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Amplitude Inc (AMPL) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Amplitude Inc stock $5.56, price $16.70, that is 66.7% below the price, quality 66 out of 100. Rating: strongly overvalued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.

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Technology US

AI Amplitude Inc logo Thin data Nov 5, 2026

Amplitude Inc

AMPL · US
Solid, but very expensive

Our calculation puts a fair price 67% below what the stock costs today.

Quality 66/100
Generates free cash flow
Upbeat coverage
Revenue last quarter +21% vs. a year ago.
Mixed Growth (revenue 5y +27.3 %/yr in USD)
Insiders sold $9.5M (6M)
Fair value $5.56 · Strongly overvalued
Loss-making · -26.6% net margin (TTM)
Trails peers (2/10)
Narrow moat 12/100
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$84.80 $5.61 Fair Value $5.56 Sep 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.

How to read this chart

60‑month range $5.61 – $84.80 · fair‑value band $3.25 – $8.52 · the $16.70 price screens above the $5.56 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.

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Company profile

Amplitude, Inc., together with its subsidiaries, provides an AI analytics platform that helps analyze customer behavior within digital products in the United States and internationally.

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It offers Amplitude Analytics, which provides real-time insights into user behavior; Amplitude Session Replay, a tool that offers a qualitative perspective by reconstructing user journeys; Amplitude Feature Experimentation, which enables product, data, and engineering teams to build experiments; Amplitude Web Experimentation, a solution that reduces the need for engineering support and accelerates testing; Amplitude Activation, which resolves identity conflicts, streamlines data integration, and facilitates organizations to personalize and activate campaigns and experiences; Amplitude Guides and Surveys that helps companies to deploy in-product guides, tours, and surveys using the power of behavioral insights to fuel great results; Amplitude AI Agents, accomplish specific goals, such as increasing checkout conversions or feature adoption; Amplitude MCP, is a server enables teams to analyze product data, experiments, and user behavior using conversational AI; Amplitude AI Visibility gives marketers unprecedented insights into how their brand show up; Amplitude AI Feedback, is a feedback engine that uses proprietary large language models to convert raw user input into actionable insights; and Amplitude Automated Insights, is a replicates standard analysis process, executes chained tool calls, and it searches charts and reports to investigate experiments, campaigns, and product releases.

It also provides customer support related to initial implementation setup, ongoing support services, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model.

It was formerly known as Sonalight, Inc. and changed to Amplitude, Inc. in December 2014. The company was incorporated in 2011 and is based in San Francisco, California.

Stock analysis

Amplitude Inc (AMPL) currently trades at $16.70, while our model-based Fair Value estimate is $5.56, 67% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $5.71 per share, and 0 of the 7 models we run sit above the $16.70 price.

Bear case: the Asset-Based group reads lowest at $0.6300, and 7 of the 7 models stay below the price. Data coverage for this calculation is low.

Scenario range: $3.25 (bear) to $8.52 (bull), the price of $16.70 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 66/100 (solid quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Amplitude Inc reported revenue of $343M in FY2025 versus $167M in FY2021, a compound +19.7%/yr. Reported net income was −$88.5M in FY2025.

Key figures

Market cap $2.2B Mid · P/S ratio 6.09 · EPS (TTM) $−0.7500 · Net margin −26.6% · Return on equity −47.9% · Return on assets (EBIT) −22.1% (5-year average) · Operating margin −32.8% · Revenue (TTM) $374M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (medium confidence).

What moves the price

The share trades about 4% below its 52-week high and 198% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at 10% fair-value upside, at −67%, AMPL screens richer than that median.

Fair Value models

Bear $3.25 Fair Value $5.56 Bull $8.52
Price $16.70 · Downside -66.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $3.91 $5.81 $10.94 74
Growth DCF $3.74 $6.20 $10.51 72
5Y Revenue Exit $3.07 $4.93 $8.52 67
All 7 models by family
DCF Models
FCF DCF $3.91 $5.81 $10.94 74
5Y Revenue Exit $3.07 $4.93 $8.52 67
10Y Revenue Exit $3.25 $5.56 $8.15 63
Multiples
EV/Revenue $2.54 $3.39 $4.24 50
Asset-Based
NCAV (Graham) $0.4100 $0.6300 $0.7900 51
Growth DCF
Growth DCF $3.74 $6.20 $10.51 72
Rev-Margin DCF $3.07 $5.21 $8.41 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 66/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 32
How much profit the company makes from its sales and capital
Quality Growth 73
Are margins and returns getting better?
Cashflow 61
Do the profits arrive as real cash?
Financial strength 88
Debt, balance sheet and risk of trouble
Investment 99
Does it invest with discipline instead of growing at any price?
Low Volatility 20
How calm the share price moves, does not count
Price momentum 99
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 97
Distance to the 52-week high, does not count
New shares 74
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, 4 officers or directors sold shares worth $9.5M and none bought.

  • SaleSpenser SkatesCEO and President, Director, 10% owner9× since Nov 11, 2025: 817,892 shares, avg. $12.58$10.3MNov 5, 202610b5-1 plan
  • SaleNathaniel Glenn CrookChief Commercial Officer300,000 shares at $12.99$3.9MSep 4, 202610b5-1 plan
  • SaleCatherine WongDirector7,453 shares at $6.79$50,606Jun 12, 202610b5-1 plan
  • SaleCurtis LiuChief Technology Officer, Director, 10% owner4× since Mar 5, 2026: 103,634 shares, avg. $8.03$832,198Jun 1, 202610b5-1 plan
  • SaleErica SchultzDirector2× since Nov 17, 2025: 20,000 shares, avg. $10.56$211,100Dec 15, 202510b5-1 plan

Plus 24 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+14.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.3%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+30.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−23.4% (2020) → −28.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+35.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+14.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +32.8% a year for the price and +11.8% for the forecasts.
Forecast 2026 (sales)+19.5%
Forecast 2027 (sales)+15.9%
Projected 2028 (sales)+14.2%
Projected 2029 (sales)+12.4%
Projected 2030 (sales)+10.7%

AMPL screens overvalued: fair value 67% below the price. Compare with SAP SE →

Earlier news

News mood ⓘNews mood, the average tone of recent news (96 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 628 stocks

Beats the industry median on 2/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 66 · Above median
Fair Value upside −66.7% · Bottom 25%
Profitability
Return on assets −21.1% · Bottom 25%
Net margin (12 months) −26.6% · Bottom 25%
Operating margin (12 months) −32.8% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 21.2% · Top 25%

Valuation Multiplesvs Software - Application median · lower = cheaper

P/B 8.81× · Priciest 25%
P/S (12 months) 5.77× · Priciest 25%
Price / free cash flow (fiscal year) 76.6× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 29
FUTURE (revenue growth)100 · sector 41
PAST (return on equity)0 · sector 20
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)0 · sector 29

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Adobe Inc ADBE $239.30 $463.72 +94% vs AMPL
Salesforce, Inc CRM $213.65 $342.73 +60% vs AMPL
Uber Technologies, Inc UBER $68.59 $101.28 +48% vs AMPL
Intuit Inc INTU $341.50 $459.14 +34% vs AMPL
ServiceNow, Inc NOW $101.97 $112.17 +10% vs AMPL
SAP SE SAP €210.75 €173.59 −18% vs AMPL
Cadence Design Systems, Inc CDNS $319.92 $225.48 −30% vs AMPL
Automatic Data Processing, Inc ADP $303.35 $150.40 −50% vs AMPL
Shopify Inc SHOP $148.91 $64.96 −56% vs AMPL
Snowflake Inc SNOW $275.88 $73.81 −73% vs AMPL

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Cite: Fair Value Calculator (2026). "Amplitude Inc Fair Value". https://www.fairvalue-calculator.com/stock/AMPL

Frequently asked questions

Is Amplitude Inc (AMPL) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of $5.56 versus a price of $16.70, about 67% lower (overvalued).
What is the fair value of AMPL?
Our model-based fair value for Amplitude Inc is $5.56 (as of Nov 5, 2026), built from audited fundamentals. The current price: $16.70.
What is the quality score of AMPL?
Amplitude Inc has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Amplitude Inc (AMPL)?
Our model-based price target is the fair value of $5.56 (as of Nov 5, 2026) from 7 valuation models. Cautious scenario $3.25, optimistic scenario $8.52. It is a calculation from audited fundamentals, not an analyst target.
What is the Amplitude Inc stock forecast for 2026?
Our models put fair value at $5.56, about 67% lower versus a price of $16.70 (overvalued). Cautious scenario $3.25, optimistic scenario $8.52. The calculation is refreshed regularly with new filings.
What is the revenue of Amplitude Inc (AMPL)?
Amplitude Inc reported trailing-twelve-month revenue of about $374M (latest available figure, as of Nov 5, 2026).
What growth is priced into Amplitude Inc (AMPL)?
For today's price to be fair in a discounted-cash-flow model, Amplitude Inc would have to grow free cash flow by +35.9 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +27.4 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of AMPL use?
Our models discount Amplitude Inc at 10.4 %: a base by market capitalisation (mid), damped by beta 1.29, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Amplitude Inc that is +35.9 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has Amplitude Inc (AMPL) delivered so far?
Over the past 5 years revenue at Amplitude Inc grew +27.4 % a year. The price currently implies free-cash-flow growth of +35.9 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Amplitude Inc (AMPL) growing?
The median revenue growth in the sector is +11.5 % a year. That is the yardstick for the growth priced into Amplitude Inc (+35.9 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Amplitude Inc (AMPL)?
The free-cash-flow yield on the price is 1.31 %: that much free cash flow Amplitude Inc produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Amplitude Inc (AMPL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Amplitude Inc it is $5.56 per share (as of Nov 5, 2026), against a price of $16.70. It is the blended result of 7 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Amplitude Inc stock overvalued or undervalued in 2026?
As of Nov 5, 2026, AMPL trades above its calculated fair value: price $16.70, fair value $5.56, a gap of about −67% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of AMPL?
No. The price is what the market pays today ($16.70); the fair value is what the company's own numbers justify ($5.56). For Amplitude Inc the two are $11.14 per share apart. That gap is exactly why we show both numbers side by side.
How much is Amplitude Inc worth?
The market values Amplitude Inc at about $2.2B (market capitalisation, as of Nov 5, 2026). Per share that is $16.70; our models calculate a fair value of $5.56 per share.
What do the bullish and bearish scenarios say about AMPL?
Our models span a range for Amplitude Inc: cautious scenario $3.25, base $5.56, optimistic $8.52 per share (as of Nov 5, 2026, price $16.70). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Amplitude Inc (AMPL)?
Balance-sheet figures for Amplitude Inc (as of Nov 5, 2026): return on equity −47.9%. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is AMPL from its 52-week high?
Amplitude Inc trades at $16.70, about 4% below its 52-week high of $17.44 and 198% above the low of $5.61 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $5.56 is for.
Which stocks are comparable to Amplitude Inc?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Amplitude Inc stock attractive at the current price?
The data as of Nov 5, 2026: price $16.70, calculated fair value $5.56 (−67%), Quality Score 66/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of AMPL calculated?
We run Amplitude Inc through 7 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of $5.56 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Amplitude Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Amplitude Inc (AMPL)?
The closing price on Nov 6, 2026 was $16.70. Our model-based fair value is $5.56, about 67% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Amplitude Inc right now?
The price sits above even our optimistic bull case ($8.52). The favourable scenario is already priced in. The model range is unusually wide ($3.25 to $8.52). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (66/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of Amplitude Inc

How large is the market capitalisation of Amplitude Inc (AMPL)?
The market capitalisation of Amplitude Inc is $2.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Amplitude Inc (AMPL)?
The price-to-sales ratio of Amplitude Inc is 6.09 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Amplitude Inc (AMPL)?
Earnings per share at Amplitude Inc are $−0.7500. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Amplitude Inc (AMPL)?
The net margin of Amplitude Inc is −26.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Amplitude Inc (AMPL)?
The return on equity (ROE) of Amplitude Inc is −47.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Amplitude Inc (AMPL)?
On an EBIT basis the return on assets of Amplitude Inc is −22.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Amplitude Inc (AMPL)?
The operating margin of Amplitude Inc is −32.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Amplitude Inc (AMPL)?
Revenue at Amplitude Inc is growing +21.2% versus a year earlier (3y avg +13.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net cash does Amplitude Inc (AMPL) hold?
Amplitude Inc holds more cash than debt, $71.6M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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