Shenyang Cuihua Gold and Silver Jewelry Co (002731) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 1.1B CNY
Fair value as of: Aug 13, 2026
From 16 valuation models · updated today
Fair value updated Aug 13, 2026, revised from ¥6.74 to ¥2.42 (−64.1%) since Jul 22, 2026. Share price −41.3% over the past month.
Below-average quality, screening 44% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (42/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (¥2.15). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range ¥1.62 – ¥24.26 · fair‑value band ¥2.15 – ¥3.45 · the ¥1.68 price screens below the ¥2.42 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Shenyang Cuihua Gold and Silver Jewelry Co (002731) currently trades at ¥1.68, while our model-based Fair Value estimate is ¥2.42, implying the stock looks roughly 44.1% undervalued today. The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Shenyang Cuihua Gold and Silver Jewelry Co generated revenue of 4.5B CNY at a net margin of 6.1%. Revenue declined 7.4% year over year. It earns a return on equity of 14.9%. Net debt stands at 1.3B CNY. Fundamentals as of Aug 13, 2026
Our scenario range runs from ¥2.15 (bear case) to ¥3.45 (bull case); at ¥1.68, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at -6% fair-value upside, at 44%, 002731 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 16 models by family
Widest divergence: Growth Earnings (¥5.86) versus Asset-Based (¥1.73). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 39 · Market factors (momentum, volatility) 15
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Shenyang Cuihua Gold and Silver Jewelry Co., Ltd. engages in the production, processing, wholesale, retail of gold and silver jewelry products in China.
Full company description
Shenyang Cuihua Gold and Silver Jewelry Co., Ltd. engages in the production, processing, wholesale, retail of gold and silver jewelry products in China. The company also offers handicrafts, electrical products, stone steel jade pieces, clocks, stainless steel products, textiles, silk products, and luggage and leather products; purchases and exchanges old jewelry; imports and exports various commodities and technologies; and provides house leasing and enterprise management services. In addition, it is involved in the gold trading agency activities. The company was formerly known as Shenyang Cuihua Gold and Silver Jewelry Products Industry Co., Ltd. and changed its name to Shenyang Cuihua Gold and Silver Jewelry Co., Ltd. in July 2008. Shenyang Cuihua Gold and Silver Jewelry Co., Ltd. was founded in 1895 and is based in Shenyang, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2020 – FY2024 · reported fiscal years
Shenyang Cuihua Gold and Silver Jewelry Co reported revenue of ¥4.4B in FY2024 versus ¥2.1B in FY2020, a compound +20.4%/yr. Reported net income was ¥217M in FY2024, compounding +65.6%/yr from FY2020.
of which total revenue +3.2 pp · buybacks/dilution −1.9 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
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Peer Group
Luxury Goods · 136 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Luxury Goods median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Compagnie Financière Richemont SA CFR | CHF 193.70 | CHF 119.08 | -39% |
| Christian Dior SE DIO | €423.60 | €1,095 | +159% |
| Kering SA KER | €270.60 | €56.23 | -79% |
| Tapestry, Inc TPR | $153.74 | $19.95 | -87% |
| Chow Tai Fook Jewellery Group 1929 | HK$12.31 | HK$11.51 | -6% |
| The Swatch Group UHRN | CHF 37.90 | CHF 21.48 | -43% |
| Prada S.p.A 1913 | HK$42.22 | HK$64.07 | +52% |
| Pandora A/S PNDORA | kr 771.40 | kr 1,424 | +85% |
| Laopu Gold Co 6181 | HK$359.20 | HK$544.05 | +51% |
| Kalyan Jewellers India Limited KALYANKJIL | ₹596.70 | ₹238.57 | -60% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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