Famous Brands Ltd (FBR) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Famous Brands Ltd stock ZAR 99.32, price ZAR 50.50, upside +96.7%, quality 70 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range R47.74 – R72.87 · fair‑value band R57.53 – R157.95 · the R50.50 price screens below the R99.32 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Famous Brands Limited, through its subsidiaries, operates as a quick service and casual dining restaurant franchisor in the United Kingdom, South Africa, South African Development Community, the Middle East, and Rest of Africa. It operates through Brands and Supply Chain segments.
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The company operates franchised and company-owned restaurants under the Leading and Signature brands. It is also involved in the manufacture of meat, serviette, sauces and spices, ice cream, potato products, coffee grounds and beans, cheese, juices; and operation of retail outlets.
In addition, it provides manufacturing and logistics services; and retail products, such as dressings and spice condiments, frozen meat products, frozen chips, and other value-added products.
The company was formerly known as Steers Holdings Limited and changed its name to Famous Brands Limited in 2004. Famous Brands Limited was incorporated in 1969 and is headquartered in Midrand, South Africa.
Stock analysis
Famous Brands Ltd (FBR) currently trades at R50.50, while our model-based Fair Value estimate is R99.32, implying the stock looks roughly 49% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of R121.50 per share, and 19 of the 26 models we run sit above the R50.50 price.
Bear case: the Dividend Discount group reads lowest at R33.32, and 7 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: R57.53 (bear) to R157.95 (bull), the price of R50.50 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Famous Brands Ltd reported revenue of 8.7B ZAR in FY2026 versus 6.5B ZAR in FY2022, a compound +7.8%/yr. Reported net income was 601M ZAR in FY2026, compounding +17.3%/yr from FY2022.
Key figures
Market cap 5.0B ZAR Small · P/E ratio 9.3 · P/S ratio 0.57 · EPS (TTM) R5.45 · Dividend yield 7.6% · Net margin 6.1% · Return on equity 44.4% · Return on assets (EBIT) 24.1% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 66 out of 100 (low confidence).
What moves the price
The share trades about 17% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −10% fair-value upside, at 97%, FBR screens cheaper than that median.
Fair Value models
BearR57.53Fair Value R99.32BullR157.95
Price R50.50 · Upside +96.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 8 months old). Earnings retained since then (1.13 ZAR per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.89/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+5.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.3%
Start year 2021 (pandemic). Over 10 years: +7.3% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.1%
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What shareholders gained per year (last 5 years), in ZAR ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in ZAR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+19.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+12.3%
Dividend (yield on the price)7.6%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.12.3% vs 2.7%, picking up
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 11%
Pace: the 5-year rate starts in 2021 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+6.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Africa: IMF forecast 3.3% a year to 2030, 4.9% from 2016 to 2025) that is about +3.4% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Food Distribution · 85 stocks
Beats the industry median on 11/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score70 · Top 25%
Fair Value upside+96.7% · Top 25%
Profitability
Return on equity (12 months)44.4% · Top 25%
Return on assets16.8% · Top 25%
Net margin (12 months)6.1% · Top 25%
Operating margin (12 months)8.6% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)2.3% · Above median
Dividend yield (12 months)7.6% · Top 25%
Balance sheet
Debt / equity0.72× · Highest 25%
Valuation Multiplesvs Food Distribution median · lower = cheaper
P/E (12 months)9.3× · Cheapest 25%
P/B3.73× · Priciest 25%
P/S (12 months)0.57× · Pricier than median
Price / free cash flow (fiscal year)8.8× · Cheaper than median
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Is Famous Brands Ltd (FBR) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of R99.32 versus a price of R50.50, about +97% upside (undervalued).
What is the fair value of FBR?
Our model-based fair value for Famous Brands Ltd is R99.32 (as of Nov 8, 2026), built from audited fundamentals. The current price: R50.50.
What is the quality score of FBR?
Famous Brands Ltd has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Famous Brands Ltd (FBR)?
Our model-based price target is the fair value of R99.32 (as of Nov 8, 2026) from 26 valuation models. Cautious scenario R57.53, optimistic scenario R157.95. It is a calculation from audited fundamentals, not an analyst target.
What is the Famous Brands Ltd stock forecast for 2026?
Our models put fair value at R99.32, about +97% upside versus a price of R50.50 (undervalued). Cautious scenario R57.53, optimistic scenario R157.95. The calculation is refreshed regularly with new filings.
What is the revenue of Famous Brands Ltd (FBR)?
Famous Brands Ltd reported trailing-twelve-month revenue of about 8.8B ZAR (latest available figure, as of Nov 8, 2026).
Does Famous Brands Ltd pay a dividend?
Famous Brands Ltd currently shows a dividend yield of 7.57% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Famous Brands Ltd (FBR) and when is the ex-dividend date?
Famous Brands Ltd pays a dividend of R3.83 per share a year, a dividend yield of 7.6%. The next ex-dividend date is Dec 15, 2026. The payout ratio is 70.2% of earnings. Free cash flow covers the dividend 1.51 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Famous Brands Ltd (FBR)?
For today's price to be fair in a discounted-cash-flow model, Famous Brands Ltd would have to grow free cash flow by +6.8 % per year for five years (discount rate 14.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +13.3 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of FBR use?
Our models discount Famous Brands Ltd at 14.9 %: a base by market capitalisation (micro), damped by beta 0.26, country premium for South Africa. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Famous Brands Ltd that is +6.8 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (14.9 %) and the same formula as our fair value.
How much growth has Famous Brands Ltd (FBR) delivered so far?
Over the past 5 years revenue at Famous Brands Ltd grew +13.3 % a year. The price currently implies free-cash-flow growth of +6.8 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Famous Brands Ltd (FBR) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Famous Brands Ltd (+6.8 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Famous Brands Ltd (FBR)?
The free-cash-flow yield on the price is 11.31 %: that much free cash flow Famous Brands Ltd produces per unit of market value. When it exceeds the discount rate of our models (14.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Famous Brands Ltd (FBR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Famous Brands Ltd it is R99.32 per share (as of Nov 8, 2026), against a price of R50.50. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Famous Brands Ltd stock overvalued or undervalued in 2026?
As of Nov 8, 2026, FBR trades below its calculated fair value: price R50.50, fair value R99.32, a gap of about +97% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FBR?
No. The price is what the market pays today (R50.50); the fair value is what the company's own numbers justify (R99.32). For Famous Brands Ltd the two are R48.82 per share apart. That gap is exactly why we show both numbers side by side.
How much is Famous Brands Ltd worth?
The market values Famous Brands Ltd at about 5.0B ZAR (market capitalisation, as of Nov 8, 2026). Per share that is R50.50; our models calculate a fair value of R99.32 per share.
What do the bullish and bearish scenarios say about FBR?
Our models span a range for Famous Brands Ltd: cautious scenario R57.53, base R99.32, optimistic R157.95 per share (as of Nov 8, 2026, price R50.50). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of FBR?
Famous Brands Ltd trades at a price-to-earnings ratio of 9.3 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of R99.32 is built from several models across several years. Median P/E at fiscal year-end, 8 fiscal years (2017 to 2026), reported earnings: 13.8. Other multiples: P/B 3.7, P/S 0.6, EV/EBITDA 5.7.
How solid is the balance sheet of Famous Brands Ltd (FBR)?
Balance-sheet figures for Famous Brands Ltd (as of Nov 8, 2026): return on equity 44.4%, debt of 0.72 per unit of equity. They feed the Quality Score of 70/100, which measures business quality independently of the share price.
How far is FBR from its 52-week high?
Famous Brands Ltd trades at R50.50, about 17% below its 52-week high of R61.14 and 4% above the low of R48.74 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of R99.32 is for.
Which stocks are comparable to Famous Brands Ltd?
From the same area (Consumer Defensive) we also value Sysco Corporation, US Foods Holding, Performance Food Group, Jerónimo Martins, SGPS, S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Famous Brands Ltd stock attractive at the current price?
The data as of Nov 8, 2026: price R50.50, calculated fair value R99.32 (+97%), Quality Score 70/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FBR calculated?
We run Famous Brands Ltd through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of R99.32 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Famous Brands Ltd currently trades 49% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Famous Brands Ltd (FBR)?
The closing price on Nov 6, 2026 was R50.50. Our model-based fair value is R99.32, about +97% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Famous Brands Ltd right now?
The price is below even our cautious bear case (R57.53). The market is more pessimistic than our downside scenario. The model range is unusually wide (R57.53 to R157.95). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid quality (70/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of Famous Brands Ltd (FBR) come from?
Earnings per share at Famous Brands Ltd grew +1.5 % a year from 2015 to 2026. Broken into its drivers: revenue per share +7.3 %, EBIT margin −5.7 %, tax rate +0.5 %, residual (interest, one-offs) −0.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Famous Brands Ltd
How large is the market capitalisation of Famous Brands Ltd (FBR)?
The market capitalisation of Famous Brands Ltd is 5.0B ZAR. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Famous Brands Ltd (FBR)?
The price-to-sales ratio of Famous Brands Ltd is 0.57 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Famous Brands Ltd (FBR)?
Earnings per share at Famous Brands Ltd are R5.45 (price ÷ EPS = P/E 9.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Famous Brands Ltd (FBR)?
The dividend yield of Famous Brands Ltd is 7.6% (payout 70.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Famous Brands Ltd (FBR)?
The net margin of Famous Brands Ltd is 6.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Famous Brands Ltd (FBR)?
The return on equity (ROE) of Famous Brands Ltd is 44.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Famous Brands Ltd (FBR)?
On an EBIT basis the return on assets of Famous Brands Ltd is 24.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Famous Brands Ltd (FBR)?
The operating margin of Famous Brands Ltd is 8.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Famous Brands Ltd (FBR)?
Revenue at Famous Brands Ltd is growing +2.3% versus a year earlier (3y avg +5.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Famous Brands Ltd (FBR)?
Earnings per share at Famous Brands Ltd are growing −23.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Famous Brands Ltd (FBR) carry?
The net debt of Famous Brands Ltd is 917M ZAR (fiscal year 2026, ≈ 1.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 8, 2026