Asure Software, Inc (ASUR) Fair Value & Analysis

Technology · US · Market cap $234M

Below-average quality, and screening another 20% overvalued on our models.

What matters now

• Weak quality (39/100) and above fair value at the same time, the margin of safety is missing on both counts.
• A fairly wide model range ($4.75 to $9.19) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.

How to read this chart

60‑month range $5.04 – $16.83 · fair‑value band $4.75 – $9.19 · the $8.67 price screens above the $6.97 fair value. Dashed = 300-day average. As of Jul 14, 2026.

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Analysis

Asure Software, Inc (ASUR) currently trades at $8.67, while our model-based Fair Value estimate is $6.97, implying the stock looks roughly 19.6% overvalued today. The Quality Score stands at 39/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Asure Software, Inc generated revenue of $148M at a net margin of -6.8%. Revenue grew 22.7% year over year. It earns a return on equity of -5.1%. Net debt stands at $54.8M. Fundamentals as of Jul 14, 2026

Our scenario range runs from $4.75 (bear case) to $9.19 (bull case); at $8.67, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 24% below its 52-week high and 28% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at -27% fair-value upside, at -20%, ASUR screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: DCF Models ($9.93) versus Asset-Based ($4.62). Highest evidence: Growth DCF (80).

Key figures & financial health

Quality Score breakdown

About the company

Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States. It provides its human resources (HR) tool as Software-as-a-Service that helps various small and medium-sized businesses to build a productive workforce to help them stay compliant and allocate resources to grow their business.

Full company description

Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States. It provides its human resources (HR) tool as Software-as-a-Service that helps various small and medium-sized businesses to build a productive workforce to help them stay compliant and allocate resources to grow their business. The company offers a comprehensive suite of HCM tools through its Asure HCM platform, which includes payroll and tax filing, HR management tools, time and attendance software, recruiting, and benefits administration. It provides technology-enabled services such as AsureMarketplace, facilitating automated data exchange with third-party providers; HR compliance services; AsurePay, a payroll card solution; and insurance brokerage services for benefits management. The company also offers payroll processing and compliance; offers payroll calculation and processing services, including wage and overtime calculations, garnishments, direct deposit processing, and related payroll administration; HR compliance and workforce management; time and attendance solutions; applicant tracking and recruiting tools; insurance brokerage and benefits administration, retirement plan administration; tax management solutions; payroll tax processing platforms; outsourced payroll tax services; and treasury and funds management services. The company delivers its products directly and through a national network of reseller partners and referral partners. Asure Software, Inc. was formerly known as Forgent Networks Inc. and changed its name to Asure Software, Inc. in September 2007. Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Asure Software, Inc reported revenue of $141M in FY2025 versus $76.1M in FY2021, a compound +16.6%/yr. Reported net income was −$13.1M in FY2025.

ASUR screens 20% overvalued. Compare with SAP SE →

Peer Group

Software - Application · 709 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Software - Application median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Insider activity: 45/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.