Moshi Moshi Retail Corp. PCL (MOSHI) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Moshi Moshi Retail Corp. PCL stock THB 55.48, price THB 35.25, upside +57.4%, quality 69 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
46‑month range 27.18 THB – 56.19 THB · fair‑value band 33.57 THB – 77.40 THB · the 35.25 THB price screens below the 55.48 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Moshi Moshi Retail Corporation Public Company Limited engages in the retail and wholesale of lifestyle products in Thailand.
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The company distributes home furnishings, stationery products, bags, plush toys, apparel, fashion products, beauty products, cosmetics, IT gadgets, toys, food, snacks, and pet accessories. It sells its products through its branches and online channel.
The company was formerly known as Moshi Moshi Japan Company Limited and changed its name to Moshi Moshi Retail Corporation Public Company Limited in July 2022. Moshi Moshi Retail Corporation Public Company Limited was founded in 1973 and is headquartered in Bangkok, Thailand.
Stock analysis
Moshi Moshi Retail Corp. PCL (MOSHI) currently trades at 35.25 THB, while our model-based Fair Value estimate is 55.48 THB, implying the stock looks roughly 36% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 63.96 THB per share, and 15 of the 26 models we run sit above the 35.25 THB price.
Bear case: the Dividend Discount group reads lowest at 10.04 THB, and 11 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: 33.57 THB (bear) to 77.40 THB (bull), the price of 35.25 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 69/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Moshi Moshi Retail Corp. PCL reported revenue of 3.7B THB in FY2025 versus 1.3B THB in FY2021, a compound +30.7%/yr. Reported net income was 670M THB in FY2025, compounding +50.3%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap 11.6B THB (≈ $348M) Small · P/E ratio 15.5 · P/S ratio 2.95 · EPS (TTM) 2.28 THB · Dividend yield 3.5% · Net margin 18.6% · Return on equity 29.1% · Return on assets (EBIT) 13.6% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 78 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 18% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 57%, MOSHI screens cheaper than that median.
Fair Value models
Bear33.57 THBFair Value 55.48 THBBull77.40 THB
Price 35.25 THB · Upside +57.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (0.9090 THB per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+17.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+24.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.9%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.1%
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’25
What shareholders gained per year (last 5 years), in THB (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+49.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+46.0%
Dividend (yield on the price)3.5%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.11% → 24%
2025 sits 67% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+4.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+14.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about +3.1% a year for the price and +13.1% for the forecasts.
Compare Moshi Moshi Retail Corp. PCL with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Department Stores · 107 stocks
Beats the industry median on 10/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score69 · Top 25%
Fair Value upside+57.4% · Above median
Profitability
Return on equity (12 months)29.1% · Top 25%
Return on assets12.4% · Top 25%
Net margin (12 months)18.6% · Top 25%
Operating margin (12 months)22.3% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)17.2% · Top 25%
Dividend yield (12 months)3.5% · Top 25%
Valuation Multiplesvs Department Stores median · lower = cheaper
P/E (12 months)15.5× · Cheaper than median
P/B4.26× · Priciest 25%
P/S (12 months)2.95× · Priciest 25%
Price / free cash flow (fiscal year)13.5× · Pricier than median
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Is Moshi Moshi Retail Corp. PCL (MOSHI) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of 55.48 THB versus a price of 35.25 THB, about +57% upside (undervalued).
What is the fair value of MOSHI?
Our model-based fair value for Moshi Moshi Retail Corp. PCL is 55.48 THB (as of Nov 8, 2026), built from audited fundamentals. The current price: 35.25 THB.
What is the quality score of MOSHI?
Moshi Moshi Retail Corp. PCL has a Quality Score of 69/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Moshi Moshi Retail Corp. PCL (MOSHI)?
Our model-based price target is the fair value of 55.48 THB (as of Nov 8, 2026) from 26 valuation models. Cautious scenario 33.57 THB, optimistic scenario 77.40 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Moshi Moshi Retail Corp. PCL stock forecast for 2026?
Our models put fair value at 55.48 THB, about +57% upside versus a price of 35.25 THB (undervalued). Cautious scenario 33.57 THB, optimistic scenario 77.40 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Moshi Moshi Retail Corp. PCL (MOSHI)?
Moshi Moshi Retail Corp. PCL reported trailing-twelve-month revenue of about 4.0B THB (latest available figure, as of Nov 8, 2026).
Does Moshi Moshi Retail Corp. PCL pay a dividend?
Moshi Moshi Retail Corp. PCL currently shows a dividend yield of 3.46% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Moshi Moshi Retail Corp. PCL (MOSHI) and when is the ex-dividend date?
Moshi Moshi Retail Corp. PCL pays a dividend of 1.22 THB per share a year, a dividend yield of 3.5%. The last ex-dividend date was Aug 28, 2026. The payout ratio is 53.5% of earnings. Free cash flow covers the dividend 2.13 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into Moshi Moshi Retail Corp. PCL (MOSHI)?
For today's price to be fair in a discounted-cash-flow model, Moshi Moshi Retail Corp. PCL would have to grow free cash flow by +4.3 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +21.9 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of MOSHI use?
Our models discount Moshi Moshi Retail Corp. PCL at 11.6 %: a base by market capitalisation (small), damped by beta 0.38, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Moshi Moshi Retail Corp. PCL that is +4.3 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Moshi Moshi Retail Corp. PCL (MOSHI) delivered so far?
Over the past 5 years revenue at Moshi Moshi Retail Corp. PCL grew +21.9 % a year. The price currently implies free-cash-flow growth of +4.3 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Moshi Moshi Retail Corp. PCL (MOSHI) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Moshi Moshi Retail Corp. PCL (+4.3 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Moshi Moshi Retail Corp. PCL (MOSHI)?
The free-cash-flow yield on the price is 7.39 %: that much free cash flow Moshi Moshi Retail Corp. PCL produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Moshi Moshi Retail Corp. PCL (MOSHI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Moshi Moshi Retail Corp. PCL it is 55.48 THB per share (as of Nov 8, 2026), against a price of 35.25 THB. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Moshi Moshi Retail Corp. PCL stock overvalued or undervalued in 2026?
As of Nov 8, 2026, MOSHI trades below its calculated fair value: price 35.25 THB, fair value 55.48 THB, a gap of about +57% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MOSHI?
No. The price is what the market pays today (35.25 THB); the fair value is what the company's own numbers justify (55.48 THB). For Moshi Moshi Retail Corp. PCL the two are 20.23 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Moshi Moshi Retail Corp. PCL worth?
The market values Moshi Moshi Retail Corp. PCL at about 11.6B THB (market capitalisation, as of Nov 8, 2026). Per share that is 35.25 THB; our models calculate a fair value of 55.48 THB per share.
What do the bullish and bearish scenarios say about MOSHI?
Our models span a range for Moshi Moshi Retail Corp. PCL: cautious scenario 33.57 THB, base 55.48 THB, optimistic 77.40 THB per share (as of Nov 8, 2026, price 35.25 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MOSHI?
Moshi Moshi Retail Corp. PCL trades at a price-to-earnings ratio of 15.5 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 55.48 THB is built from several models across several years. Other multiples: PEG 0.9, P/B 4.3, P/S 2.9, EV/EBITDA 12.8.
What is the PEG ratio of MOSHI?
The PEG ratio of Moshi Moshi Retail Corp. PCL is 0.93 (P/E divided by earnings growth, as of Nov 8, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Moshi Moshi Retail Corp. PCL (MOSHI)?
Balance-sheet figures for Moshi Moshi Retail Corp. PCL (as of Nov 8, 2026): return on equity 29.1%. They feed the Quality Score of 69/100, which measures business quality independently of the share price.
How far is MOSHI from its 52-week high?
Moshi Moshi Retail Corp. PCL trades at 35.25 THB, about 18% below its 52-week high of 42.75 THB and 18% above the low of 29.95 THB (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 55.48 THB is for.
Which stocks are comparable to Moshi Moshi Retail Corp. PCL?
From the same area (Consumer Cyclical) we also value Falabella S.A, Dillard's, Inc, 99 Speed Mart Retail Holdings, Macy's, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Moshi Moshi Retail Corp. PCL stock attractive at the current price?
The data as of Nov 8, 2026: price 35.25 THB, calculated fair value 55.48 THB (+57%), Quality Score 69/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MOSHI calculated?
We run Moshi Moshi Retail Corp. PCL through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 55.48 THB builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Moshi Moshi Retail Corp. PCL currently trades 36% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Moshi Moshi Retail Corp. PCL (MOSHI)?
The closing price on Nov 6, 2026 was 35.25 THB. Our model-based fair value is 55.48 THB, about +57% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Moshi Moshi Retail Corp. PCL right now?
Solid quality (69/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (33.57 THB to 77.40 THB) leaves room in how you read the outcome.
Key figures of Moshi Moshi Retail Corp. PCL
How large is the market capitalisation of Moshi Moshi Retail Corp. PCL (MOSHI)?
The market capitalisation of Moshi Moshi Retail Corp. PCL is 11.6B THB (≈ $348M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Moshi Moshi Retail Corp. PCL (MOSHI)?
The price-to-sales ratio of Moshi Moshi Retail Corp. PCL is 2.95 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Moshi Moshi Retail Corp. PCL (MOSHI)?
Earnings per share at Moshi Moshi Retail Corp. PCL are 2.28 THB (price ÷ EPS = P/E 15.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Moshi Moshi Retail Corp. PCL (MOSHI)?
The dividend yield of Moshi Moshi Retail Corp. PCL is 3.5% (payout 53.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Moshi Moshi Retail Corp. PCL (MOSHI)?
The net margin of Moshi Moshi Retail Corp. PCL is 18.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Moshi Moshi Retail Corp. PCL (MOSHI)?
The return on equity (ROE) of Moshi Moshi Retail Corp. PCL is 29.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Moshi Moshi Retail Corp. PCL (MOSHI)?
On an EBIT basis the return on assets of Moshi Moshi Retail Corp. PCL is 13.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Moshi Moshi Retail Corp. PCL (MOSHI)?
The operating margin of Moshi Moshi Retail Corp. PCL is 22.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Moshi Moshi Retail Corp. PCL (MOSHI)?
Revenue at Moshi Moshi Retail Corp. PCL is growing +17.2% versus a year earlier (3y avg +24.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Moshi Moshi Retail Corp. PCL (MOSHI)?
Earnings per share at Moshi Moshi Retail Corp. PCL are growing +19.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Moshi Moshi Retail Corp. PCL (MOSHI) carry?
The net debt of Moshi Moshi Retail Corp. PCL is 2.9B THB (fiscal year 2025, ≈ 3.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 8, 2026