Central Plaza Hotel Public Company (CENTEL) Fair Value & Analysis
Consumer Cyclical · TH · Market cap 51.6B THB
Fair value as of: Jul 19, 2026
From 26 valuation models · updated 22 days ago
Share price +8.5% over the past month.
A solid business, but screening 34% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (31.37 THB). The favourable scenario is already priced in.
- Solid but not exceptional quality (51/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.
How to read this chart
60‑month range 19.07 THB – 54.35 THB · fair‑value band 18.36 THB – 31.37 THB · the 38.25 THB price screens above the 25.10 THB fair value. Dashed = 300-day average. As of Jul 19, 2026.
Analysis
Central Plaza Hotel Public Company (CENTEL) currently trades at 38.25 THB, while our model-based Fair Value estimate is 25.10 THB, implying the stock looks roughly 34.4% overvalued today. The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Central Plaza Hotel Public Company generated revenue of 24.9B THB at a net margin of 13.6%. Revenue grew 3.5% year over year. It earns a return on equity of 14.4%. Net debt stands at 38.8B THB. Fundamentals as of Jul 19, 2026
Our scenario range runs from 18.36 THB (bear case) to 31.37 THB (bull case); at 38.25 THB, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. Analysts expect earnings well below the last reported figure (earnings in transition, for example expiring patents or contracts); a fair value that looks fair on trailing earnings may then be too optimistic. The share trades about 3% below its 52-week high and 85% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 11% fair-value upside, at -34%, CENTEL screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (28.88 THB) versus Economic Profit (4.23 THB). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 76
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Central Plaza Hotel Public Company Limited, together with its subsidiaries, engages in the hotel business in Thailand, the Republic of Maldives, and Japan. It operates in two segments, Hotel and Related Services Operation; and Food and Ice-Cream.
Full company description
Central Plaza Hotel Public Company Limited, together with its subsidiaries, engages in the hotel business in Thailand, the Republic of Maldives, and Japan. It operates in two segments, Hotel and Related Services Operation; and Food and Ice-Cream. It is also involved in the food and beverage, hotel management, import and export, and labour contracting businesses, as well as operates learning centre. In addition, the company operates through Centara Reserve, The Centara Collection, Centara Grand, Centara, Centara Life, COSI, SPA Cenvaree, and Centara The1 brands. Central Plaza Hotel Public Company Limited was founded in 1980 and is based in Bangkok, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Central Plaza Hotel Public Company reported revenue of 24.0B THB in FY2025 versus 11.2B THB in FY2021, a compound +20.9%/yr. Reported net income was 2.0B THB in FY2025.
CENTEL screens 34% overvalued. Compare with Las Vegas Sands Corp →
Peer Group
Resorts & Casinos · 76 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Resorts & Casinos median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Resorts & Casinos stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Las Vegas Sands Corp LVS | $44.79 | $52.27 | +17% |
| Galaxy Entertainment Group 0027 | HK$34.20 | HK$41.44 | +21% |
| Sands China Ltd 1928 | HK$13.08 | HK$2.05 | -84% |
| MGM Resorts International, through its subsidiaries, MGM | $46.13 | $13.70 | -70% |
| Wynn Resorts, Limited WYNN | $97.05 | $69.39 | -29% |
| Red Rock Resorts, Inc RRR | $64.75 | $17.09 | -74% |
| Boyd Gaming Corporation BYD | $87.64 | $151.24 | +73% |
| Caesars Entertainment, Inc CZR | $29.91 | $80.92 | +171% |
| Genting Singapore Limited G13 | 0.6200 SGD | 0.6900 SGD | +11% |
| Vail Resorts, Inc MTN | $150.14 | $125.02 | -17% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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