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Ichitan Group (ICHI) Fair Value & Analysis

Consumer Defensive · TH · Market cap 19.0B THB

IG Ichitan Group ICHI · BK
Price15.00 THB
Fair Value17.48 THB
Upside+16.5%
Quality72/100
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Mixed Growth
Solidly profitable · 18.4% net margin
Low debt · generates free cash flow
7.99% dividend yield
Ranks above peers (12/15)
Wide moat 72/100
Evidence: High Range 10.74 THB – 22.52 THB Share as image

Fair value as of: Jul 16, 2026

From 25 valuation models · updated 25 days ago

Fair value updated Jul 16, 2026, revised from 17.58 THB to 17.48 THB (−0.6%) since Jun 24, 2026. Share price +7.9% over the past month.

A solid business, screening 17% undervalued on our models.

What matters now

  • A fairly wide model range (10.74 THB to 22.52 THB) leaves room in how you read the outcome.
  • Our model range runs from 10.74 THB (bear) to 22.52 THB (bull), base 17.48 THB. The closer the price sits to the lower half, the larger the margin of safety.
  • Quality 72/100 (solid quality) with high evidence: the data supports the verdict.
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Price vs Fair Value (5 years)

15.67 THB 5.49 THB Fair Value 17.48 THB Feb 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.

How to read this chart

60‑month range 5.49 THB – 15.67 THB · fair‑value band 10.74 THB – 22.52 THB · the 15.00 THB price screens below the 17.48 THB fair value. Dashed = 300-day average. As of Jul 16, 2026.

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Analysis

Ichitan Group (ICHI) currently trades at 15.00 THB, while our model-based Fair Value estimate is 17.48 THB, implying the stock looks roughly 16.5% undervalued today. The Quality Score stands at 72/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Ichitan Group generated revenue of 7.4B THB at a net margin of 18.4%. Revenue grew 11.0% year over year. It earns a return on equity of 23.0%. The balance sheet holds a net cash position of 74.0M THB. Fundamentals as of Jul 16, 2026

Our scenario range runs from 10.74 THB (bear case) to 22.52 THB (bull case); at 15.00 THB, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 70% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -14% fair-value upside, at 17%, ICHI screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF 6.26 THB 8.80 THB 12.29 THB 80
Residual Income 6.14 THB 7.35 THB 18.80 THB 76
Rev-Margin DCF 6.17 THB 9.51 THB 13.13 THB 74
All 25 models by family
DCF Models
FCF DCF 6.09 THB 8.84 THB 12.80 THB 38
Owner Earnings 14.35 THB 20.88 THB 30.27 THB 31
5Y Revenue Exit 6.17 THB 9.46 THB 13.54 THB 39
5Y EBITDA Exit 10.37 THB 16.97 THB 24.44 THB 41
5Y P/E Exit 11.26 THB 18.58 THB 25.95 THB 38
10Y Revenue Exit 5.89 THB 8.84 THB 12.52 THB 36
10Y EBITDA Exit 8.71 THB 13.93 THB 20.51 THB 37
10Y P/E Exit 9.27 THB 15.02 THB 21.62 THB 35
Earnings-Based
Graham-Dodd 6.94 THB 16.96 THB 21.93 THB 54
PEG = 1.0 3.03 THB 4.33 THB 5.63 THB 46
EPV 8.57 THB 9.98 THB 11.22 THB 59
Dividend Discount
Gordon GGM 9.64 THB 17.48 THB 27.78 THB 70
DDM Multi-Stage 9.64 THB 14.47 THB 19.75 THB 61
Multiples
P/E Multiple 16.08 THB 21.45 THB 26.81 THB 63
P/S Multiple 7.46 THB 9.95 THB 12.44 THB 58
P/B Multiple 13.02 THB 17.36 THB 21.70 THB 55
EV/EBIT 13.14 THB 17.50 THB 21.85 THB 53
EV/EBITDA 14.56 THB 19.39 THB 24.22 THB 54
EV/Revenue 6.61 THB 9.41 THB 12.21 THB 43
Asset-Based
NCAV (Graham) 2.17 THB 2.91 THB 4.35 THB 50
Growth DCF
Growth DCF 6.26 THB 8.80 THB 12.29 THB 80
Rev-Margin DCF 6.17 THB 9.51 THB 13.13 THB 74
Economic Profit
Residual Income 6.14 THB 7.35 THB 18.80 THB 76
ROIC Compounder 8.96 THB 11.01 THB 13.25 THB 72
Growth Earnings
Growth-Adj P/E 12.31 THB 17.58 THB 22.86 THB 68

Widest divergence: Growth Earnings (17.58 THB) versus Asset-Based (2.91 THB). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) 7.4B THB
Revenue growth (YoY) +10.9%
Net margin 18.4%
Return on equity 23.0%
Free cash flow 728M THB FY2025
P/E ratio 13.9
More key figures
Operating margin 17.0%
EPS (TTM) 1.05 THB
Dividend yield 8.0%
EPS growth (YoY) +15.8%
Net cash 74.0M THB FY2025

Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 72/100

Of which business quality 68 · Market factors (momentum, volatility) 84

Profitability 79
Margins and returns on capital today
Quality Growth 31
Are margins and returns improving?
Cashflow 45
Earnings quality: real cash, not paper profit
Fin. Strength 82
Balance sheet, leverage, solvency risk
Investment 99
Disciplined investing over empire-building
Low Volatility 89
Calm price path (market factor)
Momentum 73
Price trend over the last 3–12 months (market factor)
52W Momentum 98
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Ichitan Group Public Company Limited, engages in the manufacture and sale of beverages in Thailand and internationally. The company offers ready-to-drink green tea under the ICHITAN green tea brand; herbal tea drink under the Yen Yen brand; and Shizuoka Green Tea No Sugar, Shizuoka Green Tea Jasmine No Sugar, and Shizuoka Green Tea Jasmine Mildly Sweet.

Full company description

Ichitan Group Public Company Limited, engages in the manufacture and sale of beverages in Thailand and internationally. The company offers ready-to-drink green tea under the ICHITAN green tea brand; herbal tea drink under the Yen Yen brand; and Shizuoka Green Tea No Sugar, Shizuoka Green Tea Jasmine No Sugar, and Shizuoka Green Tea Jasmine Mildly Sweet. It also provides Ichitan PH Plus Alkaline Water; carbonated drink under the TANSANSU brand; and Tan Power products. The company was formerly known as Mai Tan Company Limited. The company was incorporated in 2010 and is headquartered in Bangkok, Thailand.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Ichitan Group reported revenue of 8.1B THB in FY2025 versus 5.2B THB in FY2021, a compound +11.5%/yr. Reported net income was 1.3B THB in FY2025, compounding +24.8%/yr from FY2021.

Growth Quality 75/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
8.1B THB
Latest YoY
−5.9%
Avg. growth/yr (3Y)
+8.4%
Avg. growth/yr (5Y)
+9.7%
Avg. growth/yr (13Y)
+5.8%
Revenue +11.5%/yr
FY21 5.2B THB
FY22 6.3B THB
FY23 8.0B THB
FY24 8.6B THB
FY25 8.1B THB
Net income +24.8%/yr
FY21 547M THB
FY22 642M THB
FY23 1.1B THB
FY24 1.3B THB
FY25 1.3B THB

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Cite: Fair Value Calculator (2026). "Ichitan Group Fair Value". https://www.fairvalue-calculator.com/stock/ICHI

Peer Group

Beverages - Non-Alcoholic · 91 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 72 · Top 25%
Fair Value upside +17% · Above median
Return on equity (TTM) 23% · Top 25%
Return on assets 13% · Top 25%
Net margin (TTM) 18% · Top 25%
Operating margin (TTM) 17% · Top 25%
Revenue growth 11% · Above median
Dividend yield (TTM) 8.0% · Top 25%
Debt / equity 0.02× · Lower than median

Valuation Multiples vs Beverages - Non-Alcoholic median · lower = cheaper

P/E (TTM) 13.9× · Cheaper than median
P/B 3.36× · Pricier than median
P/S (TTM) 2.55× · Pricier than median
P/FCF 0.8× · Cheaper than median
EV/EBITDA 9.0× · Pricier than median
PEG 1.15× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 55 · sector 28
FUTURE 55 · sector 46
PAST 92 · sector 49
HEALTH 99 · sector 95
DIVIDEND 100 · sector 47

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).

Stock Price Fair Value vs Fair Value
The Coca-Cola Company KO $87.05 $36.57 -58%
PepsiCo, Inc PEP $139.02 $106.91 -23%
Monster Beverage Corporation MNST $97.50 $35.82 -63%
Nongfu Spring Co 9633 HK$41.44 HK$30.72 -26%
Coca-Cola Europacific Partners PLC CCEP €92.10 €85.41 -7%
Keurig Dr Pepper Inc KDP $31.25 $30.99 -1%
Coca-Cola FEMSA, S.A. KOF $102.04 $106.45 +4%
Coca-Cola HBC AG EEE €57.90 €52.82 -9%
Varun Beverages Limited VBL ₹495.70 ₹187.49 -62%
Eastroc Beverage (Group) Co 605499 ¥124.43 ¥107.57 -14%

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Frequently asked questions

Is Ichitan Group (ICHI) overvalued or undervalued?
As of Jul 16, 2026, our model estimates a fair value of 17.48 THB versus a price of 15.00 THB, about +17% (undervalued).
What is the fair value of ICHI?
Our model-based fair value for Ichitan Group is 17.48 THB (as of Jul 16, 2026), built from audited fundamentals. The current price is 15.00 THB.
What is the quality score of ICHI?
Ichitan Group has a Quality Score of 72/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Ichitan Group (ICHI)?
Ichitan Group reported trailing-twelve-month revenue of about 7.4B THB (latest available figure, as of Jul 16, 2026).
What is the net profit margin of ICHI?
The net profit margin of Ichitan Group is about 18.4%, meaning it keeps roughly 18.4% of revenue as net income. Based on the latest reported figures.
Does Ichitan Group pay a dividend?
Ichitan Group currently shows a dividend yield of about 8.98% relative to its recent price (as of Jul 16, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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