Pluk Phak Praw Rak Mae Public Company Limited (OKJ) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Pluk Phak Praw Rak Mae Public Company Limited stock THB 2.43, price THB 3.24, that is 25.0% below the price, quality 44 out of 100. Rating: overvalued. Calculated from audited financials with 16 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
25‑month range 2.86 THB – 16.05 THB · fair‑value band 1.82 THB – 3.03 THB · the 3.24 THB price screens above the 2.43 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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Pluk Phak Praw Rak Mae Public Company Limited engages in the sales of food and beverages in Thailand.
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The company offers health food and beverages, such as salads, steaks, soups, spaghetti, single dish meals, desserts, vegetable and fruit juices, bakery, snacks, as well as sandwiches, wraps, and ready-to-eat meals.
It is also involved in cultivating organic vegetables and fruits; operation of full-service restaurant, delivery and kiosk, café amazon, and supermarket, as well as quick service restaurant, and healthy vegetable and fruit juice business.
The company sells its products and services under the Oh Ka Jhu, Ohkajhu Wrap & Roll, Oh! Juice, and Oh-Kad brands. The company was incorporated in 2024 and is based in Chiang Mai, Thailand.
Stock analysis
Pluk Phak Praw Rak Mae Public Company Limited (OKJ) currently trades at 3.24 THB, while our model-based Fair Value estimate is 2.43 THB, 25% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 3.38 THB per share, and 4 of the 16 models we run sit above the 3.24 THB price.
Bear case: the Asset-Based group reads lowest at 0.3300 THB, and 12 of the 16 models stay below the price. Data coverage for this calculation is low.
Scenario range: 1.82 THB (bear) to 3.03 THB (bull), the price of 3.24 THB sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 44/100 (below-average quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Pluk Phak Praw Rak Mae Public Company Limited reported revenue of 2.7B THB in FY2025 versus 1.2B THB in FY2022, a compound +31.1%/yr. Reported net income was 70.4M THB in FY2025, compounding +22.5%/yr from FY2022. FY2022 was a trough year, so the rate overstates the trend.
Key figures
Market cap 2.1B THB (≈ $61.4M) Micro · P/S ratio 0.87 · EPS (TTM) −0.1200 THB · Dividend yield 2.2% · Net margin −2.9% · Return on equity −4.3% · Return on assets (EBIT) 8.6% (4-year average) · Operating margin −6.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 17 out of 100 (low confidence).
What moves the price
The share trades about 32% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −10% fair-value upside, at −25%, OKJ screens richer than that median.
Fair Value models
Bear1.82 THBFair Value 2.43 THBBull3.03 THB
Price 3.24 THB · Downside -25.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.58/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+12.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+31.1%
’22
’23
’24
’25
What shareholders gained per year (last 3 years), in THB ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−5.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−7.7%
Dividend (yield on the price)2.2%
Profit margin 2022 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 4%
Compare Pluk Phak Praw Rak Mae Public Company Limited with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Food Distribution · 85 stocks
Beats the industry median on 2/11 measures
Overall it trails its industry peers.
Valuation
Quality Score44 · Bottom 25%
Fair Value upside−25.0% · Below median
Profitability
Return on assets2.9% · Below median
Net margin (12 months)−2.9% · Bottom 25%
Operating margin (12 months)−6.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)−14.9% · Bottom 25%
Dividend yield (12 months)2.2% · Below median
Balance sheet
Debt / equity0.01× · Lowest 25%
Valuation Multiplesvs Food Distribution median · lower = cheaper
P/B1.20× · Cheaper than median
P/S (12 months)0.82× · Pricier than median
EV/EBITDA30.1× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 37
FUTURE (revenue growth)0· sector 9
PAST (return on equity)0· sector 31
HEALTH (low debt)99· sector 93
DIVIDEND (yield)43· sector 61
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Pluk Phak Praw Rak Mae Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/OKJ
Frequently asked questions
Is Pluk Phak Praw Rak Mae Public Company Limited (OKJ) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of 2.43 THB versus a price of 3.24 THB, about 25% lower (overvalued).
What is the fair value of OKJ?
Our model-based fair value for Pluk Phak Praw Rak Mae Public Company Limited is 2.43 THB (as of Nov 9, 2026), built from audited fundamentals. The current price: 3.24 THB.
What is the quality score of OKJ?
Pluk Phak Praw Rak Mae Public Company Limited has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Our model-based price target is the fair value of 2.43 THB (as of Nov 9, 2026) from 16 valuation models. Cautious scenario 1.82 THB, optimistic scenario 3.03 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Pluk Phak Praw Rak Mae Public Company Limited stock forecast for 2026?
Our models put fair value at 2.43 THB, about 25% lower versus a price of 3.24 THB (overvalued). Cautious scenario 1.82 THB, optimistic scenario 3.03 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Pluk Phak Praw Rak Mae Public Company Limited reported trailing-twelve-month revenue of about 2.5B THB (latest available figure, as of Nov 9, 2026).
Does Pluk Phak Praw Rak Mae Public Company Limited pay a dividend?
Pluk Phak Praw Rak Mae Public Company Limited currently shows a dividend yield of 2.16% relative to its recent price (as of Nov 9, 2026).
How much is the dividend of Pluk Phak Praw Rak Mae Public Company Limited (OKJ) and when is the ex-dividend date?
Pluk Phak Praw Rak Mae Public Company Limited pays a dividend of 0.07 THB per share a year, a dividend yield of 2.2%. The last ex-dividend date was Feb 19, 2026. The payout ratio is 60.5% of earnings. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What is the intrinsic value of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pluk Phak Praw Rak Mae Public Company Limited it is 2.43 THB per share (as of Nov 9, 2026), against a price of 3.24 THB. It is the blended result of 16 valuation models in 6 families (Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Pluk Phak Praw Rak Mae Public Company Limited stock overvalued or undervalued in 2026?
As of Nov 9, 2026, OKJ trades above its calculated fair value: price 3.24 THB, fair value 2.43 THB, a gap of about −25% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of OKJ?
No. The price is what the market pays today (3.24 THB); the fair value is what the company's own numbers justify (2.43 THB). For Pluk Phak Praw Rak Mae Public Company Limited the two are 0.8100 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Pluk Phak Praw Rak Mae Public Company Limited worth?
The market values Pluk Phak Praw Rak Mae Public Company Limited at about 2.1B THB (market capitalisation, as of Nov 9, 2026). Per share that is 3.24 THB; our models calculate a fair value of 2.43 THB per share.
What do the bullish and bearish scenarios say about OKJ?
Our models span a range for Pluk Phak Praw Rak Mae Public Company Limited: cautious scenario 1.82 THB, base 2.43 THB, optimistic 3.03 THB per share (as of Nov 9, 2026, price 3.24 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Balance-sheet figures for Pluk Phak Praw Rak Mae Public Company Limited (as of Nov 9, 2026): return on equity −4.3%, debt of 0.01 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is OKJ from its 52-week high?
Pluk Phak Praw Rak Mae Public Company Limited trades at 3.24 THB, about 32% below its 52-week high of 4.78 THB and 13% above the low of 2.86 THB (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 2.43 THB is for.
Which stocks are comparable to Pluk Phak Praw Rak Mae Public Company Limited?
From the same area (Consumer Defensive) we also value Sysco Corporation, US Foods Holding, Performance Food Group, Jerónimo Martins, SGPS, S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pluk Phak Praw Rak Mae Public Company Limited stock attractive at the current price?
The data as of Nov 9, 2026: price 3.24 THB, calculated fair value 2.43 THB (−25%), Quality Score 44/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of OKJ calculated?
We run Pluk Phak Praw Rak Mae Public Company Limited through 16 models from 6 families: Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 2.43 THB builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Pluk Phak Praw Rak Mae Public Company Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The closing price on Nov 6, 2026 was 3.24 THB. Our model-based fair value is 2.43 THB, about 25% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pluk Phak Praw Rak Mae Public Company Limited right now?
The price sits above even our optimistic bull case (3.03 THB). The favourable scenario is already priced in. Weak quality (44/100) and above fair value at the same time, the margin of safety is missing on both counts. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Pluk Phak Praw Rak Mae Public Company Limited
How large is the market capitalisation of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The market capitalisation of Pluk Phak Praw Rak Mae Public Company Limited is 2.1B THB (≈ $61.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The price-to-sales ratio of Pluk Phak Praw Rak Mae Public Company Limited is 0.87 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Earnings per share at Pluk Phak Praw Rak Mae Public Company Limited are −0.1200 THB. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The dividend yield of Pluk Phak Praw Rak Mae Public Company Limited is 2.2%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The net margin of Pluk Phak Praw Rak Mae Public Company Limited is −2.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The return on equity (ROE) of Pluk Phak Praw Rak Mae Public Company Limited is −4.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
On an EBIT basis the return on assets of Pluk Phak Praw Rak Mae Public Company Limited is 8.6% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The operating margin of Pluk Phak Praw Rak Mae Public Company Limited is −6.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Revenue at Pluk Phak Praw Rak Mae Public Company Limited is growing −14.9% versus a year earlier (3y avg +31.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Earnings per share at Pluk Phak Praw Rak Mae Public Company Limited are growing −78.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Pluk Phak Praw Rak Mae Public Company Limited (OKJ) generate?
The free cash flow of Pluk Phak Praw Rak Mae Public Company Limited is −182M THB (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Pluk Phak Praw Rak Mae Public Company Limited (OKJ) carry?
The net debt of Pluk Phak Praw Rak Mae Public Company Limited is 122M THB (fiscal year 2022). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 9, 2026