Brightstar Lottery PLC (BRSL) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Brightstar Lottery PLC stock $13.37, price $9.90, upside +35.1%, quality 43 out of 100. Rating: undervalued. Calculated from audited financials with 13 of our 26 valuation models and 37 quality factors, updated daily.
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Brightstar Lottery PLC
BRSL · USThe stock costs 26% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $9.23 – $23.97 · fair‑value band $9.36 – $17.38 · the $9.90 price screens below the $13.37 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Company profile
Brightstar Lottery PLC provides lottery solutions in the United States, Italy, rest of Europe, and internationally.
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The company designs, sells, operates, and leases a suite of point-of-sale machines that reconciles lottery funds between the retailer and the lottery authority; operates and provides lottery transaction processing systems; produces instant ticket games; and offers printing services, such as instant ticket marketing plans and graphic design, programming, packaging, shipping, and delivery services, as well as lottery management services; instant lottery systems; and iLottery, a platform that provides access to eInstant and draw games.
It also processes commercial transactions, such as prepaid cellular telephone recharges, bill payments, e-vouchers and retail-based programs, electronic tax payments, prepaid card recharges, stamp duty, and money transfer services; sells additional machines and central computers to expand existing systems or replace existing equipment; and licenses related software.
In addition, the company provides marketing services, such as retail optimization and lottery brand awareness campaigns; telephone support, software and hardware maintenance, software development, and other professional services; and ancillary maintenance and support services for systems, equipment, and software.
The company was formerly known as International Game Technology PLC and changed its name to Brightstar Lottery PLC in July 2025. Brightstar Lottery PLC was founded in 1976 and is headquartered in London, the United Kingdom.
Stock analysis
Brightstar Lottery PLC (BRSL) currently trades at $9.90, while our model-based Fair Value estimate is $13.37, implying the stock looks roughly 26% undervalued today.
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Valuation
Bull case: the Dividend Discount group reads highest at a median of $17.97 per share, and 8 of the 12 models we run sit above the $9.90 price.
Bear case: the Economic Profit group reads lowest at $7.90, and 4 of the 12 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $9.36 (bear) to $17.38 (bull), the price of $9.90 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 43/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Brightstar Lottery PLC reported revenue of $2.5B in FY2025 versus $4.1B in FY2021, a compound −11.5%/yr. Reported net income was $147M in FY2025, compounding −25.7%/yr from FY2021.
Key figures
Market cap $1.8B Small · P/E ratio 10.1 · P/S ratio 0.59 · EPS (TTM) $0.9800 · Dividend yield 8.9% · Net margin 5.9% · Return on equity 15.2% · Return on assets (EBIT) 7.8% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades about 37% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 12% fair-value upside, at 35%, BRSL screens cheaper than that median.
Fair Value models
All 13 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, no officer or director bought or sold shares on the open market.
Plus 16 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
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Earlier news
- Brightstar Lottery extends its key contract with New York state
- How IGT’s Immersive Queen Slots Collaboration Could Recast Brightstar Lottery’s (BRSL) Digital Experience Story
- Brightstar Lottery launches €500M tender offer, new notes due 2032
- This is why Brightstar Lottery PLC (BRSL) is a Top UK Dividend Stock
Compare Brightstar Lottery PLC with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Gambling · 45 stocks
Valuation Multiplesvs Gambling median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Price/FCF by industry
- Debt-to-equity by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Gambling stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Evolution AB EVO | kr 847.60 | kr 2,228 | +163% | vs BRSL |
| AGTech Holdings 8279 | HK$1.22 | HK$3.16 | +160% | vs BRSL |
| Flutter Entertainment plc FLUT | $81.70 | $194.39 | +138% | vs BRSL |
| Light & Wonder, Inc LNWO | $80.88 | $101.80 | +26% | vs BRSL |
| Super Group SGHC | $11.36 | $12.71 | +12% | vs BRSL |
| Churchill Downs Incorporated CHDN | $97.94 | $107.73 | +10% | vs BRSL |
| FDJ United FDJU | €21.68 | €23.85 | +10% | vs BRSL |
| Rush Street Interactive, Inc RSI | $12.28 | $13.51 | +10% | vs BRSL |
| Lottomatica Group LTMC | €27.57 | €30.24 | +10% | vs BRSL |
| The Lottery Corporation TLC | A$5.47 | A$2.08 | −62% | vs BRSL |
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Key figures of Brightstar Lottery PLC
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