media Hldg (601949)?
China Publishing & Media Hldg reported trailing-twelve-month revenue of about 5.2B CNY (latest available figure, as of Nov 8, 2026).
Does China Publishing & Media Hldg pay a dividend?
China Publishing & Media Hldg currently shows a dividend yield of 1.78% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of China Publishing & Media Hldg (601949) and when is the ex-dividend date?
China Publishing & Media Hldg pays a dividend of ¥0.102 per share a year, a dividend yield of 1.8%. The last ex-dividend date was Jul 23, 2026. The payout ratio is 36.4% of earnings. Free cash flow covers the dividend 3.21 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into China Publishing & Media Hldg (601949)?
For today's price to be fair in a discounted-cash-flow model, China Publishing & Media Hldg would have to grow free cash flow by -0.1 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -2.2 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of 601949 use?
Our models discount China Publishing & Media Hldg at 10.4 %: a base by market capitalisation (small), damped by beta 0.33, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For China Publishing & Media Hldg that is -0.1 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has China Publishing & Media Hldg (601949) delivered so far?
Over the past 5 years revenue at China Publishing & Media Hldg grew -2.2 % a year. The price currently implies free-cash-flow growth of -0.1 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of China Publishing & Media Hldg (601949) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into China Publishing & Media Hldg (-0.1 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of China Publishing & Media Hldg (601949)?
The free-cash-flow yield on the price is 5.70 %: that much free cash flow China Publishing & Media Hldg produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of China Publishing & Media Hldg (601949)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For China Publishing & Media Hldg it is ¥4.94 per share (as of Nov 8, 2026), against a price of ¥5.74. It is the blended result of 24 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is China Publishing & Media Hldg stock overvalued or undervalued in 2026?
As of Nov 8, 2026, 601949 trades above its calculated fair value: price ¥5.74, fair value ¥4.94, a gap of about −14% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 601949?
No. The price is what the market pays today (¥5.74); the fair value is what the company's own numbers justify (¥4.94). For China Publishing & Media Hldg the two are ¥0.8000 per share apart. That gap is exactly why we show both numbers side by side.
How much is China Publishing & Media Hldg worth?
The market values China Publishing & Media Hldg at about 10.9B CNY (market capitalisation, as of Nov 8, 2026). Per share that is ¥5.74; our models calculate a fair value of ¥4.94 per share.
What do the bullish and bearish scenarios say about 601949?
Our models span a range for China Publishing & Media Hldg: cautious scenario ¥3.85, base ¥4.94, optimistic ¥6.57 per share (as of Nov 8, 2026, price ¥5.74). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 601949?
China Publishing & Media Hldg trades at a price-to-earnings ratio of 20.5 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥4.94 is built from several models across several years. Median P/E at fiscal year-end, 9 fiscal years (2017 to 2025), reported earnings: 15.5. Other multiples: P/B 1.1, P/S 2.1, EV/EBITDA 21.1.
How solid is the balance sheet of China Publishing & Media Hldg (601949)?
Balance-sheet figures for China Publishing & Media Hldg (as of Nov 8, 2026): return on equity 4.7%, debt of 0.03 per unit of equity. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is 601949 from its 52-week high?
China Publishing & Media Hldg trades at ¥5.74, about 26% below its 52-week high of ¥7.80 and 23% above the low of ¥4.65 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of ¥4.94 is for.
Which stocks are comparable to China Publishing & Media Hldg?
From the same area (Communication Services) we also value The New York Times Company, Xinhua Winshare Publishing and Media Co, Jiangsu Phoenix Publishing & Media Corporation, China Science Publishing & Media Ltd, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is China Publishing & Media Hldg stock attractive at the current price?
The data as of Nov 8, 2026: price ¥5.74, calculated fair value ¥4.94 (−14%), Quality Score 61/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 601949 calculated?
We run China Publishing & Media Hldg through 24 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of ¥4.94 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. China Publishing & Media Hldg itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of China Publishing & Media Hldg (601949)?
The closing price on Nov 6, 2026 was ¥5.74. Our model-based fair value is ¥4.94, about 14% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with China Publishing & Media Hldg right now?
Solid but not exceptional quality (61/100) and above fair value, neither a clear bargain nor a standout compounder. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Where does the earnings growth of China Publishing & Media Hldg (601949) come from?
Earnings per share at China Publishing & Media Hldg grew −0.8 % a year from 2013 to 2024. Broken into its drivers: revenue per share +2.1 %, EBIT margin +1.4 %, tax rate −0.1 %, residual (interest, one-offs) −4.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of China Publishing & Media Hldg
How large is the market capitalisation of China Publishing & Media Hldg (601949)?
The market capitalisation of China Publishing & Media Hldg is 10.9B CNY (≈ $1.6B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of China Publishing & Media Hldg (601949)?
The price-to-sales ratio of China Publishing & Media Hldg is 2.12 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of China Publishing & Media Hldg (601949)?
Earnings per share at China Publishing & Media Hldg are ¥0.2800 (price ÷ EPS = P/E 20.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of China Publishing & Media Hldg (601949)?
The dividend yield of China Publishing & Media Hldg is 1.8% (payout 36.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of China Publishing & Media Hldg (601949)?
The net margin of China Publishing & Media Hldg is 10.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of China Publishing & Media Hldg (601949)?
The return on equity (ROE) of China Publishing & Media Hldg is 4.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of China Publishing & Media Hldg (601949)?
On an EBIT basis the return on assets of China Publishing & Media Hldg is 5.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of China Publishing & Media Hldg (601949)?
The operating margin of China Publishing & Media Hldg is −1.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at China Publishing & Media Hldg (601949)?
Revenue at China Publishing & Media Hldg is growing −4.2% versus a year earlier (3y avg −4.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at China Publishing & Media Hldg (601949)?
Earnings per share at China Publishing & Media Hldg are growing −28.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does China Publishing & Media Hldg (601949) hold?
China Publishing & Media Hldg holds more cash than debt, 1.6B CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 8, 2026