Pluk Phak Praw Rak Mae Public Company (OKJ) Fair Value & Analysis
Consumer Defensive · TH · Market cap 2.3B THB
Fair value as of: Jul 14, 2026
From 8 valuation models · updated 27 days ago
Fair value updated Jul 14, 2026, revised from 1.50 THB to 2.31 THB (+54.0%) since Jun 26, 2026. Share price −11.6% over the past month.
Below-average quality, and screening another 31% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (2.89 THB). The favourable scenario is already priced in.
- Solid but not exceptional quality (46/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (22 months)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.
How to read this chart
22‑month range 2.86 THB – 16.05 THB · fair‑value band 1.73 THB – 2.89 THB · the 3.36 THB price screens above the 2.31 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 14, 2026.
Analysis
Pluk Phak Praw Rak Mae Public Company (OKJ) currently trades at 3.36 THB, while our model-based Fair Value estimate is 2.31 THB, implying the stock looks roughly 31.3% overvalued today. The Quality Score stands at 46/100 (below-average quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Pluk Phak Praw Rak Mae Public Company generated revenue of 2.7B THB at a net margin of 2.6%. Revenue declined 10.0% year over year. It earns a return on equity of 4.1%. Net debt stands at 122M THB. Fundamentals as of Jul 14, 2026
Our scenario range runs from 1.73 THB (bear case) to 2.89 THB (bull case); at 3.36 THB, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 52% below its 52-week high and 17% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -26% fair-value upside, at -31%, OKJ screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 8 models by family
Widest divergence: Earnings-Based (2.54 THB) versus Multiples (1.50 THB). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 14, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 24
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Pluk Phak Praw Rak Mae Public Company Limited engages in the sales of food and beverages in Thailand. The company offers health food and beverages, such as salads, steaks, soups, spaghetti, single dish meals, desserts, vegetable and fruit juices, bakery, snacks, as well as sandwiches, wraps, and ready-to-eat meals.
Full company description
Pluk Phak Praw Rak Mae Public Company Limited engages in the sales of food and beverages in Thailand. The company offers health food and beverages, such as salads, steaks, soups, spaghetti, single dish meals, desserts, vegetable and fruit juices, bakery, snacks, as well as sandwiches, wraps, and ready-to-eat meals. It is also involved in cultivating organic vegetables and fruits; operation of full-service restaurant, delivery and kiosk, café amazon, and supermarket, as well as quick service restaurant, and healthy vegetable and fruit juice business. The company sells its products and services under the Oh Ka Jhu, Ohkajhu Wrap & Roll, Oh! Juice, and Oh-Kad brands. The company was incorporated in 2024 and is based in Chiang Mai, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2025 · reported fiscal years
Pluk Phak Praw Rak Mae Public Company reported revenue of 2.7B THB in FY2025 versus 1.2B THB in FY2022, a compound +31.1%/yr. Reported net income was 70.4M THB in FY2025, compounding +22.5%/yr from FY2022.
OKJ screens 31% overvalued. Compare with Sysco Corporation →
Peer Group
Food Distribution · 77 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Food Distribution median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Food Distribution stocks, each showing price versus our Fair Value estimate (as of Jul 14, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Sysco Corporation SYY | $81.69 | $60.58 | -26% |
| US Foods Holding USFD | $99.13 | $55.10 | -44% |
| Performance Food Group PFGC | $113.17 | $37.94 | -66% |
| Jerónimo Martins, SGPS, S.A JMT | €17.68 | €21.59 | +22% |
| CP Axtra Public Company CPAXT | 14.90 THB | 17.04 THB | +14% |
| The Chefs' Warehouse, Inc CHEF | $95.79 | $37.27 | -61% |
| Olam Group VC2 | 1.33 SGD | 2.12 SGD | +59% |
| United Natural Foods, Inc UNFI | $50.19 | $6.00 | -88% |
| The Andersons, Inc ANDE | $79.24 | $47.78 | -40% |
| Metcash Limited MTS | A$2.92 | A$5.33 | +83% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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