Lotte Rental Co Ltd (089860) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Lotte Rental Co Ltd KRW 59,745, price KRW 49,650, upside +20.3%, quality 44 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 22,504 KRW – 51,400 KRW · fair‑value band 55,352 KRW – 74,681 KRW · the 49,650 KRW price screens below the 59,745 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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LOTTE rental co.,ltd. provides rental services in South Korea, Thailand, and Vietnam. It rents various household items, cars, office machines, and equipment. The company was formerly known as KT Rental Co., Ltd. and changed its name to LOTTE rental co.,ltd. on June 24, 2015. LOTTE rental co.,ltd.
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LOTTE rental co.,ltd. provides rental services in South Korea, Thailand, and Vietnam. It rents various household items, cars, office machines, and equipment. The company was formerly known as KT Rental Co., Ltd. and changed its name to LOTTE rental co.,ltd. on June 24, 2015. LOTTE rental co.,ltd. was founded in 1986 and is headquartered in Anyang-si, South Korea.
Stock analysis
Lotte Rental Co Ltd (089860) currently trades at 49,650 KRW, while our model-based Fair Value estimate is 59,745 KRW, implying the stock looks roughly 16.9% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 400,140 KRW per share, and 9 of the 14 models we run sit above the 49,650 KRW price.
Bear case: the Economic Profit group reads lowest at 10,473 KRW, and 5 of the 14 models stay below the price. Evidence for this calculation is medium.
Scenario range: 55,352 KRW (bear) to 74,681 KRW (bull), the price of 49,650 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 44/100 (below-average quality), in the Industrials sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Lotte Rental Co Ltd reported revenue of 2.9T KRW in FY2025 versus 2.4T KRW in FY2021, a compound +4.8%/yr. Reported net income was 128B KRW in FY2025, compounding +1.8%/yr from FY2021.
Key figures
Market cap 1.8T KRW (≈ $1.3B) · P/S ratio 0.45 · Dividend yield 2.4% · Net margin 4.4% · Return on equity 8.5% · Return on assets (EBIT) 4.3% · Operating margin 11.4% · Revenue (TTM) 3.0T KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 3% below its 52-week high and 82% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −13% fair-value upside, at 20%, 089860 screens cheaper than that median.
Fair Value models
Bear 55,352 KRWFair Value 59,745 KRWBull 74,681 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.38/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+4.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.3%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.6%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+25.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+22.9%
Dividend (yield on the price)2.4%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 11%
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Rental & Leasing Services · 93 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Lotte Rental Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/089860
Frequently asked questions
Is Lotte Rental Co Ltd (089860) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 59,745 KRW versus a price of 49,650 KRW, about +20% upside (undervalued).
What is the fair value of 089860?
Our model-based fair value for Lotte Rental Co Ltd is 59,745 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 49,650 KRW.
What is the quality score of 089860?
Lotte Rental Co Ltd has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Lotte Rental Co Ltd (089860)?
Our model-based price target is the fair value of 59,745 KRW (as of Sep 24, 2026) from 14 valuation models. Cautious scenario 55,352 KRW, optimistic scenario 74,681 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Lotte Rental Co Ltd stock forecast for 2026?
Our models put fair value at 59,745 KRW, about +20% upside versus a price of 49,650 KRW (undervalued). Cautious scenario 55,352 KRW, optimistic scenario 74,681 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Lotte Rental Co Ltd (089860)?
Lotte Rental Co Ltd reported trailing-twelve-month revenue of about 3.0T KRW (latest available figure, as of Sep 24, 2026).
Does Lotte Rental Co Ltd pay a dividend?
Lotte Rental Co Ltd currently shows a dividend yield of about 2.42% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of Lotte Rental Co Ltd (089860)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Lotte Rental Co Ltd it is 59,745 KRW per share (as of Sep 24, 2026), against a price of 49,650 KRW. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is Lotte Rental Co Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 089860 trades below its calculated fair value: price 49,650 KRW, fair value 59,745 KRW, a gap of about +20% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 089860?
No. The price is what the market pays today (49,650 KRW); the fair value is what the company's own numbers justify (59,745 KRW). For Lotte Rental Co Ltd the two are 10,095 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Lotte Rental Co Ltd worth?
The market values Lotte Rental Co Ltd at about 1.8T KRW (market capitalisation, as of Sep 24, 2026). Per share that is 49,650 KRW; our models calculate a fair value of 59,745 KRW per share.
What do the bullish and bearish scenarios say about 089860?
Our models span a range for Lotte Rental Co Ltd: cautious scenario 55,352 KRW, base 59,745 KRW, optimistic 74,681 KRW per share (as of Sep 24, 2026, price 49,650 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Lotte Rental Co Ltd (089860)?
Balance-sheet figures for Lotte Rental Co Ltd (as of Sep 24, 2026): return on equity 8.5%, debt of 1.45 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is 089860 from its 52-week high?
Lotte Rental Co Ltd trades at 49,650 KRW, about 3% below its 52-week high of 51,400 KRW and 82% above the low of 27,300 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 59,745 KRW is for.
Which stocks are comparable to Lotte Rental Co Ltd?
From the same area (Industrials) we also value United Rentals, Inc, Sunbelt Rentals Holdings, AerCap Holdings, U-Haul Holding, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Lotte Rental Co Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 49,650 KRW, calculated fair value 59,745 KRW (+20%), Quality Score 44/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 089860 calculated?
We run Lotte Rental Co Ltd through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 59,745 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Lotte Rental Co Ltd currently trades 20 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Lotte Rental Co Ltd (089860)?
The closing price on Sep 23, 2026 was 49,650 KRW. Our model-based fair value is 59,745 KRW, about +20% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Lotte Rental Co Ltd right now?
The price is below even our cautious bear case (55,352 KRW). The market is more pessimistic than our downside scenario. The price sits below our cautious bear case: the market assumes less than even our pessimistic scenario. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of Lotte Rental Co Ltd
How large is the market capitalisation of Lotte Rental Co Ltd (089860)?
The market capitalisation of Lotte Rental Co Ltd is 1.8T KRW (≈ $1.3B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Lotte Rental Co Ltd (089860)?
The price-to-sales ratio of Lotte Rental Co Ltd is 0.45 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Lotte Rental Co Ltd (089860)?
The dividend yield of Lotte Rental Co Ltd is 2.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Lotte Rental Co Ltd (089860)?
The net margin of Lotte Rental Co Ltd is 4.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Lotte Rental Co Ltd (089860)?
The return on equity (ROE) of Lotte Rental Co Ltd is 8.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Lotte Rental Co Ltd (089860)?
On an EBIT basis the return on assets of Lotte Rental Co Ltd is 4.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Lotte Rental Co Ltd (089860)?
The operating margin of Lotte Rental Co Ltd is 11.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Lotte Rental Co Ltd (089860)?
Revenue at Lotte Rental Co Ltd is growing +6.6% versus a year earlier (3y avg +2.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Lotte Rental Co Ltd (089860)?
Earnings per share at Lotte Rental Co Ltd are growing +4.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Lotte Rental Co Ltd (089860) generate?
The free cash flow of Lotte Rental Co Ltd is −534B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Lotte Rental Co Ltd (089860) carry?
The net debt of Lotte Rental Co Ltd is 4.2T KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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