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Charlie's Holdings Inc. (CHUC) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Charlie's Holdings Inc. stock $0.12, price $0.11, upside +13.2%, quality 41 out of 100. Rating: undervalued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Defensive US

CS Charlie's Holdings Inc. logo Thin data Nov 7, 2026

Charlie's Holdings Inc.

CHUC · US
Speculative

The stock costs 12% less than our calculation considers fair.

Fair value $0.1200 · Undervalued
Low debt
Revenue last quarter +116% vs. a year ago.
Quality 41/100
Loss over the last twelve months · -7.5% net margin (TTM) · fiscal year 2025 21.5%
Mixed vs. peers (5/10)
Weak Growth (revenue 3y −7.5 %/yr in USD)
Negative free cash flow
Narrow moat 23/100 · thin data
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$0.3700 $0.0350 Fair Value $0.1200 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.

How to read this chart

60‑month range $0.0350 – $0.3700 · fair‑value band $0.0900 – $0.1700 · the $0.1060 price screens below the $0.1200 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 7, 2026.

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Company profile

Charlie's Holdings, Inc., together with its subsidiaries, formulates, markets, and distributes non-combustible nicotine-related, and non-nicotine vapor products in the United States and internationally.

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The company offers alternative alkaloid products under the Metatine and SBX brands; nicotine-based disposable products under the Pacha and PACHAMAMA brands; e-liquid products; and nicotine salt products.

It sells its products through distributors, specialty retailers, and third-party online resellers. Charlie's Holdings, Inc. was founded in 2014 and is headquartered in Costa Mesa, California.

Stock analysis

Charlie's Holdings Inc. (CHUC) currently trades at $0.1060, while our model-based Fair Value estimate is $0.1200, implying the stock looks roughly 12% undervalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of $0.2500 per share, and 5 of the 7 models we run sit above the $0.1060 price.

Bear case: the Economic Profit group reads lowest at $0.0400, and 2 of the 7 models stay below the price. Data coverage for this calculation is low.

Scenario range: $0.0900 (bear) to $0.1700 (bull), the price of $0.1060 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 41/100 (below-average quality), in the Consumer Defensive sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Charlie's Holdings Inc. reported revenue of $20.9M in FY2025 versus $21.5M in FY2021, a compound −0.7%/yr. Reported net income was $4.5M in FY2025, compounding −1.6%/yr from FY2021.

Key figures

Market cap $30.8M Micro · P/S ratio 1.61 · EPS (TTM) $−0.0100 · Net margin 21.5% · Return on equity −77.0% · Return on assets (EBIT) −32.0% (5-year average) · Operating margin −32.5% · Revenue (TTM) $26.2M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 23 out of 100 (low confidence).

What moves the price

The share trades about 67% below its 52-week high and 135% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at 8% fair-value upside, at 13%, CHUC screens cheaper than that median.

Fair Value models

Bear $0.0900 Fair Value $0.1200 Bull $0.1700
Price $0.1060 · Upside +13.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Owner Earnings $0.0900 $0.1200 $0.1700 77
Residual Income $0.0300 $0.0400 $0.0500 71
Graham-Dodd $0.1100 $0.1300 $0.1500 67
All 7 models by family
DCF Models
Owner Earnings $0.0900 $0.1200 $0.1700 77
Earnings-Based
Graham-Dodd $0.1100 $0.1300 $0.1500 67
Multiples
P/E Multiple $0.2500 $0.3400 $0.4200 63
P/S Multiple $0.0900 $0.1200 $0.1500 58
Asset-Based
NCAV (Graham) $0.0100 $0.0100 $0.0100 55
Economic Profit
Residual Income $0.0300 $0.0400 $0.0500 71
Growth Earnings
Growth-Adj P/E $0.1800 $0.2500 $0.3300 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 41/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 95
How much profit the company makes from its sales and capital
Quality Growth 60
Are margins and returns getting better?
Cashflow 0
Do the profits arrive as real cash?
Financial strength 60
Debt, balance sheet and risk of trouble
Investment 37
Does it invest with discipline instead of growing at any price?
Low Volatility 19
How calm the share price moves, does not count
Price momentum 0
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 11
Distance to the 52-week high, does not count
New shares 16
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, no officer or director bought or sold shares on the open market.

  • BuyEdward CarminesDirector2× since Dec 26, 2025: 350,000 shares, avg. $0.2229$78,000Feb 13, 2026
  • BuyMichael D KingDirector500,000 shares at $0.2000$100,000Feb 13, 2026
  • BuyMatthew P MontesanoChief Financial Officer100,000 shares at $0.2000$20,000Feb 13, 2026
  • BuyHenry Sicignano IIIPresident2× since Dec 17, 2025: 350,000 shares, avg. $0.2029$71,000Feb 13, 2026
  • BuyRyan StumpChief Operating Officer250,000 shares at $0.2000$50,000Feb 13, 2026

Plus 7 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 36/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+169.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.6%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+26.2%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
−6.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.9%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−41% → −10%

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Compare Charlie's Holdings Inc. with another stock

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Tobacco · 29 stocks

Beats the industry median on 5/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 41 · Bottom 25%
Fair Value upside +13.2% · Above median
Profitability
Return on assets 38.9% · Top 25%
Net margin (12 months) −7.5% · Bottom 25%
Operating margin (12 months) −32.5% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 115.9% · Top 25%
Balance sheet
Debt / equity 0.04× · Below median

Valuation Multiplesvs Tobacco median · lower = cheaper

P/B 8.99× · Priciest 25%
P/S (12 months) 1.18× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)51 · sector 44
FUTURE (revenue growth)100 · sector 25
PAST (return on equity)0 · sector 56
HEALTH (low debt)98 · sector 96
DIVIDEND (yield)0 · sector 83

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Tobacco

Similar stocks

10 more Tobacco stocks, each showing price versus our Fair Value estimate.

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RLX Technology Inc RLX $1.61 $2.77 +72% vs CHUC
TABAK TABAK 17,280 CZK 23,215 CZK +34% vs CHUC
China Tobacco International (HK) Company 6055 HK$26.14 HK$30.63 +17% vs CHUC
British American Tobacco p.l.c. BTI $60.89 $66.86 +10% vs CHUC
ITC Limited ITC ₹283.15 ₹306.74 +8% vs CHUC
Altria Group MO $76.12 $82.13 +8% vs CHUC
PT Hanjaya Mandala Sampoerna Tbk, HMSP 650.00 IDR 570.44 IDR −12% vs CHUC
Godfrey Phillips India Limited GODFRYPHLP ₹1,790 ₹1,050 −41% vs CHUC
Philip Morris International Inc PM $197.88 $112.99 −43% vs CHUC
KT&G Corporation 033780 189,900 KRW 104,858 KRW −45% vs CHUC

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Charlie's Holdings Inc.: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Charlie's Holdings Inc. Fair Value". https://www.fairvalue-calculator.com/stock/CHUC

Frequently asked questions

Is Charlie's Holdings Inc. (CHUC) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $0.1200 versus a price of $0.1060, about +13% upside (undervalued).
What is the fair value of CHUC?
Our model-based fair value for Charlie's Holdings Inc. is $0.1200 (as of Nov 7, 2026), built from audited fundamentals. The current price: $0.1060.
What is the quality score of CHUC?
Charlie's Holdings Inc. has a Quality Score of 41/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Charlie's Holdings Inc. (CHUC)?
Our model-based price target is the fair value of $0.1200 (as of Nov 7, 2026) from 7 valuation models. Cautious scenario $0.0900, optimistic scenario $0.1700. It is a calculation from audited fundamentals, not an analyst target.
What is the Charlie's Holdings Inc. stock forecast for 2026?
Our models put fair value at $0.1200, about +13% upside versus a price of $0.1060 (undervalued). Cautious scenario $0.0900, optimistic scenario $0.1700. The calculation is refreshed regularly with new filings.
What is the revenue of Charlie's Holdings Inc. (CHUC)?
Charlie's Holdings Inc. reported trailing-twelve-month revenue of about $26.2M (latest available figure, as of Nov 7, 2026).
What is the intrinsic value of Charlie's Holdings Inc. (CHUC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Charlie's Holdings Inc. it is $0.1200 per share (as of Nov 7, 2026), against a price of $0.1060. It is the blended result of 7 valuation models in 6 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Charlie's Holdings Inc. stock overvalued or undervalued in 2026?
As of Nov 7, 2026, CHUC trades below its calculated fair value: price $0.1060, fair value $0.1200, a gap of about +13% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CHUC?
No. The price is what the market pays today ($0.1060); the fair value is what the company's own numbers justify ($0.1200). For Charlie's Holdings Inc. the two are $0.0140 per share apart. That gap is exactly why we show both numbers side by side.
How much is Charlie's Holdings Inc. worth?
The market values Charlie's Holdings Inc. at about $30.8M (market capitalisation, as of Nov 7, 2026). Per share that is $0.1060; our models calculate a fair value of $0.1200 per share.
What do the bullish and bearish scenarios say about CHUC?
Our models span a range for Charlie's Holdings Inc.: cautious scenario $0.0900, base $0.1200, optimistic $0.1700 per share (as of Nov 7, 2026, price $0.1060). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Charlie's Holdings Inc. (CHUC)?
Balance-sheet figures for Charlie's Holdings Inc. (as of Nov 7, 2026): return on equity −77.0%, debt of 0.04 per unit of equity. They feed the Quality Score of 41/100, which measures business quality independently of the share price.
How far is CHUC from its 52-week high?
Charlie's Holdings Inc. trades at $0.1060, about 67% below its 52-week high of $0.3214 and 135% above the low of $0.0452 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $0.1200 is for.
Which stocks are comparable to Charlie's Holdings Inc.?
From the same area (Consumer Defensive) we also value Philip Morris International Inc, Altria Group, British American Tobacco p.l.c., ITC Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Charlie's Holdings Inc. stock attractive at the current price?
The data as of Nov 7, 2026: price $0.1060, calculated fair value $0.1200 (+13%), Quality Score 41/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CHUC calculated?
We run Charlie's Holdings Inc. through 7 models from 6 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $0.1200 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Charlie's Holdings Inc. currently trades 12% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Charlie's Holdings Inc. (CHUC)?
The closing price on Nov 6, 2026 was $0.1060. Our model-based fair value is $0.1200, about +13% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Charlie's Holdings Inc. right now?
A fairly wide model range ($0.0900 to $0.1700) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Charlie's Holdings Inc.

How large is the market capitalisation of Charlie's Holdings Inc. (CHUC)?
The market capitalisation of Charlie's Holdings Inc. is $30.8M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Charlie's Holdings Inc. (CHUC)?
The price-to-sales ratio of Charlie's Holdings Inc. is 1.61 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Charlie's Holdings Inc. (CHUC)?
Earnings per share at Charlie's Holdings Inc. are $−0.0100. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Charlie's Holdings Inc. (CHUC)?
The net margin of Charlie's Holdings Inc. is 21.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Charlie's Holdings Inc. (CHUC)?
The return on equity (ROE) of Charlie's Holdings Inc. is −77.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Charlie's Holdings Inc. (CHUC)?
On an EBIT basis the return on assets of Charlie's Holdings Inc. is −32.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Charlie's Holdings Inc. (CHUC)?
The operating margin of Charlie's Holdings Inc. is −32.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Charlie's Holdings Inc. (CHUC)?
Revenue at Charlie's Holdings Inc. is growing +116% versus a year earlier (3y avg −7.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Charlie's Holdings Inc. (CHUC)?
Earnings per share at Charlie's Holdings Inc. are growing −90.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Charlie's Holdings Inc. (CHUC) generate?
The free cash flow of Charlie's Holdings Inc. is −$5.8M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Charlie's Holdings Inc. (CHUC) carry?
The net debt of Charlie's Holdings Inc. is $1.1M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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