Honma Golf Limited (6858) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Honma Golf Limited stock HK$2.12, price HK$3.13, that is 32.2% below the price, quality 58 out of 100. Rating: overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Honma Golf Limited
6858 · HKOur calculation puts a fair price 32% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 4, 2026.
How to read this chart
60‑month range HK$2.58 – HK$4.53 · fair‑value band HK$1.59 – HK$2.33 · the HK$3.13 price screens above the HK$2.12 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 4, 2026.
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Company profile
Honma Golf Limited, an investment holding company, designs, develops, manufactures, and sells a range of golf club equipment in Japan, Korea, Hong Kong, Macau, rest of China, North America, Europe, and internationally.
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The company offers driver, fairway, utility, hybrid, iron, wedge, and putter clubs; and golf balls, caddie bags, golf bags, golf club head covers, golf gloves, shoes, belts and socks, and other golf-related accessories.
It also offers apparel for men and women under the BERES, TOUR WORLD, Be ZEAL, and HONMA brands; and engages in trading business.
The company distributes its products through HONMA-branded self-operated stores; third-party retailers, including sports megastores; and wholesale distributors that on-sell to other third parties. Honma Golf Limited was founded in 1959 and is headquartered in Tokyo, Japan.
Stock analysis
Honma Golf Limited (6858) currently trades at HK$3.13, while our model-based Fair Value estimate is HK$2.12, 32% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$2.53 per share, and 1 of the 24 models we run sit above the HK$3.13 price.
Bear case: the Dividend Discount group reads lowest at HK$0.6300, and 23 of the 24 models stay below the price. Data coverage for this calculation is low.
Scenario range: HK$1.59 (bear) to HK$2.33 (bull), the price of HK$3.13 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Honma Golf Limited reported revenue of ¥23.5B in FY2026 versus ¥29.0B in FY2022, a compound −5.1%/yr. Reported net income was ¥1.2B in FY2026, compounding −33.9%/yr from FY2022.
Key figures
Market cap HK$1.9B (≈ $241M) Micro · P/S ratio 0.08 · EPS (TTM) HK$−3.96 · Net margin 5.0% · Return on equity 4.0% · Return on assets (EBIT) 6.3% (5-year average) · Operating margin 9.3% · Revenue (TTM) 22.3B CNY.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 34 out of 100 (low confidence).
What moves the price
The share trades about 8% below its 52-week high and 12% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −32%, 6858 screens richer than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
6858 screens overvalued: fair value 32% below the price. Compare with Pop Mart International Group →
Compare Honma Golf Limited with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 169 stocks
Valuation Multiplesvs Leisure median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Dividend yield by industry
- EV/EBITDA by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Li Ning Company 2331 | HK$15.48 | HK$29.34 | +90% | vs 6858 |
| Ninebot Limited 689009 | ¥34.77 | ¥52.88 | +52% | vs 6858 |
| Pop Mart International Group 9992 | HK$141.90 | HK$207.44 | +46% | vs 6858 |
| Mattel, Inc MAT | $15.35 | $22.25 | +45% | vs 6858 |
| Planet Fitness, Inc PLNT | $60.31 | $66.34 | +10% | vs 6858 |
| Fluidra, S.A FDR | €19.32 | €21.25 | +10% | vs 6858 |
| Amer Sports, Inc AS | $31.47 | $19.17 | −39% | vs 6858 |
| Acushnet Holdings GOLF | $80.74 | $44.21 | −45% | vs 6858 |
| Life Time Group LTH | $47.12 | $16.00 | −66% | vs 6858 |
| Hasbro, Inc HAS | $118.91 | $32.71 | −72% | vs 6858 |
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Key figures of Honma Golf Limited
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