0738 (0738) Fair Value & Analysis
Consumer Cyclical · Market cap HK$184M
Fair value as of: Jul 2, 2026
From 3 valuation models · updated today
Share price −8.6% over the past month.
Price vs Fair Value (12 months)
12‑month range HK$0.2180 – HK$0.3750 · fair‑value band HK$0.3000 – HK$0.5600 · the HK$0.2650 price screens below the HK$0.4500 fair value. As of Jul 2, 2026.
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0738 (0738) currently trades at HK$0.2650, while our model-based Fair Value estimate is HK$0.4500 — implying the stock looks roughly 69.8% undervalued today. We read business quality at 58/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.
Over the trailing twelve months, 0738 generated revenue of HK$178M at a net margin of -32.8%. Revenue declined 42.8% year over year. It earns a return on equity of -13.2%. The balance sheet holds a net cash position of HK$271M. Fundamentals as of Jul 2, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
0738 reported revenue of HK$171M in FY2026 versus HK$569M in FY2022, a compound −25.9%/yr. Reported net income was −HK$56.2M in FY2026.
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Similar stocks
6 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| NIKE, Inc NKE | €39.88 | €32.06 | -20% |
| adidas AG ADDYY | $99.68 | $63.37 | -36% |
| ASICS Corporation ASCCY | $26.56 | $19.43 | -27% |
| Deckers Outdoor Corporation DECK | $105.57 | $172.88 | +64% |
| On Holding ONON | $38.32 | $21.64 | -44% |
| Zhejiang China Commodities City Group 600415 | ¥10.63 | ¥18.58 | +75% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.