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Charlie's Holdings (CHUC) Fair Value & Analysis

Consumer Defensive · US · Market cap $65.9M

Price$0.2275
Fair Value$0.1200
Upside-47.3%
Quality95/100
Evidence: Medium Range $0.0900 – $0.3000

Fair value as of: Jun 24, 2026

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Analysis

Charlie's Holdings (CHUC) currently trades at $0.2275, while our model-based Fair Value estimate is $0.1200 — implying the stock looks roughly 47.3% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Charlie's Holdings, Inc., together with its subsidiaries, formulates, markets, and distributes non-combustible nicotine-related, and non-nicotine vapor products in the United States and internationally. The company offers alternative alkaloid products under the Metatine and SBX brands; nicotine-based disposable products under the Pacha and PACHAMAMA brands; e-liquid products; and nicotine salt products. It sells its products through distributors, specialty retailers, and third-party online resellers. Charlie's Holdings, Inc. was founded in 2014 and is headquartered in Costa Mesa, California.

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Frequently asked questions

Is Charlie's Holdings (CHUC) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $0.1200 versus a price of $0.2275 — about −47% (overvalued). Model-based estimate, not financial advice.
What is the fair value of CHUC?
Our 21-model fair value for Charlie's Holdings is $0.1200 (as of Jun 24, 2026), built from audited fundamentals. The current price is $0.2275.
What is the quality score of CHUC?
Charlie's Holdings has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.