Herc Holdings Inc (HRI) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Herc Holdings Inc stock $0.63, price $152, that is 99.6% below the price, quality 21 out of 100. Rating: strongly overvalued. Calculated from audited financials with 11 of our 26 valuation models and 37 quality factors, updated daily.
- Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with one Yes, for free
Herc Holdings Inc
HRI · USOur calculation puts a fair price 100% below what the stock costs today.
Risks from the AI analysis
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range $79.79 – $230.50 · fair‑value band $0.4700 – $0.7800 · the $151.94 price screens above the $0.6300 fair value. As of Nov 5, 2026.
Every Wednesday you see whether Herc Holdings is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Company profile
Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment.
Show moreShow less
The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools.
In addition, it provides various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor.
Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies.
It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including refineries and petrochemical, automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, and food and beverage industries; infrastructure and government sectors; and commercial facilities, commercial warehousing, education, healthcare, data centers, hospitality, retail, special event management and non-account customers.
The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.
Stock analysis
Herc Holdings Inc (HRI) currently trades at $151.94, while our model-based Fair Value estimate is $0.6300, 100% below the price, so the stock looks overvalued today.
Show more
Valuation
Bull case: the Multiples group reads highest at a median of $4.50 per share, and 1 of the 11 models we run sit above the $151.94 price.
Bear case: the Earnings-Based group reads lowest at $0.2900, and 10 of the 11 models stay below the price. Data coverage for this calculation is low.
Scenario range: $0.4700 (bear) to $0.7800 (bull), the price of $151.94 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 21/100 (below-average quality), in the Industrials sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Herc Holdings Inc reported revenue of $4.4B in FY2025 versus $2.1B in FY2021, a compound +20.5%/yr. Reported net income was $1.0M in FY2025, compounding −74.2%/yr from FY2021.
Key figures
Market cap $5.3B Mid · P/E ratio 40.6 · P/S ratio 1.09 · EPS (TTM) $3.74 · Dividend yield 1.8% · Net margin 2.5% · Return on equity 6.3% · Return on assets (EBIT) 9.6% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 15% below its 52-week high and 69% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −15% fair-value upside, at −100%, HRI screens richer than that median.
Fair Value models
All 11 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, one officer or director bought shares worth $502,855, on Aug 21, 2026.
- BuyErik OlssonDirector3,085 shares at $163.00$502,855Aug 21, 2026
- BuyJohn A OlinDirector3,000 shares at $142.47$427,410Feb 27, 2026
Plus 6 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
HRI screens overvalued: fair value 100% below the price. Compare with United Rentals, Inc →
Recent news
- HRI Q3 deep dive: specialty expansion and mega project momentum drive improved outlook
- 5 must-read analyst questions from Herc’s Q3 earnings call
- Are Transportation Stocks Lagging Herc Holdings (HRI) This Year?
- Stocks making big moves yesterday: Arlo Technologies, Herc, Polaris, Dell, and Euronet Worldwide
Compare Herc Holdings Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Rental & Leasing Services · 85 stocks
Valuation Multiplesvs Rental & Leasing Services median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Industrials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Net margin by industry
- P/B ratio by industry
- Stock screener with 62 metrics
- Undervalued stocks: Industrials
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Rental & Leasing Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| BOC Aviation Limited 2588 | HK$80.10 | HK$145.93 | +82% | vs HRI |
| AerCap Holdings AER | $169.64 | $198.34 | +17% | vs HRI |
| Element Fleet Management Corp EFN | C$20.08 | C$21.70 | +8% | vs HRI |
| Sixt SE SIX2 | €75.40 | €74.96 | −1% | vs HRI |
| Sunbelt Rentals Holdings SUNB | $77.05 | $65.76 | −15% | vs HRI |
| GATX Corporation GATX | $182.74 | $129.05 | −29% | vs HRI |
| Ryder System, Inc R | $266.39 | $161.31 | −39% | vs HRI |
| United Rentals, Inc URI | $1,056 | $436.95 | −59% | vs HRI |
| EquipmentShare.com Inc EQPT | $14.68 | $5.43 | −63% | vs HRI |
| U-Haul Holding UHAL | $56.74 | $8.90 | −84% | vs HRI |
Explore undervalued stocks
More undervalued Industrials stocks →
Try a ready-made strategy
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is Herc Holdings Inc (HRI) overvalued or undervalued?
What is the fair value of HRI?
What is the quality score of HRI?
What is the price target for Herc Holdings Inc (HRI)?
What is the Herc Holdings Inc stock forecast for 2026?
What is the revenue of Herc Holdings Inc (HRI)?
Does Herc Holdings Inc pay a dividend?
How much is the dividend of Herc Holdings Inc (HRI) and when is the ex-dividend date?
What is the intrinsic value of Herc Holdings Inc (HRI)?
Is Herc Holdings Inc stock overvalued or undervalued in 2026?
Is fair value the same as the market price of HRI?
How much is Herc Holdings Inc worth?
What do the bullish and bearish scenarios say about HRI?
What is the P/E ratio of HRI?
What is the PEG ratio of HRI?
How solid is the balance sheet of Herc Holdings Inc (HRI)?
How far is HRI from its 52-week high?
Which stocks are comparable to Herc Holdings Inc?
Is Herc Holdings Inc stock attractive at the current price?
How is the fair value of HRI calculated?
Is it still worth investing in stocks now?
What is the share price of Herc Holdings Inc (HRI)?
What should I pay attention to with Herc Holdings Inc right now?
Where does the earnings growth of Herc Holdings Inc (HRI) come from?
Key figures of Herc Holdings Inc
How large is the market capitalisation of Herc Holdings Inc (HRI)?
What is the P/S ratio of Herc Holdings Inc (HRI)?
What are the earnings per share of Herc Holdings Inc (HRI)?
What is the dividend yield of Herc Holdings Inc (HRI)?
What is the net margin of Herc Holdings Inc (HRI)?
What is the return on equity of Herc Holdings Inc (HRI)?
What is the EBIT return on assets of Herc Holdings Inc (HRI)?
What is the operating margin of Herc Holdings Inc (HRI)?
How fast is revenue growing at Herc Holdings Inc (HRI)?
How fast are earnings growing at Herc Holdings Inc (HRI)?
How much free cash flow does Herc Holdings Inc (HRI) generate?
How much net debt does Herc Holdings Inc (HRI) carry?
Watch Herc Holdings Inc in the live analysis
One click puts Herc Holdings Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.
Watch for free →Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.