Pou Chen Corporation (9904) Fair Value & Analysis
Consumer Cyclical · TW · Market cap 72.5B TWD
Fair value as of: Jul 21, 2026
From 26 valuation models · updated 19 days ago
Share price −1.6% over the past month.
Below-average quality, screening 191% undervalued on our models.
What matters now
- The price is below even our cautious bear case (48.84 TWD). The market is more pessimistic than our downside scenario.
- Solid quality (48/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.
How to read this chart
60‑month range 22.05 TWD – 39.60 TWD · fair‑value band 48.84 TWD – 87.03 TWD · the 23.90 TWD price screens below the 69.62 TWD fair value. Dashed = 300-day average. As of Jul 21, 2026.
Analysis
Pou Chen Corporation (9904) currently trades at 23.90 TWD, while our model-based Fair Value estimate is 69.62 TWD, implying the stock looks roughly 191.3% undervalued today. The Quality Score stands at 48/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Pou Chen Corporation generated revenue of 247B TWD at a net margin of 5.7%. Revenue declined 5.9% year over year. It earns a return on equity of 8.6%. Net debt stands at 56.7B TWD. Fundamentals as of Jul 21, 2026
Our scenario range runs from 48.84 TWD (bear case) to 87.03 TWD (bull case); at 23.90 TWD, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 30% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 0% fair-value upside, at 191%, 9904 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth Earnings (76.04 TWD) versus Earnings-Based (21.34 TWD). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 47 · Market factors (momentum, volatility) 45
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Pou Chen Corporation designs, manufactures, and sells various shoes in Taiwan and internationally. It offers athletic, casual footwear, outdoor shoes, sports apparel and accessories; operates entertainment and resort; imports and exports shoe related materials; operates of land demarcation; leases and sells real estate, hotel operation; and invests in …
Full company description
Pou Chen Corporation designs, manufactures, and sells various shoes in Taiwan and internationally. It offers athletic, casual footwear, outdoor shoes, sports apparel and accessories; operates entertainment and resort; imports and exports shoe related materials; operates of land demarcation; leases and sells real estate, hotel operation; and invests in footwear, electronic, and peripheral products. The company also engages in retail of sporting goods and brand licensing; personal, property, and casualty insurance agency; and construction businesses. Pou Chen Corporation was founded in 1969 and is headquartered in Taichung, Taiwan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Pou Chen Corporation reported revenue of 251B TWD in FY2025 versus 240B TWD in FY2021, a compound +1.2%/yr. Reported net income was 12.1B TWD in FY2025, compounding −4.4%/yr from FY2021.
Watch 9904: get an alert when its fair value changes →
Peer Group
Footwear & Accessories · 94 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Footwear & Accessories median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| NIKE, Inc NKE | $44.37 | $35.63 | -20% |
| adidas AG 1ADS | €165.00 | €65.71 | -60% |
| Deckers Outdoor Corporation DECK | $106.49 | $125.16 | +18% |
| On Holding ONON | $38.20 | $17.64 | -54% |
| Zhejiang China Commodities City Group 600415 | ¥12.11 | ¥13.03 | +8% |
| Birkenstock Holding BIRK | $44.36 | $44.14 | -0% |
| Crocs, Inc CROX | $138.91 | $203.65 | +47% |
| Huali Industrial Group 300979 | ¥31.10 | ¥54.71 | +76% |
| PUMA SE PUM | €29.31 | €10.57 | -64% |
| Steven Madden, Ltd SHOO | $43.26 | $11.69 | -73% |
Compare Pou Chen Corporation with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is Pou Chen Corporation (9904) overvalued or undervalued?
What is the fair value of 9904?
What is the quality score of 9904?
What is the revenue of Pou Chen Corporation (9904)?
What is the net profit margin of 9904?
Does Pou Chen Corporation pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Pou Chen Corporation and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.