Celsius Holdings Inc (CELH) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Celsius Holdings Inc stock $35.38, price $32.16, upside +10.0%, quality 45 out of 100. Rating: fairly valued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
The stock costs about what our calculation considers fair.
Healthy Growth(revenue 5y +80.7 %/yr in USD)
Solidly profitable · 10.0% net margin (TTM)
Low debt
Generates free cash flow
Upbeat coverage
Revenue last quarter +17% vs. a year ago.
Fair value $35.38 · Fairly valued (+10.0%)
Quality 45/100
Moderate moat52/100 · thin data
Insiders bought $2.5M (6M)
Some data
Trails peers(5/14)
Quality growth
Risks from the AI analysis
🚩Legal risks tied to product claims🚩Dependence on PepsiCo as distributor and partner🚩Competition from Monster and Red Bull eroding share🚩Potential FDA rules on caffeine labeling
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $13.50 – $96.11 · fair‑value band $20.44 – $45.99 · the $32.16 price screens below the $35.38 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally.
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The company offers CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; and CELSIUS Hydration, a line of zero-sugar hydration powders featuring electrolytes in various fruit-forward flavors, as well as ready-to-drink energy beverages, on-the-go powder and hydration sticks, and nutrition and wellness products under CELSIUS, Alani Nu, and Rockstar brand names.
It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms.
The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.
Stock analysis
Celsius Holdings Inc (CELH) currently trades at $32.16, while our model-based Fair Value estimate is $35.38, so the stock looks roughly fairly valued today (gap 9.1%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of $28.43 per share, and 2 of the 24 models we run sit above the $32.16 price.
Bear case: the Economic Profit group reads lowest at $6.19, and 22 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $20.44 (bear) to $45.99 (bull), the price of $32.16 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 45/100 (below-average quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Celsius Holdings Inc reported revenue of $2.5B in FY2025 versus $314M in FY2021, a compound +68.2%/yr. Reported net income was $108M in FY2025, compounding +128.9%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap $8.3B Mid · P/E ratio 36.1 · P/S ratio 1.55 · EPS (TTM) $0.8900 · Net margin 4.3% · Return on equity 10.6% · Return on assets (EBIT) 2.9% (5-year average) · Operating margin 20.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 43% below its 52-week high and 35% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −23% fair-value upside, at 10%, CELH screens cheaper than that median.
Fair Value models
Bear$20.44Fair Value $35.38Bull$45.99
Price $32.16 · Upside +10.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.7608 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 4 officers or directors bought shares worth $2.5M, most recently on Sep 15, 2026. Buying cluster
BuyHal KravitzDirector3× since Nov 13, 2025: 30,400 shares, avg. $34.15$1.0MSep 15, 2026
BuyDamon DeSantisDirector36,000 shares at $27.78$1.0MSep 15, 2026
BuyJohn FieldlyChief Executive Officer, Director2× since May 22, 2026: 26,475 shares, avg. $28.05$742,746Sep 10, 2026
BuyEric HansonPresident & COO2× since Nov 12, 2025: 12,058 shares, avg. $34.67$418,033May 21, 2026
SaleJoyce RussellDirector2,880 shares at $51.31$147,773Mar 2, 2026
Plus 25 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+85.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+56.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+80.7%
Start year 2020 (pandemic). Over 10 years: +64.6% a year
Revenue growth 19 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+48.9%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+65.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+65.0%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 6%
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+14.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+10.8%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +11.8% a year for the price and +8.2% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (97 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: The business benefits from a portfolio of three energy drink brands after acquisitions, yet faces weakness in core sales and ongoing margin pressures from higher costs during integration.
Main risk: PepsiCo accounts for a large share of revenue, distributes all three brands under a long-term contract until at least 2041, holds board seats and preferred stock, which could limit Celsius's strategic flexibility or squeeze margins if priorities diverge.
Bull case: Celsius could leverage its multi-brand portfolio and PepsiCo distribution to gain incremental shelf space and achieve cost synergies that strengthen margins despite competitive pressure.
Bear case: If PepsiCo influence grows or rivals intensify discounting, Celsius might see persistent flagship weakness, higher integration costs and constrained pricing power that prevents margin recovery.
Celsius now manages three energy drink brands following its acquisitions. Sales of the core Celsius line have declined amid the shift, while margins remain under pressure from higher costs and the company works on integration and efficiency. Will the newer brands generate enough combined growth and cost savings to offset the flagship weakness and the legal risks tied to product claims?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 80 stocks
Beats the industry median on 5/14 measures
Overall it trails its industry peers.
Valuation
Quality Score45 · Bottom 25%
Fair Value upside+10.0% · Above median
Profitability
Return on equity (12 months)10.6% · Below median
Return on assets2.1% · Bottom 25%
Net margin (12 months)10.0% · Above median
Operating margin (12 months)20.7% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)16.8% · Above median
Balance sheet
Debt / equity0.23× · Above median
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
P/E (12 months)36.1× · Priciest 25%
P/B2.81× · Pricier than median
P/S (12 months)2.61× · Pricier than median
Price / free cash flow (fiscal year)25.6× · Pricier than median
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Is Celsius Holdings Inc (CELH) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $35.38 versus a price of $32.16, about +10% upside (fairly valued).
What is the fair value of CELH?
Our model-based fair value for Celsius Holdings Inc is $35.38 (as of Nov 8, 2026), built from audited fundamentals. The current price: $32.16.
What is the quality score of CELH?
Celsius Holdings Inc has a Quality Score of 45/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Celsius Holdings Inc (CELH)?
Our model-based price target is the fair value of $35.38 (as of Nov 8, 2026) from 24 valuation models. Cautious scenario $20.44, optimistic scenario $45.99. It is a calculation from audited fundamentals, not an analyst target.
What is the Celsius Holdings Inc stock forecast for 2026?
Our models put fair value at $35.38, about +10% upside versus a price of $32.16 (fairly valued). Cautious scenario $20.44, optimistic scenario $45.99. The calculation is refreshed regularly with new filings.
What is the revenue of Celsius Holdings Inc (CELH)?
Celsius Holdings Inc reported trailing-twelve-month revenue of about $3.2B (latest available figure, as of Nov 8, 2026).
Does Celsius Holdings Inc pay a dividend?
Celsius Holdings Inc does not currently pay a dividend.
What growth is priced into Celsius Holdings Inc (CELH)?
For today's price to be fair in a discounted-cash-flow model, Celsius Holdings Inc would have to grow free cash flow by +14.4 % per year for five years (discount rate 9.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +80.7 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of CELH use?
Our models discount Celsius Holdings Inc at 9.6 %: a base by market capitalisation (mid), damped by beta 0.95, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Celsius Holdings Inc that is +14.4 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.6 %) and the same formula as our fair value.
How much growth has Celsius Holdings Inc (CELH) delivered so far?
Over the past 5 years revenue at Celsius Holdings Inc grew +80.7 % a year. The price currently implies free-cash-flow growth of +14.4 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Celsius Holdings Inc (CELH) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Celsius Holdings Inc (+14.4 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Celsius Holdings Inc (CELH)?
The free-cash-flow yield on the price is 3.91 %: that much free cash flow Celsius Holdings Inc produces per unit of market value. When it exceeds the discount rate of our models (9.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Celsius Holdings Inc (CELH)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Celsius Holdings Inc it is $35.38 per share (as of Nov 8, 2026), against a price of $32.16. It is the blended result of 24 valuation models in 7 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Celsius Holdings Inc stock overvalued or undervalued in 2026?
As of Nov 8, 2026, CELH trades below its calculated fair value: price $32.16, fair value $35.38, a gap of about +10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CELH?
No. The price is what the market pays today ($32.16); the fair value is what the company's own numbers justify ($35.38). For Celsius Holdings Inc the two are $3.22 per share apart. That gap is exactly why we show both numbers side by side.
How much is Celsius Holdings Inc worth?
The market values Celsius Holdings Inc at about $8.3B (market capitalisation, as of Nov 8, 2026). Per share that is $32.16; our models calculate a fair value of $35.38 per share.
What do the bullish and bearish scenarios say about CELH?
Our models span a range for Celsius Holdings Inc: cautious scenario $20.44, base $35.38, optimistic $45.99 per share (as of Nov 8, 2026, price $32.16). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of CELH?
Celsius Holdings Inc trades at a price-to-earnings ratio of 36.1 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $35.38 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 24.0 (reported for FY2025: 70.6). Other multiples: PEG 0.3, P/B 2.8, P/S 2.6, EV/EBITDA 12.4.
What is the PEG ratio of CELH?
The PEG ratio of Celsius Holdings Inc is 0.29 (P/E divided by earnings growth, as of Nov 8, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Celsius Holdings Inc (CELH)?
Balance-sheet figures for Celsius Holdings Inc (as of Nov 8, 2026): return on equity 10.6%, debt of 0.23 per unit of equity. They feed the Quality Score of 45/100, which measures business quality independently of the share price.
How far is CELH from its 52-week high?
Celsius Holdings Inc trades at $32.16, about 43% below its 52-week high of $56.69 and 35% above the low of $23.77 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $35.38 is for.
Which stocks are comparable to Celsius Holdings Inc?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Celsius Holdings Inc stock attractive at the current price?
The data as of Nov 8, 2026: price $32.16, calculated fair value $35.38 (+10%), Quality Score 45/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CELH calculated?
We run Celsius Holdings Inc through 24 models from 7 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $35.38 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Celsius Holdings Inc currently trades 9% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Celsius Holdings Inc (CELH)?
The closing price on Nov 6, 2026 was $32.16. Our model-based fair value is $35.38, about +10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Celsius Holdings Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($20.44 to $45.99) leaves room in how you read the outcome.
Key figures of Celsius Holdings Inc
How large is the market capitalisation of Celsius Holdings Inc (CELH)?
The market capitalisation of Celsius Holdings Inc is $8.3B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Celsius Holdings Inc (CELH)?
The price-to-sales ratio of Celsius Holdings Inc is 1.55 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Celsius Holdings Inc (CELH)?
Earnings per share at Celsius Holdings Inc are $0.8900 (price ÷ EPS = P/E 36.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Celsius Holdings Inc (CELH)?
The net margin of Celsius Holdings Inc is 4.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Celsius Holdings Inc (CELH)?
The return on equity (ROE) of Celsius Holdings Inc is 10.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Celsius Holdings Inc (CELH)?
On an EBIT basis the return on assets of Celsius Holdings Inc is 2.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Celsius Holdings Inc (CELH)?
The operating margin of Celsius Holdings Inc is 20.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Celsius Holdings Inc (CELH)?
Revenue at Celsius Holdings Inc is growing +16.8% versus a year earlier (3y avg +56.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Celsius Holdings Inc (CELH)?
Earnings per share at Celsius Holdings Inc are growing −56.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Celsius Holdings Inc (CELH) carry?
The net debt of Celsius Holdings Inc is $271M (fiscal year 2025, ≈ 0.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 8, 2026