People.Cn Co Ltd (603000) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of People.Cn Co Ltd stock ¥4.79, price ¥16.11, that is 70.3% below the price, quality 74 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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People.Cn Co Ltd
603000 · SHGOur calculation puts a fair price 70% below what the stock costs today.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range ¥8.54 – ¥42.14 · fair‑value band ¥3.76 – ¥5.82 · the ¥16.11 price screens above the ¥4.79 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Company profile
People.cn CO., LTD provides advertising and publicity services in China.
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The company offers advertising and publicity services in the form of links, pictures, and multimedia through People.cn, the People.cn+ client, and network operation platforms, as well as activity and event service platforms, such as Huanqiu.com and Overseas.cn. It also provides professional technical services, including website construction, hosting, and network access to social users; software development services and software platform construction services; full-process public opinion management through SaaS products; news, public opinion, life, entertainment, and other information services through mobile platforms.
In addition, the company is involved in the provision of consulting and training services; internet service operation; and other service businesses. The company was founded in 1997 and is based in Beijing, the People's Republic of China.
Stock analysis
People.Cn Co Ltd (603000) currently trades at ¥16.11, while our model-based Fair Value estimate is ¥4.79, 70% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of ¥7.02 per share, and 0 of the 26 models we run sit above the ¥16.11 price.
Bear case: the Asset-Based group reads lowest at ¥2.01, and 26 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: ¥3.76 (bear) to ¥5.82 (bull), the price of ¥16.11 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 74/100 (solid quality), in the Communication Services sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
People.Cn Co Ltd reported revenue of 2.1B CNY in FY2025 versus 2.2B CNY in FY2021, a compound −1.3%/yr. Reported net income was 213M CNY in FY2025, compounding +6.4%/yr from FY2021.
Key figures
Market cap 17.8B CNY (≈ $2.7B) Mid · P/E ratio 73.2 · P/S ratio 8.54 · EPS (TTM) ¥0.2200 · Dividend yield 0.8% · Net margin 11.5% · Return on equity 6.7% · Return on assets (EBIT) 5.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 45 out of 100 (low confidence).
What moves the price
The share trades about 48% below its 52-week high and 12% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −3% fair-value upside, at −70%, 603000 screens richer than that median.
Fair Value models
All 26 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
603000 screens overvalued: fair value 70% below the price. Compare with The New York Times Company →
Compare People.Cn Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 98 stocks
Valuation Multiplesvs Publishing median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EV/EBITDA by industry
- Dividend yield by industry
- Stock screener with 62 metrics
- Undervalued stocks: Communication Services
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Shandong Publishing&Media Co 601019 | ¥7.59 | ¥11.60 | +53% | vs 603000 |
| Southern Publishing and Media Co 601900 | ¥15.24 | ¥19.75 | +30% | vs 603000 |
| Xinhua Winshare Publishing and Media Co 601811 | ¥17.43 | ¥21.02 | +21% | vs 603000 |
| John Wiley & Sons, Inc WLYB | $50.82 | $61.29 | +21% | vs 603000 |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.38 | ¥9.14 | −3% | vs 603000 |
| Zhejiang Publishing & Media Co 601921 | ¥7.89 | ¥7.45 | −6% | vs 603000 |
| China South Publishing & Media Group 601098 | ¥11.40 | ¥10.70 | −6% | vs 603000 |
| The New York Times Company NYT | $68.36 | $42.10 | −38% | vs 603000 |
| China Science Publishing & Media Ltd 601858 | ¥19.70 | ¥10.07 | −49% | vs 603000 |
| TX Group TXGN | CHF 185.00 | CHF 76.93 | −58% | vs 603000 |
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Frequently asked questions
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Key figures of People.Cn Co Ltd
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