Playmates Toys Ltd (0869) fair value: what the stock is really worth
As of Nov 13, 2026: fair value (intrinsic value) of Playmates Toys Ltd stock HK$0.89, price HK$0.46, upside +93.5%, quality 50 out of 100. Rating: strongly undervalued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 14, 2026.
How to read this chart
60‑month range HK$0.3215 – HK$0.7111 · fair‑value band HK$0.8700 – HK$0.9100 · the HK$0.4600 price screens below the HK$0.8900 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 14, 2026.
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Playmates Toys Limited, an investment holding company, engages in the design, development, marketing, and distribution of toys and family entertainment activity products.
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The company offers its products under the Animal Rescue, Mighty Morphin Power Rangers, Teenage Mutant Ninja Turtles, Mutant Mayhem, Tales Of The Teenage Mutant Ninja Turtles, Classic Teenage Mutant Ninja Turtles, Monsterverse, Miraculous Ladybug, and Winx Club brands.
It has operations in Hong Kong, the United States, Europe, North America, Latin America and the Asia Pacific, including Australia, and internationally. The company was founded in 1966 and is based in Tsim Sha Tsui, Hong Kong. Playmates Toys Limited operates as a subsidiary of PIL Toys Limited.
Stock analysis
Playmates Toys Ltd (0869) currently trades at HK$0.4600, while our model-based Fair Value estimate is HK$0.8900, implying the stock looks roughly 48% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of HK$0.9700 per share, and 7 of the 7 models we run sit above the HK$0.4600 price.
Bear case: the DCF Models group reads lowest at HK$0.8900, and 0 of the 7 models stay below the price. Data coverage for this calculation is low.
Scenario range: HK$0.8700 (bear) to HK$0.9100 (bull), the price of HK$0.4600 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Playmates Toys Ltd reported revenue of HK$512M in FY2025 versus HK$625M in FY2021, a compound −4.9%/yr. Reported net income was −HK$15.4M in FY2025.
Key figures
Market cap HK$538M (≈ $68.6M) Micro · P/S ratio 1.00 · Dividend yield 2.2% · Net margin −1.4% · Return on equity −0.7% · Return on assets (EBIT) 4.4% (5-year average) · Operating margin −6.0% · Revenue (TTM) HK$513M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 15 out of 100 (low confidence).
What moves the price
The share trades about 15% below its 52-week high and 16% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 94%, 0869 screens cheaper than that median.
Fair Value models
BearHK$0.8700Fair Value HK$0.8900BullHK$0.9100
Price HK$0.4600 · Upside +93.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.44/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−45.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.1%
Start year 2020 (pandemic). Over 10 years: −10.5% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.3%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−11.3% (2020) → −9.6% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
less than -40 %
The company could shrink this much every year for the next five years and today's price would still be justified.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 184 stocks
Beats the industry median on 5/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score50 · Below median
Fair Value upside+93.5% · Top 25%
Profitability
Return on assets−1.2% · Below median
Net margin (12 months)−1.4% · Below median
Operating margin (12 months)−6.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)0.3% · Below median
Dividend yield (12 months)2.2% · Below median
Balance sheet
Debt / equity0.07× · Below median
Valuation Multiplesvs Leisure median · lower = cheaper
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Is Playmates Toys Ltd (0869) overvalued or undervalued?
As of Nov 14, 2026, our model estimates a fair value of HK$0.8900 versus a price of HK$0.4600, about +94% upside (undervalued).
What is the fair value of 0869?
Our model-based fair value for Playmates Toys Ltd is HK$0.8900 (as of Nov 14, 2026), built from audited fundamentals. The current price: HK$0.4600.
What is the quality score of 0869?
Playmates Toys Ltd has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Playmates Toys Ltd (0869)?
Our model-based price target is the fair value of HK$0.8900 (as of Nov 14, 2026) from 7 valuation models. Cautious scenario HK$0.8700, optimistic scenario HK$0.9100. It is a calculation from audited fundamentals, not an analyst target.
What is the Playmates Toys Ltd stock forecast for 2026?
Our models put fair value at HK$0.8900, about +94% upside versus a price of HK$0.4600 (undervalued). Cautious scenario HK$0.8700, optimistic scenario HK$0.9100. The calculation is refreshed regularly with new filings.
What is the revenue of Playmates Toys Ltd (0869)?
Playmates Toys Ltd reported trailing-twelve-month revenue of about HK$513M (latest available figure, as of Nov 14, 2026).
Does Playmates Toys Ltd pay a dividend?
Playmates Toys Ltd currently shows a dividend yield of 2.17% relative to its recent price (as of Nov 14, 2026).
How much is the dividend of Playmates Toys Ltd (0869) and when is the ex-dividend date?
Playmates Toys Ltd pays a dividend of HK$0.01 per share a year, a dividend yield of 2.2%. The last ex-dividend date was Aug 28, 2025. Free cash flow covers the dividend 0.88 times. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What growth is priced into Playmates Toys Ltd (0869)?
Today's price is already fair in a discounted-cash-flow model if free cash flow at Playmates Toys Ltd shrinks by more than 40 % per year for five years (discount rate 13.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew 12.1 % per year. As of Nov 14, 2026.
What discount rate (WACC) does the fair value of 0869 use?
Our models discount Playmates Toys Ltd at 13.3 %: a base by market capitalisation (micro), country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Playmates Toys Ltd that is less than minus 40 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (13.3 %) and the same formula as our fair value.
How much growth has Playmates Toys Ltd (0869) delivered so far?
Over the past 5 years revenue at Playmates Toys Ltd grew 12.1 % a year. The price currently implies free-cash-flow growth of less than minus 40 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Playmates Toys Ltd (0869) growing?
The median revenue growth in the sector is +4.5 % a year. That is the yardstick for the growth priced into Playmates Toys Ltd (less than minus 40 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Playmates Toys Ltd (0869)?
The free-cash-flow yield on the price is 1.83 %: that much free cash flow Playmates Toys Ltd produces per unit of market value. When it exceeds the discount rate of our models (13.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Playmates Toys Ltd (0869)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Playmates Toys Ltd it is HK$0.8900 per share (as of Nov 14, 2026), against a price of HK$0.4600. It is the blended result of 7 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Playmates Toys Ltd stock overvalued or undervalued in 2026?
As of Nov 14, 2026, 0869 trades below its calculated fair value: price HK$0.4600, fair value HK$0.8900, a gap of about +94% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0869?
No. The price is what the market pays today (HK$0.4600); the fair value is what the company's own numbers justify (HK$0.8900). For Playmates Toys Ltd the two are HK$0.4300 per share apart. That gap is exactly why we show both numbers side by side.
How much is Playmates Toys Ltd worth?
The market values Playmates Toys Ltd at about HK$538M (market capitalisation, as of Nov 14, 2026). Per share that is HK$0.4600; our models calculate a fair value of HK$0.8900 per share.
What do the bullish and bearish scenarios say about 0869?
Our models span a range for Playmates Toys Ltd: cautious scenario HK$0.8700, base HK$0.8900, optimistic HK$0.9100 per share (as of Nov 14, 2026, price HK$0.4600). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 0869?
The PEG ratio of Playmates Toys Ltd is 0.35 (P/E divided by earnings growth, as of Nov 14, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Playmates Toys Ltd (0869)?
Balance-sheet figures for Playmates Toys Ltd (as of Nov 14, 2026): return on equity −0.7%, debt of 0.07 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is 0869 from its 52-week high?
Playmates Toys Ltd trades at HK$0.4600, about 15% below its 52-week high of HK$0.5400 and 16% above the low of HK$0.3950 (as of Nov 13, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.8900 is for.
Which stocks are comparable to Playmates Toys Ltd?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Playmates Toys Ltd stock attractive at the current price?
The data as of Nov 14, 2026: price HK$0.4600, calculated fair value HK$0.8900 (+94%), Quality Score 50/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0869 calculated?
We run Playmates Toys Ltd through 7 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of HK$0.8900 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1% above its aggregate fair value. Playmates Toys Ltd currently trades 48% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Playmates Toys Ltd (0869)?
The closing price on Nov 13, 2026 was HK$0.4600. Our model-based fair value is HK$0.8900, about +94% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Playmates Toys Ltd right now?
The price is below even our cautious bear case (HK$0.8700). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (50/100) at a price below fair value, the discount is the argument here, not the business quality. The models converge in a tight band (HK$0.8700 to HK$0.9100), unusually little disagreement for a valuation.
Where does the earnings growth of Playmates Toys Ltd (0869) come from?
Earnings per share at Playmates Toys Ltd fell 5.4 % a year from 2014 to 2025. Broken into its drivers: revenue per share −4.6 %, EBIT margin −6.3 %, tax rate +1.2 %, residual (interest, one-offs) +4.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Playmates Toys Ltd
How large is the market capitalisation of Playmates Toys Ltd (0869)?
The market capitalisation of Playmates Toys Ltd is HK$538M (≈ $68.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Playmates Toys Ltd (0869)?
The price-to-sales ratio of Playmates Toys Ltd is 1.00 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Playmates Toys Ltd (0869)?
The dividend yield of Playmates Toys Ltd is 2.2%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Playmates Toys Ltd (0869)?
The net margin of Playmates Toys Ltd is −1.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Playmates Toys Ltd (0869)?
The return on equity (ROE) of Playmates Toys Ltd is −0.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Playmates Toys Ltd (0869)?
On an EBIT basis the return on assets of Playmates Toys Ltd is 4.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Playmates Toys Ltd (0869)?
The operating margin of Playmates Toys Ltd is −6.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Playmates Toys Ltd (0869)?
Revenue at Playmates Toys Ltd is growing 0.3% versus a year earlier (3y avg +0.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Playmates Toys Ltd (0869)?
Earnings per share at Playmates Toys Ltd are down 74.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Playmates Toys Ltd (0869) hold?
Playmates Toys Ltd holds more cash than debt, HK$953M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 14, 2026