iQIYI Inc (IQ) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of iQIYI Inc $1.92, price $1.04, upside +84.8%, quality 32 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $0.8601 – $15.89 · fair‑value band $1.31 – $2.74 · the $1.04 price screens below the $1.92 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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iQIYI, Inc. provides online entertainment video services in the People's Republic of China. The company operates a platform that provides a collection of internet video content, such as professionally produced content licensed from professional content providers and self-produced content.
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iQIYI, Inc. provides online entertainment video services in the People's Republic of China. The company operates a platform that provides a collection of internet video content, such as professionally produced content licensed from professional content providers and self-produced content. It also engages in the production, aggregation, and distribution of online long-form videos, micro dramas, micro animations, micro variety shows, edited video clips, and video blogs; and provision of experience services, online mobile games, comics, and others. In addition, the company provides membership, online brand and performance-based advertising, and content distribution services. Further, it is involved in the talent agency and IP licensing activities. The company was formerly known as Qiyi.com, Inc. and changed its name to iQIYI, Inc. in November 2017. The company was incorporated in 2009 and is based in Beijing, the People's Republic of China. iQIYI, Inc. is a subsidiary of Baidu Holdings Limited.
Stock analysis
iQIYI Inc (IQ) currently trades at $1.04, while our model-based Fair Value estimate is $1.92, implying the stock looks roughly 45.9% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $2.81 per share, and 4 of the 5 models we run sit above the $1.04 price.
Bear case: the DCF Models group reads lowest at $1.92, and 1 of the 5 models stay below the price. Evidence for this calculation is medium.
Scenario range: $1.31 (bear) to $2.74 (bull), the price of $1.04 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 32/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
iQIYI Inc reported revenue of 27.3B CNY in FY2025 versus 30.6B CNY in FY2021, a compound −2.8%/yr. Reported net income was −206M CNY in FY2025.
Key figures
Market cap $1.0B · P/E ex one-offs 24.0 · P/S ratio 0.04 · EPS (TTM) $−0.1000 · Net margin −0.8% · Return on equity −5.1% · Return on assets (EBIT) 0.7% · Operating margin −3.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).
What moves the price
The share trades about 61% below its 52-week high and 21% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −4% fair-value upside, at 85%, IQ screens cheaper than that median.
Fair Value models
Bear $1.31Fair Value $1.92Bull $2.74
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.19/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−6.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.7%
Start year 2020 (pandemic). Over 10 years: +17.8% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.8%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−20.3% (2020) → 0.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
more than +80 %
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in CNY, China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −0.3% a year for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 261 stocks
Beats the industry median on 4/12 measures
Overall it trails its industry peers.
Valuation
Quality Score32 · Bottom 25%
Fair Value upside+85% · Top 25%
Profitability
Return on assets0% · Below median
Net margin (TTM)−3% · Below median
Operating margin (TTM)−4% · Below median
Growth and dividend
Revenue growth−13% · Bottom 25%
Balance sheet
Debt / equity0.76× · Highest 25%
Valuation Multiplesvs Entertainment median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "iQIYI Inc Fair Value". https://www.fairvalue-calculator.com/stock/IQ
Frequently asked questions
Is iQIYI Inc (IQ) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $1.92 versus a price of $1.04, about +85% upside (undervalued).
What is the fair value of IQ?
Our model-based fair value for iQIYI Inc is $1.92 (as of Sep 23, 2026), built from audited fundamentals. The current price: $1.04.
What is the quality score of IQ?
iQIYI Inc has a Quality Score of 32/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for iQIYI Inc (IQ)?
Our model-based price target is the fair value of $1.92 (as of Sep 23, 2026) from 5 valuation models. Cautious scenario $1.31, optimistic scenario $2.74. It is a calculation from audited fundamentals, not an analyst target.
What is the iQIYI Inc stock forecast for 2026?
Our models put fair value at $1.92, about +85% upside versus a price of $1.04 (undervalued). Cautious scenario $1.31, optimistic scenario $2.74. The calculation is refreshed regularly with new filings.
What is the revenue of iQIYI Inc (IQ)?
iQIYI Inc reported trailing-twelve-month revenue of about 26.3B CNY (latest available figure, as of Sep 23, 2026).
What growth is priced into iQIYI Inc (IQ)?
For today's price to be fair in a discounted-cash-flow model, iQIYI Inc would have to grow free cash flow by more than 80 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -1.7 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of IQ use?
Our models discount iQIYI Inc at 9.8 %: a base by market capitalisation (small), damped by beta 0.17, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For iQIYI Inc that is more than 80 % per year a year over ten years, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has iQIYI Inc (IQ) delivered so far?
Over the past 5 years revenue at iQIYI Inc grew -1.7 % a year. The price currently implies more than 80 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of iQIYI Inc (IQ) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into iQIYI Inc (more than 80 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of iQIYI Inc (IQ)?
The free-cash-flow yield on the price is 0.14 %: that much free cash flow iQIYI Inc produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of iQIYI Inc (IQ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For iQIYI Inc it is $1.92 per share (as of Sep 23, 2026), against a price of $1.04. It is the blended result of 5 valuation models (cash flow, earnings, asset, dividend).
Is iQIYI Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, IQ trades below its calculated fair value: price $1.04, fair value $1.92, a gap of about +85% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of IQ?
No. The price is what the market pays today ($1.04); the fair value is what the company's own numbers justify ($1.92). For iQIYI Inc the two are $0.8820 per share apart. That gap is exactly why we show both numbers side by side.
How much is iQIYI Inc worth?
The market values iQIYI Inc at about $1.0B (market capitalisation, as of Sep 23, 2026). Per share that is $1.04; our models calculate a fair value of $1.92 per share.
What do the bullish and bearish scenarios say about IQ?
Our models span a range for iQIYI Inc: cautious scenario $1.31, base $1.92, optimistic $2.74 per share (as of Sep 23, 2026, price $1.04). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of IQ?
The PEG ratio of iQIYI Inc is 2.48 (P/E divided by earnings growth, as of Sep 23, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of iQIYI Inc (IQ)?
Balance-sheet figures for iQIYI Inc (as of Sep 23, 2026): return on equity −5.1%, debt of 0.76 per unit of equity. They feed the Quality Score of 32/100, which measures business quality independently of the share price.
How far is IQ from its 52-week high?
iQIYI Inc trades at $1.04, about 61% below its 52-week high of $2.70 and 21% above the low of $0.8601 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of $1.92 is for.
Which stocks are comparable to iQIYI Inc?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Warner Bros. Discovery, Inc, Live Nation Entertainment, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is iQIYI Inc stock attractive at the current price?
The data as of Sep 23, 2026: price $1.04, calculated fair value $1.92 (+85%), Quality Score 32/100, from 5 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of IQ calculated?
We run iQIYI Inc through 5 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.92, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. iQIYI Inc currently trades 85 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of iQIYI Inc (IQ)?
The closing price on Sep 24, 2026 was $1.04. Our model-based fair value is $1.92, about +85% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with iQIYI Inc right now?
The large discount to fair value meets weak quality (32/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case ($1.31). The market is more pessimistic than our downside scenario. A fairly wide model range ($1.31 to $2.74) leaves room in how you read the outcome.
Key figures of iQIYI Inc
How large is the market capitalisation of iQIYI Inc (IQ)?
The market capitalisation of iQIYI Inc is $1.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of iQIYI Inc (IQ) excluding one-off items?
Excluding one-off items, the price-to-earnings ratio of iQIYI Inc is 24.0 (fiscal year 2025, the reported result was a loss).
What is the P/S ratio of iQIYI Inc (IQ)?
The price-to-sales ratio of iQIYI Inc is 0.04 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of iQIYI Inc (IQ)?
Earnings per share at iQIYI Inc are $−0.1000. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of iQIYI Inc (IQ)?
The net margin of iQIYI Inc is −0.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of iQIYI Inc (IQ)?
The return on equity (ROE) of iQIYI Inc is −5.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of iQIYI Inc (IQ)?
On an EBIT basis the return on assets of iQIYI Inc is 0.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of iQIYI Inc (IQ)?
The operating margin of iQIYI Inc is −3.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at iQIYI Inc (IQ)?
Revenue at iQIYI Inc is growing −13.4% versus a year earlier (3y avg −2.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at iQIYI Inc (IQ)?
Earnings per share at iQIYI Inc are growing −72.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does iQIYI Inc (IQ) carry?
The net debt of iQIYI Inc is 11.2B CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Sep 23, 2026