Byrna Technologies Inc (BYRN) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Byrna Technologies Inc stock $8.69, price $3.83, upside +126.9%, quality 57 out of 100. Rating: strongly undervalued. Calculated from audited financials with 14 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $2.24 – $34.19 · fair‑value band $6.52 – $10.86 · the $3.83 price screens below the $8.69 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Byrna Technologies Inc., a less-lethal self-defense technology company, develops, manufactures, and sells less-lethal personal security solutions in the United States, South Africa, Europe, South America, Asia, and Canada.
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The company offers handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license; projectiles, such as chemical irritant, kinetic, and inert rounds; self-defense aerosol products comprising Byrna Bad Guy Repellent; and accessories and related safety products, such as Byrna Banshee, Byrna Shield, compressed carbon dioxide canisters, sighting systems, holsters, and Byrna-branded apparel.
It sells its products to the consumer market through its Byrna e-commerce store and Amazon storefront, Side Hustle dealer program, premier dealers, and a network of outdoor and sporting goods stores either directly or through distributors; and to the professional security market through Train the trainer program.
The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.
Stock analysis
Byrna Technologies Inc (BYRN) currently trades at $3.83, while our model-based Fair Value estimate is $8.69, implying the stock looks roughly 56% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $18.95 per share, and 11 of the 14 models we run sit above the $3.83 price.
Bear case: the Asset-Based group reads lowest at $1.92, and 3 of the 14 models stay below the price. Data coverage for this calculation is low.
Scenario range: $6.52 (bear) to $10.86 (bull), the price of $3.83 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Industrials sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Byrna Technologies Inc reported revenue of $118M in FY2025 versus $42.2M in FY2021, a compound +29.4%/yr. Reported net income was $9.7M in FY2025.
Key figures
Market cap $91.2M Micro · P/S ratio 1.15 · EPS (TTM) $−0.4000 · Net margin −9.2% · Return on equity −14.9% · Return on assets (EBIT) −1.9% (5-year average) · Operating margin −19.2% · Revenue (TTM) $96.0M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 21 out of 100 (low confidence).
What moves the price
The share trades about 81% below its 52-week high and 20% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −23% fair-value upside, at 127%, BYRN screens cheaper than that median.
Fair Value models
Bear$6.52Fair Value $8.69Bull$10.86
Price $3.83 · Upside +126.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
BuyLaurilee KearnesChief Financial Officer2,000 shares at $3.42$6,840Jul 22, 2026
BuyTJ KennedyDirector29,000 shares at $3.53$102,370Jul 22, 2026
BuyBryan GanzOther1,500 shares at $6.56$9,840Apr 15, 2026
Plus 7 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.58/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+37.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+35.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+48.1%
Start year 2020 (pandemic). Over 10 years: +94.7% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+99.3%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−26.0% (2020) → 10.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
News mood ⓘNews mood, the average tone of recent news (95 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: High gross margins from outsourced production stand against negative free cash flow and minimal moat signals, limiting overall business durability.
Main risk: Extended channel weakness from soft e-commerce and slower dealer reorders could prolong softness and hit sales momentum.
Byrna outsourced ammunition production to a third party, which lifted adjusted gross margins even as revenue plunged in the third quarter due to soft e-commerce and slower dealer reorders after heavy restocking. Marketing campaigns and retail expansions are now aimed at rebuilding demand during this transition. Will the margin gains and new initiatives restore sales momentum, or will channel weakness extend the current softness?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Aerospace & Defense · 238 stocks
Beats the industry median on 6/9 measures
Overall it ranks above its industry peers.
Valuation
Quality Score57 · Above median
Fair Value upside+126.9% · Top 25%
Profitability
Return on assets11.5% · Top 25%
Net margin (12 months)−9.2% · Bottom 25%
Operating margin (12 months)−19.2% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)−45.7% · Bottom 25%
Balance sheet
Debt / equity0.00× · Lowest 25%
Valuation Multiplesvs Aerospace & Defense median · lower = cheaper
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Is Byrna Technologies Inc (BYRN) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $8.69 versus a price of $3.83, about +127% upside (undervalued).
What is the fair value of BYRN?
Our model-based fair value for Byrna Technologies Inc is $8.69 (as of Nov 7, 2026), built from audited fundamentals. The current price: $3.83.
What is the quality score of BYRN?
Byrna Technologies Inc has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Byrna Technologies Inc (BYRN)?
Our model-based price target is the fair value of $8.69 (as of Nov 7, 2026) from 14 valuation models. Cautious scenario $6.52, optimistic scenario $10.86. It is a calculation from audited fundamentals, not an analyst target.
What is the Byrna Technologies Inc stock forecast for 2026?
Our models put fair value at $8.69, about +127% upside versus a price of $3.83 (undervalued). Cautious scenario $6.52, optimistic scenario $10.86. The calculation is refreshed regularly with new filings.
What is the revenue of Byrna Technologies Inc (BYRN)?
Byrna Technologies Inc reported trailing-twelve-month revenue of about $96.0M (latest available figure, as of Nov 7, 2026).
What is the intrinsic value of Byrna Technologies Inc (BYRN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Byrna Technologies Inc it is $8.69 per share (as of Nov 7, 2026), against a price of $3.83. It is the blended result of 14 valuation models in 5 families (Earnings-Based, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Byrna Technologies Inc stock overvalued or undervalued in 2026?
As of Nov 7, 2026, BYRN trades below its calculated fair value: price $3.83, fair value $8.69, a gap of about +127% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BYRN?
No. The price is what the market pays today ($3.83); the fair value is what the company's own numbers justify ($8.69). For Byrna Technologies Inc the two are $4.86 per share apart. That gap is exactly why we show both numbers side by side.
How much is Byrna Technologies Inc worth?
The market values Byrna Technologies Inc at about $91.2M (market capitalisation, as of Nov 7, 2026). Per share that is $3.83; our models calculate a fair value of $8.69 per share.
What do the bullish and bearish scenarios say about BYRN?
Our models span a range for Byrna Technologies Inc: cautious scenario $6.52, base $8.69, optimistic $10.86 per share (as of Nov 7, 2026, price $3.83). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Byrna Technologies Inc (BYRN)?
Balance-sheet figures for Byrna Technologies Inc (as of Nov 7, 2026): return on equity −14.9%, debt of 0.00 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is BYRN from its 52-week high?
Byrna Technologies Inc trades at $3.83, about 81% below its 52-week high of $19.67 and 20% above the low of $3.18 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $8.69 is for.
Which stocks are comparable to Byrna Technologies Inc?
From the same area (Industrials) we also value General Electric Company, RTX Corporation, Airbus SE, Lockheed Martin Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Byrna Technologies Inc stock attractive at the current price?
The data as of Nov 7, 2026: price $3.83, calculated fair value $8.69 (+127%), Quality Score 57/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BYRN calculated?
We run Byrna Technologies Inc through 14 models from 5 families: Earnings-Based, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $8.69 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Byrna Technologies Inc currently trades 56% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Byrna Technologies Inc (BYRN)?
The closing price on Nov 6, 2026 was $3.83. Our model-based fair value is $8.69, about +127% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Byrna Technologies Inc right now?
The price is below even our cautious bear case ($6.52). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (57/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Byrna Technologies Inc
How large is the market capitalisation of Byrna Technologies Inc (BYRN)?
The market capitalisation of Byrna Technologies Inc is $91.2M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Byrna Technologies Inc (BYRN)?
The price-to-sales ratio of Byrna Technologies Inc is 1.15 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Byrna Technologies Inc (BYRN)?
Earnings per share at Byrna Technologies Inc are $−0.4000. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Byrna Technologies Inc (BYRN)?
The net margin of Byrna Technologies Inc is −9.2% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Byrna Technologies Inc (BYRN)?
The return on equity (ROE) of Byrna Technologies Inc is −14.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Byrna Technologies Inc (BYRN)?
On an EBIT basis the return on assets of Byrna Technologies Inc is −1.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Byrna Technologies Inc (BYRN)?
The operating margin of Byrna Technologies Inc is −19.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Byrna Technologies Inc (BYRN)?
Revenue at Byrna Technologies Inc is growing −45.7% versus a year earlier (3y avg +35.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Byrna Technologies Inc (BYRN)?
Earnings per share at Byrna Technologies Inc are growing −57.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Byrna Technologies Inc (BYRN) generate?
The free cash flow of Byrna Technologies Inc is −$9.2M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Byrna Technologies Inc (BYRN) hold?
Byrna Technologies Inc holds more cash than debt, $9.8M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 7, 2026
