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Shenyang Cuihua Gold and Silver Jewelry Co (002731) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 1.1B CNY

Price¥4.35
Fair Value¥6.74
Upside+54.9%
Quality90/100
Evidence: Medium Range ¥5.94 – ¥10.48

Fair value as of: Jun 25, 2026

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Analysis

Shenyang Cuihua Gold and Silver Jewelry Co (002731) currently trades at ¥4.35, while our model-based Fair Value estimate is ¥6.74 — implying the stock looks roughly 54.9% undervalued today. We read business quality at 90/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.

About the company

Shenyang Cuihua Gold and Silver Jewelry Co., Ltd. engages in the production, processing, wholesale, retail of gold and silver jewelry products in China. The company also offers handicrafts, electrical products, stone steel jade pieces, clocks, stainless steel products, textiles, silk products, and luggage and leather products; purchases and exchanges old jewelry; imports and exports various commodities and technologies; and provides house leasing and enterprise management services. In addition, it is involved in the gold trading agency activities. The company was formerly known as Shenyang Cuihua Gold and Silver Jewelry Products Industry Co., Ltd. and changed its name to Shenyang Cuihua Gold and Silver Jewelry Co., Ltd. in July 2008. Shenyang Cuihua Gold and Silver Jewelry Co., Ltd. was founded in 1895 and is based in Shenyang, China.

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Frequently asked questions

Is Shenyang Cuihua Gold and Silver Jewelry Co (002731) undervalued?
As of Jun 25, 2026, our model estimates a fair value of ¥6.74 versus a price of ¥4.35 — about +55% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 002731?
Our 21-model fair value for Shenyang Cuihua Gold and Silver Jewelry Co is ¥6.74 (as of Jun 25, 2026), built from audited fundamentals. The current price is ¥4.35.
What is the quality score of 002731?
Shenyang Cuihua Gold and Silver Jewelry Co has a Quality Score of 90/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.