Ningbo Peacebird Fashion Co (603877) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 6.2B CNY
Analysis
Ningbo Peacebird Fashion Co (603877) currently trades at ¥12.67, while our model-based Fair Value estimate is ¥12.15 — implying the stock looks roughly 4.1% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
About the company
Ningbo Peacebird Fashion Co.,Ltd. operates as a customer-centric fashion brand retailer in China. The company offers women's, men's and children's clothing products under the PEACEBIRD WOMEN, PEACEBIRD MEN, Mini Peace, LEDIN, and other brands. It also retails and wholesales clothing and accessories; manufactures feathers; and offers technical development, consulting, exchanges, transfer, and promotion services. In addition, the company is involved in logistics activities; professional design; wholesale and retail of shoes, hats, cosmetics, and stationery; sale of textiles, daily necessities, daily masks, and class I medical devices; retail of sporting goods and equipment; rental of cultural supplies and equipment; and Internet sales. It sells its products through direct-sale and franchise stores; and e-commerce platforms. Ningbo Peacebird Fashion Co.,Ltd. was founded in 1996 and is headquartered in Ningbo, China.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.