Misto Holdings (081660) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 2.4T KRW
Fair value as of: Jul 22, 2026
From 24 valuation models · updated 19 days ago
Share price −2.6% over the past month.
A solid business, screening 101% undervalued on our models.
What matters now
- The price is below even our cautious bear case (65,604 KRW). The market is more pessimistic than our downside scenario.
- Solid quality (64/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range 23,118 KRW – 52,864 KRW · fair‑value band 65,604 KRW – 117,164 KRW · the 46,600 KRW price screens below the 93,731 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.
Analysis
Misto Holdings (081660) currently trades at 46,600 KRW, while our model-based Fair Value estimate is 93,731 KRW, implying the stock looks roughly 101.1% undervalued today. The Quality Score stands at 64/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Misto Holdings generated revenue of 4.5T KRW at a net margin of 5.1%. Revenue grew 4.2% year over year. It earns a return on equity of 12.6%. Net debt stands at 1.0T KRW. Fundamentals as of Jul 22, 2026
Our scenario range runs from 65,604 KRW (bear case) to 117,164 KRW (bull case); at 46,600 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 14% below its 52-week high and 50% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at 101%, 081660 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (117,968 KRW) versus Asset-Based (24,589 KRW). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 62 · Market factors (momentum, volatility) 62
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Misto Holdings Corp., together with its subsidiaries, engages in the sale of textile products, clothing, footwear, leather products, watches, cosmetics, golf equipment, and other products under the FILA brand name in Korea and internationally.
Full company description
Misto Holdings Corp., together with its subsidiaries, engages in the sale of textile products, clothing, footwear, leather products, watches, cosmetics, golf equipment, and other products under the FILA brand name in Korea and internationally. The company manufactures and sells golf products, including golf balls, clubs, and gears under the Titleist brand; and licenses FILA branded products. It also exports its products. Misto Holdings Corp. was formerly known as FILA Holdings Corporation and changed its name to Misto Holdings Corp. in April 2025. Misto Holdings Corp. was founded in 1991 and is based in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Misto Holdings reported revenue of 4.5T KRW in FY2025 versus 3.8T KRW in FY2021, a compound +4.2%/yr. Reported net income was 224B KRW in FY2025, compounding −1.2%/yr from FY2021.
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Peer Group
Leisure · 192 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 42/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$74.15 | HK$119.29 | +61% |
| Pop Mart International Group 9992 | HK$160.20 | HK$227.30 | +42% |
| Amer Sports, Inc AS | $36.44 | $16.16 | -56% |
| Hasbro, Inc HAS | $81.55 | $83.38 | +2% |
| Life Time Group LTH | $42.15 | $16.15 | -62% |
| Acushnet Holdings GOLF | $114.78 | $37.79 | -67% |
| Li Ning Company 2331 | HK$14.80 | HK$29.26 | +98% |
| Benefit Systems S.A BFT | 5,255 PLN | 3,714 PLN | -29% |
| Ninebot Limited 689009 | ¥37.82 | ¥39.17 | +4% |
| Asmodee Group ASMDEEB | kr 145.70 | kr 41.90 | -71% |
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Price, fair value, quality and upside side by side.
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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