iQIYI, Inc (IQ) Fair Value & Analysis

Communication Services · US · Market cap $984M

Below-average quality, screening 36% undervalued on our models.

What matters now

• The large discount to fair value meets weak quality (32/100). That raises the risk this is a value trap rather than a bargain.
• The model range is unusually wide ($0.9365 to $2.69). The outcome hinges heavily on assumptions, so read the point estimate with caution.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 5, 2026.

How to read this chart

60‑month range $0.9612 – $15.89 · fair‑value band $0.9365 – $2.69 · the $1.33 price screens below the $1.81 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 5, 2026.

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Analysis

iQIYI, Inc (IQ) currently trades at $1.33, while our model-based Fair Value estimate is $1.81, implying the stock looks roughly 36.3% undervalued today. The Quality Score stands at 32/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, iQIYI, Inc generated revenue of $26.3B at a net margin of -2.6%. Revenue declined 13.4% year over year. It earns a return on equity of -5.1%. Net debt stands at $11.2B. Fundamentals as of Jul 5, 2026

Our scenario range runs from $0.9365 (bear case) to $2.69 (bull case); at $1.33, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 53% below its 52-week high and 35% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -52% fair-value upside, at 36%, IQ screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Multiples ($2.66) versus Dividend Discount ($0.0126). Highest evidence: Gordon GGM (70).

Key figures & financial health

Quality Score breakdown

About the company

iQIYI, Inc. provides online entertainment video services in the People's Republic of China. The company operates a platform that provides a collection of internet video content, such as professionally produced content licensed from professional content providers and self-produced content.

Full company description

iQIYI, Inc. provides online entertainment video services in the People's Republic of China. The company operates a platform that provides a collection of internet video content, such as professionally produced content licensed from professional content providers and self-produced content. It also engages in the production, aggregation, and distribution of online long-form videos, micro dramas, micro animations, micro variety shows, edited video clips, and video blogs; and provision of experience services, online mobile games, comics, and others. In addition, the company provides membership, online brand and performance-based advertising, and content distribution services. Further, it is involved in the talent agency and IP licensing activities. The company was formerly known as Qiyi.com, Inc. and changed its name to iQIYI, Inc. in November 2017. The company was incorporated in 2009 and is based in Beijing, the People's Republic of China. iQIYI, Inc. is a subsidiary of Baidu Holdings Limited.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

iQIYI, Inc reported revenue of $27.3B in FY2025 versus $30.6B in FY2021, a compound −2.8%/yr. Reported net income was −$206M in FY2025.

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Peer Group

Entertainment · 265 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Entertainment median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.