Lotte Rental Co Ltd (089860) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Lotte Rental Co Ltd stock KRW 61,828, price KRW 58,400, upside +5.9%, quality 42 out of 100. Rating: fairly valued. Calculated from audited financials with 16 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range 22,504 KRW – 58,400 KRW · fair‑value band 43,280 KRW – 80,377 KRW · the 58,400 KRW price screens below the 61,828 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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LOTTE rental co.,ltd. provides rental services in South Korea, Thailand, and Vietnam. It rents various household items, cars, office machines, and equipment. The company was formerly known as KT Rental Co., Ltd. and changed its name to LOTTE rental co.,ltd. on June 24, 2015.
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LOTTE rental co.,ltd. was founded in 1986 and is headquartered in Anyang-si, South Korea.
Stock analysis
Lotte Rental Co Ltd (089860) currently trades at 58,400 KRW, while our model-based Fair Value estimate is 61,828 KRW, so the stock looks roughly fairly valued today (gap 5.5%).
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Valuation
Bull case: the DCF Models group reads highest at a median of 217,477 KRW per share, and 7 of the 15 models we run sit above the 58,400 KRW price.
Bear case: the Dividend Discount group reads lowest at 16,614 KRW, and 8 of the 15 models stay below the price. Data coverage for this calculation is high.
Scenario range: 43,280 KRW (bear) to 80,377 KRW (bull), the price of 58,400 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 42/100 (below-average quality), in the Industrials sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Lotte Rental Co Ltd reported revenue of 2.9T KRW in FY2025 versus 2.4T KRW in FY2021, a compound +4.8%/yr. Reported net income was 128B KRW in FY2025, compounding +1.8%/yr from FY2021.
Key figures
Market cap 2.1T KRW (≈ $1.6B) Small · P/E ratio 17.9 · P/S ratio 0.71 · EPS (TTM) 3,262 KRW · Dividend yield 2.1% · Net margin 4.0% · Return on equity 7.6% · Return on assets (EBIT) 4.3% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 40 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 114% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −15% fair-value upside, at 6%, 089860 screens cheaper than that median.
Fair Value models
Bear43,280 KRWFair Value 61,828 KRWBull80,377 KRW
Price 58,400 KRW · Upside +5.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (1,768 KRW per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.38/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+4.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.3%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.6%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+25.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+22.9%
Dividend (yield on the price)2.1%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 11%
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Rental & Leasing Services · 85 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Lotte Rental Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/089860
Frequently asked questions
Is Lotte Rental Co Ltd (089860) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of 61,828 KRW versus a price of 58,400 KRW, about +6% upside (fairly valued).
What is the fair value of 089860?
Our model-based fair value for Lotte Rental Co Ltd is 61,828 KRW (as of Nov 9, 2026), built from audited fundamentals. The current price: 58,400 KRW.
What is the quality score of 089860?
Lotte Rental Co Ltd has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Lotte Rental Co Ltd (089860)?
Our model-based price target is the fair value of 61,828 KRW (as of Nov 9, 2026) from 16 valuation models. Cautious scenario 43,280 KRW, optimistic scenario 80,377 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Lotte Rental Co Ltd stock forecast for 2026?
Our models put fair value at 61,828 KRW, about +6% upside versus a price of 58,400 KRW (fairly valued). Cautious scenario 43,280 KRW, optimistic scenario 80,377 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Lotte Rental Co Ltd (089860)?
Lotte Rental Co Ltd reported trailing-twelve-month revenue of about 3.0T KRW (latest available figure, as of Nov 9, 2026).
Does Lotte Rental Co Ltd pay a dividend?
Lotte Rental Co Ltd currently shows a dividend yield of 2.05% relative to its recent price (as of Nov 9, 2026).
How much is the dividend of Lotte Rental Co Ltd (089860) and when is the ex-dividend date?
Lotte Rental Co Ltd pays a dividend of 1,200 KRW per share a year, a dividend yield of 2.1%. The last ex-dividend date was Mar 30, 2026. The payout ratio is 36.8% of earnings. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What is the intrinsic value of Lotte Rental Co Ltd (089860)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Lotte Rental Co Ltd it is 61,828 KRW per share (as of Nov 9, 2026), against a price of 58,400 KRW. It is the blended result of 16 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Lotte Rental Co Ltd stock overvalued or undervalued in 2026?
As of Nov 9, 2026, 089860 trades below its calculated fair value: price 58,400 KRW, fair value 61,828 KRW, a gap of about +6% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 089860?
No. The price is what the market pays today (58,400 KRW); the fair value is what the company's own numbers justify (61,828 KRW). For Lotte Rental Co Ltd the two are 3,428 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Lotte Rental Co Ltd worth?
The market values Lotte Rental Co Ltd at about 2.1T KRW (market capitalisation, as of Nov 9, 2026). Per share that is 58,400 KRW; our models calculate a fair value of 61,828 KRW per share.
What do the bullish and bearish scenarios say about 089860?
Our models span a range for Lotte Rental Co Ltd: cautious scenario 43,280 KRW, base 61,828 KRW, optimistic 80,377 KRW per share (as of Nov 9, 2026, price 58,400 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 089860?
Lotte Rental Co Ltd trades at a price-to-earnings ratio of 17.9 (as of Nov 9, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 61,828 KRW is built from several models across several years. Other multiples: P/B 1.4, P/S 0.7, EV/EBITDA 2.9.
How solid is the balance sheet of Lotte Rental Co Ltd (089860)?
Balance-sheet figures for Lotte Rental Co Ltd (as of Nov 9, 2026): return on equity 7.6%, debt of 1.45 per unit of equity. They feed the Quality Score of 42/100, which measures business quality independently of the share price.
How far is 089860 from its 52-week high?
Lotte Rental Co Ltd trades at 58,400 KRW, at its 52-week high of 58,400 KRW and 114% above the low of 27,300 KRW (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 61,828 KRW is for.
Which stocks are comparable to Lotte Rental Co Ltd?
From the same area (Industrials) we also value United Rentals, Inc, Sunbelt Rentals Holdings, AerCap Holdings, U-Haul Holding, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Lotte Rental Co Ltd stock attractive at the current price?
The data as of Nov 9, 2026: price 58,400 KRW, calculated fair value 61,828 KRW (+6%), Quality Score 42/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 089860 calculated?
We run Lotte Rental Co Ltd through 16 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 61,828 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Lotte Rental Co Ltd currently trades 6% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Lotte Rental Co Ltd (089860)?
The closing price on Nov 6, 2026 was 58,400 KRW. Our model-based fair value is 61,828 KRW, about +6% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Lotte Rental Co Ltd right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (43,280 KRW to 80,377 KRW) leaves room in how you read the outcome.
Key figures of Lotte Rental Co Ltd
How large is the market capitalisation of Lotte Rental Co Ltd (089860)?
The market capitalisation of Lotte Rental Co Ltd is 2.1T KRW (≈ $1.6B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Lotte Rental Co Ltd (089860)?
The price-to-sales ratio of Lotte Rental Co Ltd is 0.71 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Lotte Rental Co Ltd (089860)?
Earnings per share at Lotte Rental Co Ltd are 3,262 KRW (price ÷ EPS = P/E 17.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Lotte Rental Co Ltd (089860)?
The dividend yield of Lotte Rental Co Ltd is 2.1% (payout 36.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Lotte Rental Co Ltd (089860)?
The net margin of Lotte Rental Co Ltd is 4.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Lotte Rental Co Ltd (089860)?
The return on equity (ROE) of Lotte Rental Co Ltd is 7.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Lotte Rental Co Ltd (089860)?
On an EBIT basis the return on assets of Lotte Rental Co Ltd is 4.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Lotte Rental Co Ltd (089860)?
The operating margin of Lotte Rental Co Ltd is 11.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Lotte Rental Co Ltd (089860)?
Revenue at Lotte Rental Co Ltd is growing +2.3% versus a year earlier (3y avg +2.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Lotte Rental Co Ltd (089860)?
Earnings per share at Lotte Rental Co Ltd are growing −35.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Lotte Rental Co Ltd (089860) generate?
The free cash flow of Lotte Rental Co Ltd is −534B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Lotte Rental Co Ltd (089860) carry?
The net debt of Lotte Rental Co Ltd is 4.2T KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 9, 2026