Piaggio & C (PIA) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Piaggio & C stock €0.88, price €2.18, that is 59.7% below the price, quality 48 out of 100. Rating: strongly overvalued. Calculated from audited financials with 12 of our 26 valuation models and 37 quality factors, updated daily.
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Piaggio & C
PIA · MIOur calculation puts a fair price 60% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range €1.43 – €3.35 · fair‑value band €0.8400 – €0.9400 · the €2.18 price screens above the €0.8800 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Company profile
Piaggio & C. SpA, together with its subsidiaries, engages in the development, manufacture, and distribution of two-wheeler and commercial vehicles.
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The company provides two-wheelers, including motor scooters, motorbikes, and mopeds under the Vespa, Piaggio, Aprilia, Moto Guzzi, Gilera, Derbi, and Scarabeo brands. It also offers light commercial vehicles under the Ape and Porter NP6 brands; and operates Piaggio Fast Forward project.
In addition, the company sells engines to third parties; participates in two-wheeler sports competitions; and provides after-sales services, as well as financial services, and spare parts and accessories.
It distributes its vehicles primarily through dealers and exports in Europe, the Middle East, Africa, the Americas, rest of the Asia Pacific, and India. The company was founded in 1884 and is headquartered in Pontedera, Italy. Piaggio & C. SpA is a subsidiary of IMMSI S.p.A.
Stock analysis
Piaggio & C (PIA) currently trades at €2.18, while our model-based Fair Value estimate is €0.8800, 60% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of €2.15 per share, and 2 of the 12 models we run sit above the €2.18 price.
Bear case: the Dividend Discount group reads lowest at €0.5550, and 10 of the 12 models stay below the price. Data coverage for this calculation is medium.
Scenario range: €0.8400 (bear) to €0.9400 (bull), the price of €2.18 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 48/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Piaggio & C reported revenue of €1.5B in FY2025 versus €1.7B in FY2021, a compound −2.6%/yr. Reported net income was €34.0M in FY2025, compounding −13.3%/yr from FY2021.
Key figures
Market cap €773M Small · P/E ratio 19.8 · P/S ratio 0.52 · EPS (TTM) €0.1100 · Dividend yield 4.4% · Net margin 2.3% · Return on equity 8.2% · Return on assets (EBIT) 7.5% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 34 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 52% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 8% fair-value upside, at −60%, PIA screens richer than that median.
Fair Value models
All 12 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
PIA screens overvalued: fair value 60% below the price. Compare with Tesla, Inc →
Compare Piaggio & C with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto Manufacturers · 106 stocks
Valuation Multiplesvs Auto Manufacturers median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EBIT margin by industry
- P/S ratio by industry
- Stock screener with 62 metrics
- Valuation of the Italy market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Auto Manufacturers stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Mercedes-Benz Group MBG | €41.56 | €106.12 | +155% | vs PIA |
| Ford Motor Company F | $12.44 | $19.90 | +60% | vs PIA |
| General Motors Company GM | $86.16 | $107.81 | +25% | vs PIA |
| Honda Motor Co HMC | $35.78 | $39.48 | +10% | vs PIA |
| Ferrari N.V RACE | $416.13 | $450.06 | +8% | vs PIA |
| Toyota Motor Corporation TM | $216.19 | $211.94 | −2% | vs PIA |
| Hyundai Motor Company 005380 | 279,500 KRW | 257,654 KRW | −8% | vs PIA |
| BYD Company 002594 | ¥85.23 | ¥77.84 | −9% | vs PIA |
| Dr. Ing. h.c. F. Porsche AG P911 | €47.06 | €24.72 | −47% | vs PIA |
| Tesla, Inc TSLA | $358.22 | $40.00 | −89% | vs PIA |
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