LOTTE rental co.,ltd. (089860) Fair Value & Analysis
Industrials · KR · Market cap 1.3T KRW
Fair value as of: Jul 22, 2026
From 14 valuation models · updated 19 days ago
Share price +25.7% over the past month.
Below-average quality, screening 48% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (55,352 KRW). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range 22,504 KRW – 46,389 KRW · fair‑value band 55,352 KRW – 74,681 KRW · the 40,400 KRW price screens below the 59,745 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.
Analysis
LOTTE rental co.,ltd. (089860) currently trades at 40,400 KRW, while our model-based Fair Value estimate is 59,745 KRW, implying the stock looks roughly 47.9% undervalued today. The Quality Score stands at 44/100 (below-average quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, LOTTE rental co.,ltd. generated revenue of 3.0T KRW at a net margin of 4.4%. Revenue grew 6.6% year over year. It earns a return on equity of 8.5%. Net debt stands at 4.2T KRW. Fundamentals as of Jul 22, 2026
Our scenario range runs from 55,352 KRW (bear case) to 74,681 KRW (bull case); at 40,400 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 48% above its 52-week low, currently above its 200-day average. For context, the median of 10 Industrials peers we cover trades at -21% fair-value upside, at 48%, 089860 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 14 models by family
Widest divergence: DCF Models (515,749 KRW) versus Asset-Based (28,894 KRW). Highest evidence: Residual Income (76).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 37 · Market factors (momentum, volatility) 69
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
LOTTE rental co.,ltd. provides rental services in South Korea, Thailand, and Vietnam. It rents various household items, cars, office machines, and equipment. The company was formerly known as KT Rental Co., Ltd. and changed its name to LOTTE rental co.,ltd. on June 24, 2015. LOTTE rental co.,ltd.
Full company description
LOTTE rental co.,ltd. provides rental services in South Korea, Thailand, and Vietnam. It rents various household items, cars, office machines, and equipment. The company was formerly known as KT Rental Co., Ltd. and changed its name to LOTTE rental co.,ltd. on June 24, 2015. LOTTE rental co.,ltd. was founded in 1986 and is headquartered in Anyang-si, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
LOTTE rental co.,ltd. reported revenue of 2.9T KRW in FY2025 versus 2.4T KRW in FY2021, a compound +4.8%/yr. Reported net income was 128B KRW in FY2025, compounding +1.8%/yr from FY2021.
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Peer Group
Rental & Leasing Services · 97 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Rental & Leasing Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Rental & Leasing Services stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| United Rentals, Inc URI | $1,045 | $449.86 | -57% |
| Sunbelt Rentals Holdings SUNB | $73.41 | $65.76 | -10% |
| AerCap Holdings AER | $146.97 | $301.51 | +105% |
| U-Haul Holding UHAL | $67.35 | $7.21 | -89% |
| Ryder System, Inc R | $273.06 | $111.57 | -59% |
| Ayvens AYV | €11.57 | €24.73 | +114% |
| Localiza Rent a Car S.A RENT3 | R$40.35 | R$37.01 | -8% |
| Element Fleet Management Corp EFN | C$29.83 | C$15.06 | -50% |
| BOC Aviation Limited 2588 | HK$77.40 | HK$18.61 | -76% |
| GATX Corporation GATX | $178.48 | $140.90 | -21% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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