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LOTTE rental co.,ltd. (089860) Fair Value & Analysis

Industrials · KR · Market cap 1.1T KRW

Price27,650 KRW
Fair Value60,259 KRW
Upside+117.9%
Quality95/100
Evidence: Medium Range 55,829 KRW – 75,324 KRW

Analysis

LOTTE rental co.,ltd. (089860) currently trades at 27,650 KRW, while our model-based Fair Value estimate is 60,259 KRW — implying the stock looks roughly 117.9% undervalued today. We read business quality at 95/100 (high quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.

About the company

LOTTE rental co.,ltd. provides rental services in South Korea, Thailand, and Vietnam. It rents various household items, cars, office machines, and equipment. The company was formerly known as KT Rental Co., Ltd. and changed its name to LOTTE rental co.,ltd. on June 24, 2015. LOTTE rental co.,ltd. was founded in 1986 and is headquartered in Anyang-si, South Korea.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.