Imperial Brands PLC (IMB) Fair Value & Analysis
Consumer Defensive · GB · Market cap 20.6B GBX
Fair value as of: Jul 15, 2026
From 26 valuation models · updated 26 days ago
Fair value updated Jul 15, 2026, revised from £55.85 to £56.33 (+0.9%) since Jun 25, 2026. Share price +0.8% over the past month.
A solid business, screening 111% undervalued on our models.
What matters now
- The price is below even our cautious bear case (£33.04). The market is more pessimistic than our downside scenario.
- Solid quality (66/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (£33.04 to £71.03) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 15, 2026.
How to read this chart
60‑month range £10.07 – £30.90 · fair‑value band £33.04 – £71.03 · the £26.72 price screens below the £56.33 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 15, 2026.
Analysis
Imperial Brands PLC (IMB) currently trades at £26.72, while our model-based Fair Value estimate is £56.33, implying the stock looks roughly 110.8% undervalued today. The Quality Score stands at 66/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Imperial Brands PLC generated revenue of £19.4B at a net margin of 9.0%. Revenue grew 4.9% year over year. It earns a return on equity of 37.2%. Net debt stands at £8.6B. Fundamentals as of Jul 15, 2026
Our scenario range runs from £33.04 (bear case) to £71.03 (bull case); at £26.72, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. For context, the median of 10 Consumer Defensive peers we cover trades at 4% fair-value upside, at 111%, IMB screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth DCF (£51.91) versus Asset-Based (£4.22). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 15, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 51
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, the Americas, Africa, the Asia, Australasia, and internationally. It offers a range of cigarettes, tobacco accessories, vapour, heated tobacco, and oral nicotine.
Full company description
Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, the Americas, Africa, the Asia, Australasia, and internationally. It offers a range of cigarettes, tobacco accessories, vapour, heated tobacco, and oral nicotine. The company sells its products under various brands, including JPS, Davidoff, Gauloises, West, Winston, Kool, Lambert & Butler, P&S, Fortuna, Nobel, News, Backwoods, Champion, Golden Virginia, FINE, Rizla, Blu, Pulze, Skruf, and Zone. In addition, it engages in the distribution of tobacco and NGP products for tobacco and NGP product manufacturers; and various non-tobacco and NGP products and services. Further, the company is involved in the management of a golf course; distribution of pharmaceuticals, POS software, and published materials and other products; printing and publishing activities; and provision of long haul transportation, industrial parcel and express delivery, pharmaceutical products logistics, advertising, payment, freight forwarding, and support management services, as well as owns the trademarks; and retails its products. Additionally, it engages in edition and distribution of books and non-periodical publication. Furthermore, the company is involved in research and development of e-vapour products. The company was formerly known as Imperial Tobacco Group PLC and changed its name to Imperial Brands PLC in February 2016. Imperial Brands PLC was founded in 1636 and is based in Bristol, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Imperial Brands PLC reported revenue of £32.2B in FY2025 versus £32.8B in FY2021, a compound −0.5%/yr. Reported net income was £2.1B in FY2025, compounding −7.5%/yr from FY2021.
Watch IMB: get an alert when its fair value changes →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Imperial Brands Touts Strong 2026 Start as NGP Growth and £320M Savings Plan Advance
- How The Investment Story For Imperial Brands (LSE:IMB) Is Shifting As Caution Grows
- Imperial Brands strengthens tobacco-free product range with Black Buffalo purchase
- Imperial Brands PLC (IMBBF) (Q2 2026) Earnings Call Highlights: Strategic Growth Amid Market ...
Peer Group
Tobacco · 34 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Tobacco median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Tobacco stocks, each showing price versus our Fair Value estimate (as of Jul 15, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Philip Morris International Inc PM | $188.93 | $103.71 | -45% |
| British American Tobacco p.l.c. BTI | $60.02 | $61.14 | +2% |
| Altria Group MO | $68.44 | $81.81 | +20% |
| ITC Limited ITC | ₹281.75 | ₹282.04 | +0% |
| KT&G Corporation 033780 | 179,900 KRW | 119,073 KRW | -34% |
| PT Hanjaya Mandala Sampoerna Tbk, HMSP | 695.00 IDR | 1,193 IDR | +72% |
| Godfrey Phillips India Limited GODFRYPHLP | ₹2,337 | ₹1,194 | -49% |
| PT Gudang Garam Tbk, GGRM | 16,375 IDR | 16,988 IDR | +4% |
| TABAK TABAK | 18,480 CZK | 23,215 CZK | +26% |
| China Tobacco International (HK) Company 6055 | HK$23.00 | HK$24.09 | +5% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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