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Pluk Phak Praw Rak Mae Public Company (OKJ) Fair Value & Analysis

Consumer Defensive · TH · Market cap 2.5B THB

Price3.58 THB
Fair Value1.50 THB
Upside-58.1%
Quality91/100
Evidence: High Range 1.13 THB – 1.88 THB

Fair value as of: Jun 26, 2026

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Analysis

Pluk Phak Praw Rak Mae Public Company (OKJ) currently trades at 3.58 THB, while our model-based Fair Value estimate is 1.50 THB — implying the stock looks roughly 58.1% overvalued today. We read business quality at 91/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Pluk Phak Praw Rak Mae Public Company Limited engages in the sales of food and beverages in Thailand. The company offers health food and beverages, such as salads, steaks, soups, spaghetti, single dish meals, desserts, vegetable and fruit juices, bakery, snacks, as well as sandwiches, wraps, and ready-to-eat meals. It is also involved in cultivating organic vegetables and fruits; operation of full-service restaurant, delivery and kiosk, café amazon, and supermarket, as well as quick service restaurant, and healthy vegetable and fruit juice business. The company sells its products and services under the Oh Ka Jhu, Ohkajhu Wrap & Roll, Oh! Juice, and Oh-Kad brands. The company was incorporated in 2024 and is based in Chiang Mai, Thailand.

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Frequently asked questions

Is Pluk Phak Praw Rak Mae Public Company (OKJ) undervalued?
As of Jun 26, 2026, our model estimates a fair value of 1.50 THB versus a price of 3.58 THB — about −58% (overvalued). Model-based estimate, not financial advice.
What is the fair value of OKJ?
Our 21-model fair value for Pluk Phak Praw Rak Mae Public Company is 1.50 THB (as of Jun 26, 2026), built from audited fundamentals. The current price is 3.58 THB.
What is the quality score of OKJ?
Pluk Phak Praw Rak Mae Public Company has a Quality Score of 91/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.