Central Plaza Hotel Public Company (CENTEL) Fair Value & Analysis
Consumer Cyclical · TH · Market cap 45.6B THB
Analysis
Central Plaza Hotel Public Company (CENTEL) currently trades at 35.50 THB, while our model-based Fair Value estimate is 31.53 THB — implying the stock looks roughly 11.2% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
About the company
Central Plaza Hotel Public Company Limited, together with its subsidiaries, engages in the hotel business in Thailand, the Republic of Maldives, and Japan. It operates in two segments, Hotel and Related Services Operation; and Food and Ice-Cream. It is also involved in the food and beverage, hotel management, import and export, and labour contracting businesses, as well as operates learning centre. In addition, the company operates through Centara Reserve, The Centara Collection, Centara Grand, Centara, Centara Life, COSI, SPA Cenvaree, and Centara The1 brands. Central Plaza Hotel Public Company Limited was founded in 1980 and is based in Bangkok, Thailand.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.