Jfrog Ltd (FROG) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Jfrog Ltd stock $28.47, price $74.62, that is 61.8% below the price, quality 53 out of 100. Rating: strongly overvalued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.
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Jfrog Ltd
FROG · USOur calculation puts a fair price 62% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 1, 2026.
How to read this chart
60‑month range $16.94 – $104.03 · fair‑value band $15.37 – $42.96 · the $74.62 price screens above the $28.47 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 1, 2026.
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Company profile
JFrog Ltd. provides software supply chain platform in the United States, Israel, India, and internationally.
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The company offers JFrog Artifactory, a package repository that allows teams and organizations to store, update, and manage software packages; JFrog Curation functions as a guardian outside the software development pipeline, controlling the admission of packages into an organization, from open source or public repositories; JFrog Xray, scans JFrog Artifactory to secure all software packages; JFrog Advanced Security, an optional add-on for select JFrog subscriptions; and JFrog Runtime Security, an optional add-on for select JFrog subscriptions to work with other JFrog Security solutions.
It also provides JFrog ML, a platform-integrated solution designed for data science and MLOps teams to transform and store data, build, train, and deploy models, and monitor the entire Machine Learning pipeline; JFrog AI Catalog, an extension of JFrog Curation functionality that allows companies to secure, govern, consume and deploy AI technologies; JFrog AppTrust, an optional component with application risk governance of DevGovOps requirements; JFrog Distribution that provides software package distribution; and JFrog Connect, a device management solution that allows companies to manage software updates and monitor performance in IoT device fleets.
In addition, the company offers JFrog Pro that provides access to the universal version of JFrog Artifactory and ongoing updates, upgrades, and bug fixes; JFrog Pro X, a self-managed-only subscription; JFrog Enterprise X, offers cluster configuration, federated repositories, multi-region replication, larger enterprise-scale deployments, service-level agreement support, and deeper security; and JFrog Enterprise Plus, a full platform subscription option.
It serves technology, financial services, retail, healthcare, and telecommunications organizations. JFrog Ltd. was incorporated in 2008 and is headquartered in Sunnyvale, California.
Stock analysis
Jfrog Ltd (FROG) currently trades at $74.62, while our model-based Fair Value estimate is $28.47, 62% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $28.47 per share, and 0 of the 7 models we run sit above the $74.62 price.
Bear case: the Asset-Based group reads lowest at $3.22, and 7 of the 7 models stay below the price. Data coverage for this calculation is low.
Scenario range: $15.37 (bear) to $42.96 (bull), the price of $74.62 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Jfrog Ltd reported revenue of $532M in FY2025 versus $207M in FY2021, a compound +26.7%/yr. Reported net income was −$71.8M in FY2025.
Key figures
Market cap $9.4B Mid · P/S ratio 19.8 · EPS (TTM) $−0.3400 · Net margin −7.4% · Return on equity −4.9% · Return on assets (EBIT) −8.1% · Operating margin −7.1% · Revenue (TTM) $600M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 16 out of 100 (low confidence).
What moves the price
The share trades about 28% below its 52-week high and 115% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at 17% fair-value upside, at −62%, FROG screens richer than that median.
Fair Value models
All 7 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 9 officers or directors sold shares worth $183.5M and none bought.
- SaleBarry ZwarensteinDirector6× since Mar 26, 2026: 7,500 shares, avg. $73.49$551,163Oct 20, 202610b5-1 plan
- SaleBen Haim ShlomiCHIEF EXECUTIVE OFFICER, Director20× since Nov 6, 2025: 744,522 shares, avg. $70.53$52.5MOct 7, 2026
- SaleYoav LandmanCHIEF TECHNOLOGY OFFICER, Director17× since Dec 1, 2025: 1,110,000 shares, avg. $81.87$90.9MOct 5, 202610b5-1 plan
- SaleFrederic SimonDirector15× since Nov 7, 2025: 1,297,117 shares, avg. $73.38$95.2MOct 1, 202610b5-1 plan
- SaleTali NotmanCHIEF REVENUE OFFICER8× since Dec 2, 2025: 167,290 shares, avg. $919.10$153.8MSep 8, 2026
- SaleEduard GrabscheidCHIEF FINANCIAL OFFICER6× since Dec 2, 2025: 70,751 shares, avg. $65.44$4.6MSep 3, 202610b5-1 plan
- SaleElisa SteeleDirector4× since Dec 5, 2025: 7,382 shares, avg. $64.61$476,934Aug 28, 202610b5-1 plan
- SaleYossi SelaDirector4× since Dec 5, 2025: 125,000 shares, avg. $66.05$8.3MJul 16, 202610b5-1 plan
- SaleYvonne WassenaarDirector4× since Dec 2, 2025: 6,060 shares, avg. $56.71$343,680May 22, 202610b5-1 plan
- SaleAndrew L. VitusDirector5,982 shares at $62.17$371,901Nov 25, 2025
Plus 16 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 5, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
FROG screens overvalued: fair value 62% below the price. Compare with SAP SE →
Compare Jfrog Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 633 stocks
Valuation Multiplesvs Software - Application median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on assets by industry
- Fair value gap by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Adobe Inc ADBE | $246.44 | $463.72 | +88% | vs FROG |
| Salesforce, Inc CRM | $222.41 | $342.73 | +54% | vs FROG |
| Uber Technologies, Inc UBER | $68.78 | $101.25 | +47% | vs FROG |
| Intuit Inc INTU | $354.84 | $459.14 | +29% | vs FROG |
| ServiceNow, Inc NOW | $102.36 | $119.69 | +17% | vs FROG |
| SAP SE SAP | €215.75 | €173.59 | −20% | vs FROG |
| Cadence Design Systems, Inc CDNS | $311.43 | $225.48 | −28% | vs FROG |
| Automatic Data Processing, Inc ADP | $307.14 | $150.40 | −51% | vs FROG |
| Shopify Inc SHOP | $143.75 | $68.68 | −52% | vs FROG |
| Snowflake Inc SNOW | $269.54 | $73.81 | −73% | vs FROG |
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Key figures of Jfrog Ltd
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