Ningbo Peace Bird Fashion (603877) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Ningbo Peace Bird Fashion stock ¥11.28, price ¥12.04, that is 6.3% below the price, quality 62 out of 100. Rating: fairly valued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range ¥11.13 – ¥57.54 · fair‑value band ¥8.14 – ¥15.35 · the ¥12.04 price screens above the ¥11.28 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Ningbo Peacebird Fashion Co.,Ltd. operates as a customer-centric fashion brand retailer in China. The company offers women's, men's and children's clothing products under the PEACEBIRD WOMEN, PEACEBIRD MEN, Mini Peace, LEDIN, and other brands.
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It also retails and wholesales clothing and accessories; manufactures feathers; and offers technical development, consulting, exchanges, transfer, and promotion services.
In addition, the company is involved in logistics activities; professional design; wholesale and retail of shoes, hats, cosmetics, and stationery; sale of textiles, daily necessities, daily masks, and class I medical devices; retail of sporting goods and equipment; rental of cultural supplies and equipment; and Internet sales.
It sells its products through direct-sale and franchise stores; and e-commerce platforms. Ningbo Peacebird Fashion Co.,Ltd. was founded in 1996 and is headquartered in Ningbo, China.
Stock analysis
Ningbo Peace Bird Fashion (603877) currently trades at ¥12.04, while our model-based Fair Value estimate is ¥11.28, so the stock looks roughly fairly valued today (gap 6.7%).
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Valuation
Bull case: the Multiples group reads highest at a median of ¥14.58 per share, and 6 of the 24 models we run sit above the ¥12.04 price.
Bear case: the Asset-Based group reads lowest at ¥3.13, and 18 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: ¥8.14 (bear) to ¥15.35 (bull), the price of ¥12.04 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Ningbo Peace Bird Fashion reported revenue of 6.3B CNY in FY2025 versus 10.9B CNY in FY2021, a compound −12.7%/yr. Reported net income was 174M CNY in FY2025, compounding −28.8%/yr from FY2021.
Key figures
Market cap 5.7B CNY (≈ $850M) Small · P/E ratio 28.7 · P/S ratio 0.90 · EPS (TTM) ¥0.4200 · Dividend yield 2.5% · Net margin 3.1% · Return on equity 4.5% · Return on assets (EBIT) 6.1% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 21 out of 100 (low confidence).
What moves the price
The share trades about 33% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −18% fair-value upside, at −6%, 603877 screens cheaper than that median.
Fair Value models
Bear¥8.14Fair Value ¥11.28Bull¥15.35
Price ¥12.04 · Downside -6.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (¥0.1029 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−6.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−9.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.6%
Start year 2020 (pandemic). Over 10 years: +0.7% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.5%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−21.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−23.8%
Dividend (yield on the price)2.5%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−23.8% vs −9.8%, slowing
Profit margin 2011 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.9% → 7%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes more growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−1.6%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −3.2% a year for the price and +1.5% for the forecasts.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Retail · 101 stocks
Beats the industry median on 3/14 measures
Overall it trails its industry peers.
Valuation
Quality Score62 · Above median
Fair Value upside−6.3% · Below median
Profitability
Return on equity (12 months)4.5% · Below median
Return on assets2.3% · Below median
Net margin (12 months)3.1% · Below median
Operating margin (12 months)−8.8% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)−0.7% · Below median
Dividend yield (12 months)2.5% · Below median
Balance sheet
Debt / equity0.18× · Highest 25%
Valuation Multiplesvs Apparel Retail median · lower = cheaper
P/E (12 months)28.7× · Priciest 25%
P/B1.26× · Cheaper than median
P/S (12 months)0.90× · Pricier than median
Price / free cash flow (fiscal year)13.5× · Cheaper than median
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Is Ningbo Peace Bird Fashion (603877) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of ¥11.28 versus a price of ¥12.04, about 6% lower (fairly valued).
What is the fair value of 603877?
Our model-based fair value for Ningbo Peace Bird Fashion is ¥11.28 (as of Nov 6, 2026), built from audited fundamentals. The current price: ¥12.04.
What is the quality score of 603877?
Ningbo Peace Bird Fashion has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Ningbo Peace Bird Fashion (603877)?
Our model-based price target is the fair value of ¥11.28 (as of Nov 6, 2026) from 24 valuation models. Cautious scenario ¥8.14, optimistic scenario ¥15.35. It is a calculation from audited fundamentals, not an analyst target.
What is the Ningbo Peace Bird Fashion stock forecast for 2026?
Our models put fair value at ¥11.28, about 6% lower versus a price of ¥12.04 (fairly valued). Cautious scenario ¥8.14, optimistic scenario ¥15.35. The calculation is refreshed regularly with new filings.
What is the revenue of Ningbo Peace Bird Fashion (603877)?
Ningbo Peace Bird Fashion reported trailing-twelve-month revenue of about 6.3B CNY (latest available figure, as of Nov 6, 2026).
Does Ningbo Peace Bird Fashion pay a dividend?
Ningbo Peace Bird Fashion currently shows a dividend yield of 2.49% relative to its recent price (as of Nov 6, 2026).
How much is the dividend of Ningbo Peace Bird Fashion (603877) and when is the ex-dividend date?
Ningbo Peace Bird Fashion pays a dividend of ¥0.3 per share a year, a dividend yield of 2.5%. The last ex-dividend date was Jun 5, 2026. The payout ratio is 71.4% of earnings. Free cash flow covers the dividend 2.98 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Ningbo Peace Bird Fashion (603877)?
For today's price to be fair in a discounted-cash-flow model, Ningbo Peace Bird Fashion would have to grow free cash flow by -1.6 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -7.6 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of 603877 use?
Our models discount Ningbo Peace Bird Fashion at 10.4 %: a base by market capitalisation (small), damped by beta 0.31, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Ningbo Peace Bird Fashion that is -1.6 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has Ningbo Peace Bird Fashion (603877) delivered so far?
Over the past 5 years revenue at Ningbo Peace Bird Fashion grew -7.6 % a year. The price currently implies free-cash-flow growth of -1.6 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Ningbo Peace Bird Fashion (603877) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Ningbo Peace Bird Fashion (-1.6 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Ningbo Peace Bird Fashion (603877)?
The free-cash-flow yield on the price is 7.40 %: that much free cash flow Ningbo Peace Bird Fashion produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Ningbo Peace Bird Fashion (603877)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Ningbo Peace Bird Fashion it is ¥11.28 per share (as of Nov 6, 2026), against a price of ¥12.04. It is the blended result of 24 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Ningbo Peace Bird Fashion stock overvalued or undervalued in 2026?
As of Nov 6, 2026, 603877 trades above its calculated fair value: price ¥12.04, fair value ¥11.28, a gap of about −6% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 603877?
No. The price is what the market pays today (¥12.04); the fair value is what the company's own numbers justify (¥11.28). For Ningbo Peace Bird Fashion the two are ¥0.7600 per share apart. That gap is exactly why we show both numbers side by side.
How much is Ningbo Peace Bird Fashion worth?
The market values Ningbo Peace Bird Fashion at about 5.7B CNY (market capitalisation, as of Nov 6, 2026). Per share that is ¥12.04; our models calculate a fair value of ¥11.28 per share.
What do the bullish and bearish scenarios say about 603877?
Our models span a range for Ningbo Peace Bird Fashion: cautious scenario ¥8.14, base ¥11.28, optimistic ¥15.35 per share (as of Nov 6, 2026, price ¥12.04). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 603877?
Ningbo Peace Bird Fashion trades at a price-to-earnings ratio of 28.7 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥11.28 is built from several models across several years. Median P/E at fiscal year-end, 9 fiscal years (2017 to 2025), reported earnings, FY2025 ex one-offs: 19.8. Other multiples: P/B 1.3, P/S 0.9, EV/EBITDA 24.6.
How solid is the balance sheet of Ningbo Peace Bird Fashion (603877)?
Balance-sheet figures for Ningbo Peace Bird Fashion (as of Nov 6, 2026): return on equity 4.5%, debt of 0.18 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is 603877 from its 52-week high?
Ningbo Peace Bird Fashion trades at ¥12.04, about 33% below its 52-week high of ¥18.01 and 5% above the low of ¥11.46 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of ¥11.28 is for.
Which stocks are comparable to Ningbo Peace Bird Fashion?
From the same area (Consumer Cyclical) we also value Industria de Diseño Textil, S.A, The TJX Companies, Inc, Fast Retailing Co, Ross Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Ningbo Peace Bird Fashion stock attractive at the current price?
The data as of Nov 6, 2026: price ¥12.04, calculated fair value ¥11.28 (−6%), Quality Score 62/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 603877 calculated?
We run Ningbo Peace Bird Fashion through 24 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of ¥11.28 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Ningbo Peace Bird Fashion itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Ningbo Peace Bird Fashion (603877)?
The closing price on Nov 6, 2026 was ¥12.04. Our model-based fair value is ¥11.28, about 6% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Ningbo Peace Bird Fashion right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (¥8.14 to ¥15.35) leaves room in how you read the outcome.
Where does the earnings growth of Ningbo Peace Bird Fashion (603877) come from?
Earnings per share at Ningbo Peace Bird Fashion grew −4.7 % a year from 2013 to 2024. Broken into its drivers: revenue per share +3.8 %, EBIT margin −7.4 %, tax rate +0.1 %, residual (interest, one-offs) −0.9 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Ningbo Peace Bird Fashion
How large is the market capitalisation of Ningbo Peace Bird Fashion (603877)?
The market capitalisation of Ningbo Peace Bird Fashion is 5.7B CNY (≈ $850M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Ningbo Peace Bird Fashion (603877)?
The price-to-sales ratio of Ningbo Peace Bird Fashion is 0.90 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Ningbo Peace Bird Fashion (603877)?
Earnings per share at Ningbo Peace Bird Fashion are ¥0.4200 (price ÷ EPS = P/E 28.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Ningbo Peace Bird Fashion (603877)?
The dividend yield of Ningbo Peace Bird Fashion is 2.5% (payout 71.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Ningbo Peace Bird Fashion (603877)?
The net margin of Ningbo Peace Bird Fashion is 3.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Ningbo Peace Bird Fashion (603877)?
The return on equity (ROE) of Ningbo Peace Bird Fashion is 4.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Ningbo Peace Bird Fashion (603877)?
On an EBIT basis the return on assets of Ningbo Peace Bird Fashion is 6.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Ningbo Peace Bird Fashion (603877)?
The operating margin of Ningbo Peace Bird Fashion is −8.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Ningbo Peace Bird Fashion (603877)?
Revenue at Ningbo Peace Bird Fashion is growing −0.7% versus a year earlier (3y avg −9.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Ningbo Peace Bird Fashion (603877)?
Earnings per share at Ningbo Peace Bird Fashion are growing +7.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Ningbo Peace Bird Fashion (603877) carry?
The net debt of Ningbo Peace Bird Fashion is 128M CNY (fiscal year 2025, ≈ 0.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 6, 2026