Moshi Moshi Retail Corporation (MOSHI) Fair Value & Analysis
Consumer Cyclical · TH · Market cap 12.8B THB
Fair value as of: Jul 18, 2026
From 26 valuation models · updated 23 days ago
Share price +3.8% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The model range is unusually wide (26.24 THB to 77.40 THB). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Price vs Fair Value (4 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
44‑month range 27.18 THB – 56.19 THB · fair‑value band 26.24 THB – 77.40 THB · the 40.50 THB price screens above the 37.97 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Moshi Moshi Retail Corporation (MOSHI) currently trades at 40.50 THB, while our model-based Fair Value estimate is 37.97 THB, implying the stock looks roughly 6.3% fairly valued today. The Quality Score stands at 63/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Moshi Moshi Retail Corporation generated revenue of 3.8B THB at a net margin of 18.5%. Revenue grew 17.8% year over year. It earns a return on equity of 26.1%. Net debt stands at 2.9B THB. Fundamentals as of Jul 18, 2026
Our scenario range runs from 26.24 THB (bear case) to 77.40 THB (bull case); at 40.50 THB, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 3% below its 52-week high and 39% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 50% fair-value upside, at -6%, MOSHI screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (69.44 THB) versus Asset-Based (5.54 THB). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 63 · Market factors (momentum, volatility) 67
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Moshi Moshi Retail Corporation Public Company Limited engages in the retail and wholesale of lifestyle products in Thailand. The company distributes home furnishings, stationery products, bags, plush toys, apparel, fashion products, beauty products, cosmetics, IT gadgets, toys, food, snacks, and pet accessories.
Full company description
Moshi Moshi Retail Corporation Public Company Limited engages in the retail and wholesale of lifestyle products in Thailand. The company distributes home furnishings, stationery products, bags, plush toys, apparel, fashion products, beauty products, cosmetics, IT gadgets, toys, food, snacks, and pet accessories. It sells its products through its branches and online channel. The company was formerly known as Moshi Moshi Japan Company Limited and changed its name to Moshi Moshi Retail Corporation Public Company Limited in July 2022. Moshi Moshi Retail Corporation Public Company Limited was founded in 1973 and is headquartered in Bangkok, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Moshi Moshi Retail Corporation reported revenue of 3.7B THB in FY2025 versus 1.3B THB in FY2021, a compound +30.7%/yr. Reported net income was 670M THB in FY2025, compounding +50.3%/yr from FY2021.
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Peer Group
Department Stores · 127 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Department Stores median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Department Stores stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Falabella S.A FALABELLA | 5,875 CLP | 8,880 CLP | +51% |
| El Puerto de Liverpool, S.A. LIVEPOLC1 | 99.62 MXN | 263.70 MXN | +165% |
| 99 Speed Mart Retail Holdings 5326 | 3.70 MYR | 1.45 MYR | -61% |
| Cencosud S.A CENCOSUD | 2,040 CLP | 2,516 CLP | +23% |
| Vishal Mega Mart Limited VMM | ₹113.94 | ₹37.39 | -67% |
| SHINSEGAE Inc 004170 | 610,000 KRW | 200,259 KRW | -67% |
| Organización Soriana, S. A. B. de C. V., SORIANAB | 30.04 MXN | 59.59 MXN | +98% |
| Lotte Shopping Co 023530 | 155,300 KRW | 81,725 KRW | -47% |
| Lojas Renner S.A LREN3 | R$14.10 | R$33.36 | +137% |
| La Comer, S.A. LACOMERUBC | 34.37 MXN | 51.49 MXN | +50% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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