Charlie's Holdings Inc. (CHUC) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Charlie's Holdings Inc. $0.20, price $0.15, upside +30.7%, quality 40 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $0.0350 – $0.3700 · fair‑value band $0.1100 – $0.7300 · the $0.1530 price screens below the $0.2000 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 23, 2026.
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Charlie's Holdings, Inc., together with its subsidiaries, formulates, markets, and distributes non-combustible nicotine-related, and non-nicotine vapor products in the United States and internationally.
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Charlie's Holdings, Inc., together with its subsidiaries, formulates, markets, and distributes non-combustible nicotine-related, and non-nicotine vapor products in the United States and internationally. The company offers alternative alkaloid products under the Metatine and SBX brands; nicotine-based disposable products under the Pacha and PACHAMAMA brands; e-liquid products; and nicotine salt products. It sells its products through distributors, specialty retailers, and third-party online resellers. Charlie's Holdings, Inc. was founded in 2014 and is headquartered in Costa Mesa, California.
Stock analysis
Charlie's Holdings Inc. (CHUC) currently trades at $0.1530, while our model-based Fair Value estimate is $0.2000, implying the stock looks roughly 23.5% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $0.7300 per share, and 6 of the 10 models we run sit above the $0.1530 price.
Bear case: the Economic Profit group reads lowest at $0.0900, and 4 of the 10 models stay below the price. Evidence for this calculation is low.
Scenario range: $0.1100 (bear) to $0.7300 (bull), the price of $0.1530 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 40/100 (below-average quality), in the Consumer Defensive sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Charlie's Holdings Inc. reported revenue of $20.9M in FY2025 versus $21.5M in FY2021, a compound −0.7%/yr. Reported net income was $4.5M in FY2025, compounding −1.6%/yr from FY2021.
Key figures
Market cap $65.9M · P/E ratio 5.1 · P/S ratio 1.10 · EPS (TTM) $0.0300 · Net margin 21.5% · Return on equity 30.4% · Return on assets (EBIT) −32.0% · Operating margin −20.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).
What moves the price
The share trades about 56% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 19% fair-value upside, at 31%, CHUC screens cheaper than that median.
Fair Value models
Bear $0.1100Fair Value $0.2000Bull $0.7300
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.0219 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+169.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.6%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+26.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−6.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.1%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−41% → −10%
Compare Charlie's Holdings Inc. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Tobacco · 38 stocks
Beats the industry median on 6/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score40 · Bottom 25%
Fair Value upside+31% · Above median
Profitability
Return on equity (TTM)30% · Top 25%
Return on assets−16% · Bottom 25%
Net margin (TTM)19% · Above median
Operating margin (TTM)−20% · Bottom 25%
Growth and dividend
Revenue growth204% · Top 25%
Balance sheet
Debt / equity0.04× · Below median
Valuation Multiplesvs Tobacco median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Charlie's Holdings Inc. Fair Value". https://www.fairvalue-calculator.com/stock/CHUC
Frequently asked questions
Is Charlie's Holdings Inc. (CHUC) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $0.2000 versus a price of $0.1530, about +31% upside (undervalued).
What is the fair value of CHUC?
Our model-based fair value for Charlie's Holdings Inc. is $0.2000 (as of Sep 23, 2026), built from audited fundamentals. The current price: $0.1530.
What is the quality score of CHUC?
Charlie's Holdings Inc. has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Charlie's Holdings Inc. (CHUC)?
Our model-based price target is the fair value of $0.2000 (as of Sep 23, 2026) from 10 valuation models. Cautious scenario $0.1100, optimistic scenario $0.7300. It is a calculation from audited fundamentals, not an analyst target.
What is the Charlie's Holdings Inc. stock forecast for 2026?
Our models put fair value at $0.2000, about +31% upside versus a price of $0.1530 (undervalued). Cautious scenario $0.1100, optimistic scenario $0.7300. The calculation is refreshed regularly with new filings.
What is the revenue of Charlie's Holdings Inc. (CHUC)?
Charlie's Holdings Inc. reported trailing-twelve-month revenue of about $24.1M (latest available figure, as of Sep 23, 2026).
What is the intrinsic value of Charlie's Holdings Inc. (CHUC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Charlie's Holdings Inc. it is $0.2000 per share (as of Sep 23, 2026), against a price of $0.1530. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is Charlie's Holdings Inc. stock overvalued or undervalued in 2026?
As of Sep 23, 2026, CHUC trades below its calculated fair value: price $0.1530, fair value $0.2000, a gap of about +31% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CHUC?
No. The price is what the market pays today ($0.1530); the fair value is what the company's own numbers justify ($0.2000). For Charlie's Holdings Inc. the two are $0.0470 per share apart. That gap is exactly why we show both numbers side by side.
How much is Charlie's Holdings Inc. worth?
The market values Charlie's Holdings Inc. at about $65.9M (market capitalisation, as of Sep 23, 2026). Per share that is $0.1530; our models calculate a fair value of $0.2000 per share.
What do the bullish and bearish scenarios say about CHUC?
Our models span a range for Charlie's Holdings Inc.: cautious scenario $0.1100, base $0.2000, optimistic $0.7300 per share (as of Sep 23, 2026, price $0.1530). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of CHUC?
Charlie's Holdings Inc. trades at a price-to-earnings ratio of 5.1 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $0.2000 is built from several models across several years. Other multiples: P/B 19.3, P/S 2.7.
How solid is the balance sheet of Charlie's Holdings Inc. (CHUC)?
Balance-sheet figures for Charlie's Holdings Inc. (as of Sep 23, 2026): return on equity 30.4%, debt of 0.04 per unit of equity. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is CHUC from its 52-week high?
Charlie's Holdings Inc. trades at $0.1530, about 56% below its 52-week high of $0.3500 and 2% above the low of $0.1500 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $0.2000 is for.
Which stocks are comparable to Charlie's Holdings Inc.?
From the same area (Consumer Defensive) we also value Philip Morris International Inc, British American Tobacco p.l.c., Altria Group, ITC Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Charlie's Holdings Inc. stock attractive at the current price?
The data as of Sep 23, 2026: price $0.1530, calculated fair value $0.2000 (+31%), Quality Score 40/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CHUC calculated?
We run Charlie's Holdings Inc. through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.2000, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.2 % above its aggregate fair value. Charlie's Holdings Inc. currently trades 31 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Charlie's Holdings Inc. (CHUC)?
The closing price on Sep 23, 2026 was $0.1530. Our model-based fair value is $0.2000, about +31% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Charlie's Holdings Inc. right now?
The large discount to fair value meets weak quality (40/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide ($0.1100 to $0.7300). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Charlie's Holdings Inc.
How large is the market capitalisation of Charlie's Holdings Inc. (CHUC)?
The market capitalisation of Charlie's Holdings Inc. is $65.9M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Charlie's Holdings Inc. (CHUC)?
The price-to-sales ratio of Charlie's Holdings Inc. is 1.10 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Charlie's Holdings Inc. (CHUC)?
Earnings per share at Charlie's Holdings Inc. are $0.0300 (price ÷ EPS = P/E 5.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Charlie's Holdings Inc. (CHUC)?
The net margin of Charlie's Holdings Inc. is 21.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Charlie's Holdings Inc. (CHUC)?
The return on equity (ROE) of Charlie's Holdings Inc. is 30.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Charlie's Holdings Inc. (CHUC)?
On an EBIT basis the return on assets of Charlie's Holdings Inc. is −32.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Charlie's Holdings Inc. (CHUC)?
The operating margin of Charlie's Holdings Inc. is −20.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Charlie's Holdings Inc. (CHUC)?
Revenue at Charlie's Holdings Inc. is growing +204% versus a year earlier (3y avg −7.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Charlie's Holdings Inc. (CHUC)?
Earnings per share at Charlie's Holdings Inc. are growing −90.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Charlie's Holdings Inc. (CHUC) generate?
The free cash flow of Charlie's Holdings Inc. is −$5.8M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Charlie's Holdings Inc. (CHUC) carry?
The net debt of Charlie's Holdings Inc. is $1.1M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 23, 2026