Pluk Phak Praw Rak Mae Public Company Limited (OKJ) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Pluk Phak Praw Rak Mae Public Company Limited THB 2.43, price THB 3.34, upside -27.3%, quality 46 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
24‑month range 2.86 THB – 16.05 THB · fair‑value band 1.82 THB – 3.03 THB · the 3.34 THB price screens above the 2.43 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Pluk Phak Praw Rak Mae Public Company Limited engages in the sales of food and beverages in Thailand. The company offers health food and beverages, such as salads, steaks, soups, spaghetti, single dish meals, desserts, vegetable and fruit juices, bakery, snacks, as well as sandwiches, wraps, and ready-to-eat meals.
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Pluk Phak Praw Rak Mae Public Company Limited engages in the sales of food and beverages in Thailand. The company offers health food and beverages, such as salads, steaks, soups, spaghetti, single dish meals, desserts, vegetable and fruit juices, bakery, snacks, as well as sandwiches, wraps, and ready-to-eat meals. It is also involved in cultivating organic vegetables and fruits; operation of full-service restaurant, delivery and kiosk, café amazon, and supermarket, as well as quick service restaurant, and healthy vegetable and fruit juice business. The company sells its products and services under the Oh Ka Jhu, Ohkajhu Wrap & Roll, Oh! Juice, and Oh-Kad brands. The company was incorporated in 2024 and is based in Chiang Mai, Thailand.
Stock analysis
Pluk Phak Praw Rak Mae Public Company Limited (OKJ) currently trades at 3.34 THB, while our model-based Fair Value estimate is 2.43 THB, implying the stock looks roughly 37.5% overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 3.38 THB per share, and 3 of the 16 models we run sit above the 3.34 THB price.
Bear case: the Economic Profit group reads lowest at 1.42 THB, and 13 of the 16 models stay below the price. Evidence for this calculation is low.
Scenario range: 1.82 THB (bear) to 3.03 THB (bull), the price of 3.34 THB sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 46/100 (below-average quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Pluk Phak Praw Rak Mae Public Company Limited reported revenue of 2.7B THB in FY2025 versus 1.2B THB in FY2022, a compound +31.1%/yr. Reported net income was 70.4M THB in FY2025, compounding +22.5%/yr from FY2022. FY2022 was a trough year, so the rate overstates the trend.
Key figures
Market cap 2.0B THB (≈ $61.0M) · P/S ratio 0.82 · EPS (TTM) −0.1100 THB · Dividend yield 2.1% · Net margin 2.6% · Return on equity −4.3% · Return on assets (EBIT) 8.6% · Operating margin −6.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 41 out of 100 (low confidence).
What moves the price
The share trades about 44% below its 52-week high and 17% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −10% fair-value upside, at −27%, OKJ screens richer than that median.
Fair Value models
Bear 1.82 THBFair Value 2.43 THBBull 3.03 THB
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.58/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+12.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+31.1%
’22
’23
’24
’25
What shareholders gained per year (last 3 years), in THB ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−5.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year−7.7%
Dividend (yield on the price)2.1%
Profit margin 2022 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 4%
Compare Pluk Phak Praw Rak Mae Public Company Limited with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Food Distribution · 85 stocks
Beats the industry median on 2/9 measures
Overall it trails its industry peers.
Valuation
Quality Score46 · Bottom 25%
Fair Value upside−28% · Below median
Profitability
Return on assets−2% · Bottom 25%
Net margin (TTM)−3% · Bottom 25%
Operating margin (TTM)−6% · Bottom 25%
Growth and dividend
Revenue growth−15% · Bottom 25%
Dividend yield (TTM)2.1% · Below median
Balance sheet
Debt / equity0.01× · Lowest 25%
Valuation Multiplesvs Food Distribution median · lower = cheaper
P/S (TTM)0.03× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 30
FUTURE (revenue growth)0· sector 13
PAST (return on equity)0· sector 32
HEALTH (low debt)99· sector 95
DIVIDEND (yield)42· sector 67
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Pluk Phak Praw Rak Mae Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/OKJ
Frequently asked questions
Is Pluk Phak Praw Rak Mae Public Company Limited (OKJ) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 2.43 THB versus a price of 3.34 THB, about −27% upside (overvalued).
What is the fair value of OKJ?
Our model-based fair value for Pluk Phak Praw Rak Mae Public Company Limited is 2.43 THB (as of Sep 24, 2026), built from audited fundamentals. The current price: 3.34 THB.
What is the quality score of OKJ?
Pluk Phak Praw Rak Mae Public Company Limited has a Quality Score of 46/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Our model-based price target is the fair value of 2.43 THB (as of Sep 24, 2026) from 16 valuation models. Cautious scenario 1.82 THB, optimistic scenario 3.03 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Pluk Phak Praw Rak Mae Public Company Limited stock forecast for 2026?
Our models put fair value at 2.43 THB, about −27% upside versus a price of 3.34 THB (overvalued). Cautious scenario 1.82 THB, optimistic scenario 3.03 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Pluk Phak Praw Rak Mae Public Company Limited reported trailing-twelve-month revenue of about 2.5B THB (latest available figure, as of Sep 24, 2026).
Does Pluk Phak Praw Rak Mae Public Company Limited pay a dividend?
Pluk Phak Praw Rak Mae Public Company Limited currently shows a dividend yield of about 2.10% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pluk Phak Praw Rak Mae Public Company Limited it is 2.43 THB per share (as of Sep 24, 2026), against a price of 3.34 THB. It is the blended result of 16 valuation models (cash flow, earnings, asset, dividend).
Is Pluk Phak Praw Rak Mae Public Company Limited stock overvalued or undervalued in 2026?
As of Sep 24, 2026, OKJ trades above its calculated fair value: price 3.34 THB, fair value 2.43 THB, a gap of about −27% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of OKJ?
No. The price is what the market pays today (3.34 THB); the fair value is what the company's own numbers justify (2.43 THB). For Pluk Phak Praw Rak Mae Public Company Limited the two are 0.9100 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Pluk Phak Praw Rak Mae Public Company Limited worth?
The market values Pluk Phak Praw Rak Mae Public Company Limited at about 2.0B THB (market capitalisation, as of Sep 24, 2026). Per share that is 3.34 THB; our models calculate a fair value of 2.43 THB per share.
What do the bullish and bearish scenarios say about OKJ?
Our models span a range for Pluk Phak Praw Rak Mae Public Company Limited: cautious scenario 1.82 THB, base 2.43 THB, optimistic 3.03 THB per share (as of Sep 24, 2026, price 3.34 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Balance-sheet figures for Pluk Phak Praw Rak Mae Public Company Limited (as of Sep 24, 2026): return on equity −4.3%, debt of 0.01 per unit of equity. They feed the Quality Score of 46/100, which measures business quality independently of the share price.
How far is OKJ from its 52-week high?
Pluk Phak Praw Rak Mae Public Company Limited trades at 3.34 THB, about 44% below its 52-week high of 5.95 THB and 17% above the low of 2.86 THB (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 2.43 THB is for.
Which stocks are comparable to Pluk Phak Praw Rak Mae Public Company Limited?
From the same area (Consumer Defensive) we also value Sysco Corporation, US Foods Holding, Performance Food Group, Jerónimo Martins, SGPS, S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pluk Phak Praw Rak Mae Public Company Limited stock attractive at the current price?
The data as of Sep 24, 2026: price 3.34 THB, calculated fair value 2.43 THB (−27%), Quality Score 46/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of OKJ calculated?
We run Pluk Phak Praw Rak Mae Public Company Limited through 16 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 2.43 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Pluk Phak Praw Rak Mae Public Company Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The closing price on Sep 24, 2026 was 3.34 THB. Our model-based fair value is 2.43 THB, about −27% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pluk Phak Praw Rak Mae Public Company Limited right now?
The price sits above even our optimistic bull case (3.03 THB). The favourable scenario is already priced in. Solid but not exceptional quality (46/100) and above fair value, neither a clear bargain nor a standout compounder. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Pluk Phak Praw Rak Mae Public Company Limited
How large is the market capitalisation of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The market capitalisation of Pluk Phak Praw Rak Mae Public Company Limited is 2.0B THB (≈ $61.0M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The price-to-sales ratio of Pluk Phak Praw Rak Mae Public Company Limited is 0.82 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Earnings per share at Pluk Phak Praw Rak Mae Public Company Limited are −0.1100 THB. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The dividend yield of Pluk Phak Praw Rak Mae Public Company Limited is 2.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The net margin of Pluk Phak Praw Rak Mae Public Company Limited is 2.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The return on equity (ROE) of Pluk Phak Praw Rak Mae Public Company Limited is −4.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
On an EBIT basis the return on assets of Pluk Phak Praw Rak Mae Public Company Limited is 8.6% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
The operating margin of Pluk Phak Praw Rak Mae Public Company Limited is −6.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Revenue at Pluk Phak Praw Rak Mae Public Company Limited is growing −14.9% versus a year earlier (3y avg +31.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pluk Phak Praw Rak Mae Public Company Limited (OKJ)?
Earnings per share at Pluk Phak Praw Rak Mae Public Company Limited are growing −78.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Pluk Phak Praw Rak Mae Public Company Limited (OKJ) generate?
The free cash flow of Pluk Phak Praw Rak Mae Public Company Limited is −182M THB (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Pluk Phak Praw Rak Mae Public Company Limited (OKJ) carry?
The net debt of Pluk Phak Praw Rak Mae Public Company Limited is 122M THB (fiscal year 2022). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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