Viant Technology Inc (DSP) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Viant Technology Inc stock $14.13, price $12.85, upside +10.0%, quality 69 out of 100. Rating: fairly valued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Viant Technology Inc
DSP · USThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $3.22 – $25.95 · fair‑value band $9.27 – $20.42 · the $12.85 price screens below the $14.13 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 8, 2026.
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Company profile
Viant Technology Inc. operates a cloud-based demand side platform (DSP) that enables the programmatic purchase of digital advertising across multiple channels, including connected TV (CTV), streaming audio, digital out-of-home, mobile, and desktop.
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It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad-supported streaming media; and Viant Data Platform, which offers the ability to integrate first-party data with data from top third-party data providers to obtain key insights, reporting, and attribution opportunities.
The company also offers Direct Access, a supply path optimization program that creates a direct path to premium inventory; Advanced Reporting and Measurement that offers conversion lift, multitouch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model, which offers customers transparency and control over their advertising campaigns and underlying data infrastructure.
The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory and large, independent, and mid-market advertising agencies, as well as marketers.
The company was formerly known as Interactive Media Holdings and changed its name to Viant Technology Inc. in January 2015. The company was founded in 1999 and is headquartered in Irvine, California.
Stock analysis
Viant Technology Inc (DSP) currently trades at $12.85, while our model-based Fair Value estimate is $14.13, so the stock looks roughly fairly valued today (gap 9.1%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $10.66 per share, and 3 of the 24 models we run sit above the $12.85 price.
Bear case: the Economic Profit group reads lowest at $2.66, and 21 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $9.27 (bear) to $20.42 (bull), the price of $12.85 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 69/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Viant Technology Inc reported revenue of $344M in FY2025 versus $224M in FY2021, a compound +11.3%/yr. Reported net income was $24.1M in FY2025.
Key figures
Market cap $940M Small · P/E ratio 39.3 · P/S ratio 0.64 · EPS (TTM) $0.3600 · Net margin 2.2% · Return on equity 7.5% · Return on assets (EBIT) −5.0% (5-year average) · Operating margin −3.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 34 out of 100 (low confidence).
What moves the price
The share trades about 10% below its 52-week high and 49% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at 10% fair-value upside, at 10%, DSP screens richer than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 4 officers or directors sold shares worth $3.4M and none bought.
- SaleLarry MaddenChief Financial Officer14× since Dec 17, 2025: 291,208 shares, avg. $11.93$3.5MOct 13, 2026
- SaleTimothy VanderhookCEO and Chairman, Director, 10% owner10× since Dec 17, 2025: 118,227 shares, avg. $11.16$1.3MJul 23, 2026
- SaleChristopher VanderhookChief Operating Officer, Director, 10% owner10× since Dec 17, 2025: 118,227 shares, avg. $11.16$1.3MJul 23, 2026
- SaleCapital V LLC10% owner9× since Dec 17, 2025: 300,000 shares, avg. $11.12$3.3MJul 23, 202610b5-1 plan
- SaleMax O ValdesDirector6,686 shares at $12.03$80,460Jun 9, 2026
Plus 18 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
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Compare Viant Technology Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 630 stocks
Valuation Multiplesvs Software - Application median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Fair value gap by industry
- Return on assets by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Adobe Inc ADBE | $239.30 | $463.72 | +94% | vs DSP |
| Salesforce, Inc CRM | $213.65 | $342.73 | +60% | vs DSP |
| Uber Technologies, Inc UBER | $68.59 | $101.28 | +48% | vs DSP |
| Intuit Inc INTU | $341.50 | $459.14 | +34% | vs DSP |
| ServiceNow, Inc NOW | $101.97 | $112.60 | +10% | vs DSP |
| SAP SE SAP | €210.75 | €173.59 | −18% | vs DSP |
| Cadence Design Systems, Inc CDNS | $319.92 | $225.48 | −30% | vs DSP |
| Automatic Data Processing, Inc ADP | $303.35 | $150.40 | −50% | vs DSP |
| Shopify Inc SHOP | $148.91 | $64.96 | −56% | vs DSP |
| Snowflake Inc SNOW | $275.88 | $73.81 | −73% | vs DSP |
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Key figures of Viant Technology Inc
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