Inly Media Co (603598) Fair Value & Analysis
Communication Services · CN · Market cap 4.9B CNY
Fair value as of: Aug 11, 2026
From 25 valuation models · updated today
Fair value updated Aug 11, 2026, revised from ¥1.36 to ¥9.17 (+574.3%) since Jul 12, 2026. Share price +9.0% over the past month.
A solid business, but screening 49% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥11.60). The favourable scenario is already priced in.
- Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 11, 2026.
How to read this chart
60‑month range ¥7.53 – ¥32.40 · fair‑value band ¥6.68 – ¥11.60 · the ¥18.14 price screens above the ¥9.17 fair value. Dashed = 300-day average. As of Aug 11, 2026.
Analysis
Inly Media Co (603598) currently trades at ¥18.14, while our model-based Fair Value estimate is ¥9.17, implying the stock looks roughly 49.5% overvalued today. The Quality Score stands at 50/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Inly Media Co generated revenue of 8.5B CNY at a net margin of 0.2%. Revenue grew 11.7% year over year. It earns a return on equity of 9.6%. Net debt stands at 32.2M CNY. Fundamentals as of Aug 11, 2026
Our scenario range runs from ¥6.68 (bear case) to ¥11.60 (bull case); at ¥18.14, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 47% below its 52-week high and 17% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at -49%, 603598 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: DCF Models (¥2.68) versus Asset-Based (¥0.5300). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 11, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 18
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Inly Media Co., Ltd., together with its subsidiaries, provides digital marketing services in China, Hong Kong, and internationally. The company offers brand, social media, and integrated marketing; e-commerce marketing and operation; and data consulting, as well as communication strategy, media agency, and advertising services.
Full company description
Inly Media Co., Ltd., together with its subsidiaries, provides digital marketing services in China, Hong Kong, and internationally. The company offers brand, social media, and integrated marketing; e-commerce marketing and operation; and data consulting, as well as communication strategy, media agency, and advertising services. It also provides cultural communication; marketing planning; software and information technology services; and investment management. Inly Media Co., Ltd. was incorporated in 2005 and is headquartered in Beijing, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Inly Media Co reported revenue of ¥8.3B in FY2025 versus ¥5.5B in FY2021, a compound +10.8%/yr. Reported net income was ¥17.1M in FY2025.
603598 screens 49% overvalued. Compare with AppLovin Corporation →
Peer Group
Advertising Agencies · 200 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Aug 11, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Mobvista Inc 1860 | HK$11.15 | HK$6.43 | -42% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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