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Asure Software Inc (ASUR) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Asure Software Inc stock $12.74, price $9.65, upside +32.0%, quality 40 out of 100. Rating: undervalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.

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Technology US

AS Asure Software Inc logo Some data Nov 4, 2026

Asure Software Inc

ASUR · US
Speculative

The stock costs 24% less than our calculation considers fair.

Fair value $12.74 · Undervalued
Low debt
Generates free cash flow
Quality 40/100
Mixed Growth (revenue 5y +16.5 %/yr in USD)
Mixed vs. peers (6/12)
Insiders sold $128,757 (6M)
Some data
Loss-making · -2.3% net margin (TTM)
Narrow moat 16/100 · thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$16.83 $5.04 Fair Value $12.74 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 4, 2026.

How to read this chart

60‑month range $5.04 – $16.83 · fair‑value band $7.13 – $20.99 · the $9.65 price screens below the $12.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 6 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 4, 2026.

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Company profile

Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States.

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It provides its human resources (HR) tool as Software-as-a-Service that helps various small and medium-sized businesses to build a productive workforce to help them stay compliant and allocate resources to grow their business.

The company offers a comprehensive suite of HCM tools through its Asure HCM platform, which includes payroll and tax filing, HR management tools, time and attendance software, recruiting, and benefits administration.

It provides technology-enabled services such as AsureMarketplace, facilitating automated data exchange with third-party providers; HR compliance services; AsurePay, a payroll card solution; and insurance brokerage services for benefits management.

The company also offers payroll processing and compliance; offers payroll calculation and processing services, including wage and overtime calculations, garnishments, direct deposit processing, and related payroll administration; HR compliance and workforce management; time and attendance solutions; applicant tracking and recruiting tools; insurance brokerage and benefits administration, retirement plan administration; tax management solutions; payroll tax processing platforms; outsourced payroll tax services; and treasury and funds management services.

The company delivers its products directly and through a national network of reseller partners and referral partners. Asure Software, Inc. was formerly known as Forgent Networks Inc. and changed its name to Asure Software, Inc. in September 2007.

Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.

Stock analysis

Asure Software Inc (ASUR) currently trades at $9.65, while our model-based Fair Value estimate is $12.74, implying the stock looks roughly 24% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $12.06 per share, and 8 of the 10 models we run sit above the $9.65 price.

Bear case: the Multiples group reads lowest at $8.65, and 2 of the 10 models stay below the price. Data coverage for this calculation is medium.

Scenario range: $7.13 (bear) to $20.99 (bull), the price of $9.65 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 40/100 (below-average quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Asure Software Inc reported revenue of $141M in FY2025 versus $76.1M in FY2021, a compound +16.6%/yr. Reported net income was −$13.1M in FY2025.

Key figures

Market cap $277M Micro · P/S ratio 1.78 · EPS (TTM) $−0.1200 · Net margin −2.3% · Return on equity −1.9% · Return on assets (EBIT) −2.1% (5-year average) · Operating margin 1.3% · Revenue (TTM) $159M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 16 out of 100 (low confidence).

What moves the price

The share trades about 5% below its 52-week high and 39% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at 10% fair-value upside, at 32%, ASUR screens cheaper than that median.

Fair Value models

Bear $7.13 Fair Value $12.74 Bull $20.99
Price $9.65 · Upside +32.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $7.72 $14.15 $24.21 78
Growth DCF $7.52 $13.01 $20.99 77
Owner Earnings $3.73 $7.31 $12.90 73
All 10 models by family
DCF Models
FCF DCF $7.72 $14.15 $24.21 78
Owner Earnings $3.73 $7.31 $12.90 73
5Y Revenue Exit $6.07 $11.19 $18.14 71
5Y EBITDA Exit $7.13 $13.44 $21.41 73
10Y Revenue Exit $6.40 $11.24 $18.66 65
10Y EBITDA Exit $7.23 $12.74 $21.19 66
Multiples
EV/EBITDA $6.95 $9.87 $12.79 67
EV/Revenue $4.65 $7.42 $10.19 53
Growth DCF
Growth DCF $7.52 $13.01 $20.99 77
Rev-Margin DCF $6.07 $11.10 $17.78 71

Open the full fair value analysis →

Quality Score breakdown

Overall quality 40/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 11
How much profit the company makes from its sales and capital
Quality Growth 58
Are margins and returns getting better?
Cashflow 76
Do the profits arrive as real cash?
Financial strength 37
Debt, balance sheet and risk of trouble
Investment 67
Does it invest with discipline instead of growing at any price?
Low Volatility 56
How calm the share price moves, does not count
Price momentum 44
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 69
Distance to the 52-week high, does not count
New shares 16
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, one officer or director sold shares worth $128,757 and none bought.

  • SaleBjorn ReynoldsDirector15,420 shares at $8.35$128,757Aug 11, 2026
  • SaleEyal GoldsteinChief Revenue Officer20,000 shares at $9.09$181,800Mar 11, 2026

Plus 20 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 59/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+17.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.5%
Start year 2020 (pandemic). Over 10 years: +18.0% a year
Revenue growth 35 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−22.7% (2020) → −6.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+7.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+12.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +5.3% a year for the price and +9.5% for the forecasts.
Forecast 2026 (sales)+15.9%
Forecast 2027 (sales)+13.3%
Projected 2028 (sales)+11.9%
Projected 2029 (sales)+10.5%
Projected 2030 (sales)+9.1%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 628 stocks

Beats the industry median on 6/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 40 · Bottom 25%
Fair Value upside +32.0% · Above median
Profitability
Return on assets −2.4% · Below median
Net margin (12 months) −2.3% · Below median
Operating margin (12 months) 1.3% · Below median
Growth and dividend
Revenue growth (quarter YoY) 10.4% · Above median
Balance sheet
Debt / equity 0.32× · Highest 25%

Valuation Multiplesvs Software - Application median · lower = cheaper

P/B 1.40× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 1.74× · Cheaper than median
Price / free cash flow (fiscal year) 13.0× · Cheaper than median
EV/EBITDA 10.3× · Cheaper than median
PEG 0.56× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)76 · sector 29
FUTURE (revenue growth)52 · sector 41
PAST (return on equity)0 · sector 20
HEALTH (low debt)84 · sector 98
DIVIDEND (yield)0 · sector 29

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Adobe Inc ADBE $239.30 $463.72 +94% vs ASUR
Salesforce, Inc CRM $213.65 $342.73 +60% vs ASUR
Uber Technologies, Inc UBER $68.59 $101.28 +48% vs ASUR
Intuit Inc INTU $341.50 $459.14 +34% vs ASUR
ServiceNow, Inc NOW $101.97 $112.17 +10% vs ASUR
SAP SE SAP €210.75 €173.59 −18% vs ASUR
Cadence Design Systems, Inc CDNS $319.92 $225.48 −30% vs ASUR
Automatic Data Processing, Inc ADP $303.35 $150.40 −50% vs ASUR
Shopify Inc SHOP $148.91 $64.96 −56% vs ASUR
Snowflake Inc SNOW $275.88 $73.81 −73% vs ASUR

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Asure Software Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Asure Software Inc Fair Value". https://www.fairvalue-calculator.com/stock/ASUR

Frequently asked questions

Is Asure Software Inc (ASUR) overvalued or undervalued?
As of Nov 4, 2026, our model estimates a fair value of $12.74 versus a price of $9.65, about +32% upside (undervalued).
What is the fair value of ASUR?
Our model-based fair value for Asure Software Inc is $12.74 (as of Nov 4, 2026), built from audited fundamentals. The current price: $9.65.
What is the quality score of ASUR?
Asure Software Inc has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Asure Software Inc (ASUR)?
Our model-based price target is the fair value of $12.74 (as of Nov 4, 2026) from 10 valuation models. Cautious scenario $7.13, optimistic scenario $20.99. It is a calculation from audited fundamentals, not an analyst target.
What is the Asure Software Inc stock forecast for 2026?
Our models put fair value at $12.74, about +32% upside versus a price of $9.65 (undervalued). Cautious scenario $7.13, optimistic scenario $20.99. The calculation is refreshed regularly with new filings.
What is the revenue of Asure Software Inc (ASUR)?
Asure Software Inc reported trailing-twelve-month revenue of about $159M (latest available figure, as of Nov 4, 2026).
What growth is priced into Asure Software Inc (ASUR)?
For today's price to be fair in a discounted-cash-flow model, Asure Software Inc would have to grow free cash flow by +7.8 % per year for five years (discount rate 11.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +16.5 % per year. As of Nov 4, 2026.
What discount rate (WACC) does the fair value of ASUR use?
Our models discount Asure Software Inc at 11.3 %: a base by market capitalisation (micro), damped by beta 0.55, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Asure Software Inc that is +7.8 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.3 %) and the same formula as our fair value.
How much growth has Asure Software Inc (ASUR) delivered so far?
Over the past 5 years revenue at Asure Software Inc grew +16.5 % a year. The price currently implies free-cash-flow growth of +7.8 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Asure Software Inc (ASUR) growing?
The median revenue growth in the sector is +11.5 % a year. That is the yardstick for the growth priced into Asure Software Inc (+7.8 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Asure Software Inc (ASUR)?
The free-cash-flow yield on the price is 7.72 %: that much free cash flow Asure Software Inc produces per unit of market value. When it exceeds the discount rate of our models (11.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Asure Software Inc (ASUR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Asure Software Inc it is $12.74 per share (as of Nov 4, 2026), against a price of $9.65. It is the blended result of 10 valuation models in 3 families (DCF Models, Multiples, Growth DCF).
Is Asure Software Inc stock overvalued or undervalued in 2026?
As of Nov 4, 2026, ASUR trades below its calculated fair value: price $9.65, fair value $12.74, a gap of about +32% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ASUR?
No. The price is what the market pays today ($9.65); the fair value is what the company's own numbers justify ($12.74). For Asure Software Inc the two are $3.09 per share apart. That gap is exactly why we show both numbers side by side.
How much is Asure Software Inc worth?
The market values Asure Software Inc at about $277M (market capitalisation, as of Nov 4, 2026). Per share that is $9.65; our models calculate a fair value of $12.74 per share.
What do the bullish and bearish scenarios say about ASUR?
Our models span a range for Asure Software Inc: cautious scenario $7.13, base $12.74, optimistic $20.99 per share (as of Nov 4, 2026, price $9.65). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of ASUR?
The PEG ratio of Asure Software Inc is 0.56 (P/E divided by earnings growth, as of Nov 4, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Asure Software Inc (ASUR)?
Balance-sheet figures for Asure Software Inc (as of Nov 4, 2026): return on equity −1.9%, debt of 0.32 per unit of equity. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is ASUR from its 52-week high?
Asure Software Inc trades at $9.65, about 5% below its 52-week high of $10.12 and 39% above the low of $6.92 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $12.74 is for.
Which stocks are comparable to Asure Software Inc?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Asure Software Inc stock attractive at the current price?
The data as of Nov 4, 2026: price $9.65, calculated fair value $12.74 (+32%), Quality Score 40/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ASUR calculated?
We run Asure Software Inc through 10 models from 3 families: DCF Models, Multiples, Growth DCF. Every model gets the same audited fundamentals; the fair value of $12.74 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Asure Software Inc currently trades 24% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Asure Software Inc (ASUR)?
The closing price on Nov 6, 2026 was $9.65. Our model-based fair value is $12.74, about +32% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Asure Software Inc right now?
The large discount to fair value meets weak quality (40/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide ($7.13 to $20.99). The outcome hinges heavily on assumptions, so read the point estimate with caution.

Key figures of Asure Software Inc

How large is the market capitalisation of Asure Software Inc (ASUR)?
The market capitalisation of Asure Software Inc is $277M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Asure Software Inc (ASUR)?
The price-to-sales ratio of Asure Software Inc is 1.78 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Asure Software Inc (ASUR)?
Earnings per share at Asure Software Inc are $−0.1200. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Asure Software Inc (ASUR)?
The net margin of Asure Software Inc is −2.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Asure Software Inc (ASUR)?
The return on equity (ROE) of Asure Software Inc is −1.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Asure Software Inc (ASUR)?
On an EBIT basis the return on assets of Asure Software Inc is −2.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Asure Software Inc (ASUR)?
The operating margin of Asure Software Inc is 1.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Asure Software Inc (ASUR)?
Revenue at Asure Software Inc is growing +10.4% versus a year earlier (3y avg +13.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Asure Software Inc (ASUR) carry?
The net debt of Asure Software Inc is $54.8M (fiscal year 2025, ≈ 2.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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