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Max Stock Ltd (MAXO) Fair Value & Analysis

Consumer Defensive · Il · Market cap 5.0B ILA

MS Max Stock Ltd MAXO · TA
Price35.61 ILA
Fair Value19.65 ILA
Upside-44.8%
Quality71/100
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Healthy Growth
Thin margins · 9.5% net margin
Low debt · generates free cash flow
Ranks above peers (9/14)
Wide moat 70/100
Evidence: High Range 14.73 ILA – 24.56 ILA Share as image

Fair value as of: Jul 11, 2026

From 26 valuation models · updated 29 days ago

Share price −6.4% over the past month.

A solid business, but screening 45% overvalued on our models.

What matters now

  • A high-quality business (quality 71/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
  • The price sits above even our optimistic bull case (24.56 ILA). The favourable scenario is already priced in.
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Price vs Fair Value (5 years)

43.97 ILA 4.31 ILA Fair Value 19.65 ILA Mar 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 11, 2026.

How to read this chart

60‑month range 4.31 ILA – 43.97 ILA · fair‑value band 14.73 ILA – 24.56 ILA · the 35.61 ILA price screens above the 19.65 ILA fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 11, 2026.

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Analysis

Max Stock Ltd (MAXO) currently trades at 35.61 ILA, while our model-based Fair Value estimate is 19.65 ILA, implying the stock looks roughly 44.8% overvalued today. The Quality Score stands at 71/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Max Stock Ltd generated revenue of 1.5B ILA at a net margin of 9.5%. Revenue grew 18.3% year over year. It earns a return on equity of 62.3%. Net debt stands at 647M ILA. Fundamentals as of Jul 11, 2026

Our scenario range runs from 14.73 ILA (bear case) to 24.56 ILA (bull case); at 35.61 ILA, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Defensive peers we cover trades at -10% fair-value upside, at -45%, MAXO screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF 23.10 ILA 37.31 ILA 59.49 ILA 80
Residual Income 5.01 ILA 5.94 ILA 23.27 ILA 76
Rev-Margin DCF 14.09 ILA 20.97 ILA 29.64 ILA 74
All 26 models by family
DCF Models
FCF DCF 23.16 ILA 38.42 ILA 62.96 ILA 38
Owner Earnings 16.94 ILA 27.92 ILA 45.57 ILA 31
5Y Revenue Exit 14.09 ILA 20.84 ILA 29.47 ILA 39
5Y EBITDA Exit 21.13 ILA 34.94 ILA 51.76 ILA 41
5Y P/E Exit 17.41 ILA 27.50 ILA 38.57 ILA 38
10Y Revenue Exit 16.85 ILA 24.09 ILA 34.12 ILA 36
10Y EBITDA Exit 21.63 ILA 34.02 ILA 51.85 ILA 37
10Y P/E Exit 19.25 ILA 28.78 ILA 41.36 ILA 35
Earnings-Based
Graham-Dodd 6.07 ILA 25.34 ILA 34.55 ILA 54
Lynch FV 6.41 ILA 9.16 ILA 11.91 ILA 50
PEG = 1.0 6.41 ILA 9.16 ILA 11.91 ILA 46
EPV 13.59 ILA 15.58 ILA 17.29 ILA 59
Dividend Discount
Gordon GGM 6.91 ILA 13.76 ILA 20.84 ILA 70
DDM Multi-Stage 6.91 ILA 11.89 ILA 14.53 ILA 61
Multiples
P/E Multiple 14.73 ILA 19.65 ILA 24.56 ILA 63
P/S Multiple 9.18 ILA 12.24 ILA 15.30 ILA 58
P/B Multiple 6.06 ILA 8.07 ILA 10.09 ILA 55
EV/EBIT 23.50 ILA 30.99 ILA 38.48 ILA 53
EV/EBITDA 21.97 ILA 28.95 ILA 35.94 ILA 54
EV/Revenue 9.59 ILA 13.26 ILA 16.94 ILA 43
Asset-Based
NCAV (Graham) 1.01 ILA 1.35 ILA 2.02 ILA 50
Growth DCF
Growth DCF 23.10 ILA 37.31 ILA 59.49 ILA 80
Rev-Margin DCF 14.09 ILA 20.97 ILA 29.64 ILA 74
Economic Profit
Residual Income 5.01 ILA 5.94 ILA 23.27 ILA 76
ROIC Compounder 14.01 ILA 16.53 ILA 19.04 ILA 72
Growth Earnings
Growth-Adj P/E 11.25 ILA 16.07 ILA 20.89 ILA 68

Widest divergence: DCF Models (27.92 ILA) versus Asset-Based (1.35 ILA). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) 1.5B ILA
Revenue growth (YoY) +18.3%
Net margin 9.5%
Return on equity 62.3%
Free cash flow 263M ILA FY2025
P/E ratio 35.2
More key figures
Operating margin 19.2%
EPS (TTM) 1.01 ILA
Dividend yield 0.0%
EPS growth (YoY) +57.1%
Net debt 647M ILA FY2025

Figures from reported company fundamentals · as of Jul 11, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 71/100

Of which business quality 70 · Market factors (momentum, volatility) 74

Profitability 71
Margins and returns on capital today
Quality Growth 47
Are margins and returns improving?
Cashflow 86
Earnings quality: real cash, not paper profit
Fin. Strength 61
Balance sheet, leverage, solvency risk
Investment 62
Disciplined investing over empire-building
Low Volatility 61
Calm price path (market factor)
Momentum 78
Price trend over the last 3–12 months (market factor)
52W Momentum 83
Distance to the 52-week high (market factor)
Net Issuance 91
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Max Stock Ltd. operates various discount stores in Israel. Its stores provide products in various categories, including office and school supplies, such as binders, leaflets, exercise books, stationery, staplers, printer paper, organizers, school bags, exercise books, pencil cases, glues, rulers, scissors, binders, colors, markers, and other; and toys and …

Full company description

Max Stock Ltd. operates various discount stores in Israel. Its stores provide products in various categories, including office and school supplies, such as binders, leaflets, exercise books, stationery, staplers, printer paper, organizers, school bags, exercise books, pencil cases, glues, rulers, scissors, binders, colors, markers, and other; and toys and baby products, which include toys, dolls, board and mind games, puzzles, building bricks, books, toy musical instruments, and other. The company also provides disposable tableware, party supplies, and storage containers including plates, bowls, cutlery, cold and hot drink cups, aluminum and paper cooking and baking pans, disposable tablecloths, napkins, and plastic storage containers; and party and birthday products, which include surprises and gifts, decorations, balloons, birthday bags, and accessories. In addition, it offers homewares consist of kitchen supplies including pots, pans, cookware, and bakeware; home décor and accessories; glass, wood, and furniture; cleaning materials, cloths, plastic bags, mops, and brooms; and bath products and others. Further, the company provides arts and craft supplies, such as painting materials, plasticine, play-doh, sketch books, glues, stickers, DIY art products, assembling kits and other; and apparel basics includes undershirts, underwear, basic tshirts, swimwear, socks, and others. Max Stock Ltd. was incorporated in 2004 and is based in Caesarea, Israel.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Max Stock Ltd reported revenue of 1.4B ILA in FY2025 versus 976M ILA in FY2021, a compound +10.0%/yr. Reported net income was 125M ILA in FY2025, compounding +16.3%/yr from FY2021.

Growth Quality 79/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
1.4B ILS
Latest YoY
+7.2%
Avg. growth/yr (3Y)
+10.8%
Avg. growth/yr (5Y)
+7.1%
Avg. growth/yr (8Y)
+14.8%
Revenue +10.0%/yr
FY21 976M ILA
FY22 1.0B ILA
FY23 1.1B ILA
FY24 1.3B ILA
FY25 1.4B ILA
Net income +16.3%/yr
FY21 68.2M ILA
FY22 64.2M ILA
FY23 81.0M ILA
FY24 109M ILA
FY25 125M ILA

MAXO screens 45% overvalued. Compare with Walmart Inc →

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Cite: Fair Value Calculator (2026). "Max Stock Ltd Fair Value". https://www.fairvalue-calculator.com/stock/MAXO

Peer Group

Discount Stores · 25 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 71 · Top 25%
Fair Value upside −45% · Below median
Return on equity (TTM) 62% · Top 25%
Return on assets 12% · Top 25%
Net margin (TTM) 9% · Top 25%
Operating margin (TTM) 19% · Top 25%
Revenue growth 18% · Top 25%
Dividend yield (TTM) 0.0% · Bottom 25%
Debt / equity 0.07× · Lower than median

Valuation Multiples vs Discount Stores median · lower = cheaper

P/E (TTM) 35.2× · Pricier than median
P/B 5.76× · Pricier than median
P/S (TTM) 1.09× · Pricier than median
P/FCF 6.2× · Cheaper than median
EV/EBITDA 5.2× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 11
FUTURE 92 · sector 37
PAST 100 · sector 76
HEALTH 96 · sector 89
DIVIDEND 0 · sector 21

VALUE 0: the price sits above our fair-value range.

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Discount Stores stocks, each showing price versus our Fair Value estimate (as of Jul 11, 2026).

Stock Price Fair Value vs Fair Value
Walmart Inc WMT $113.90 $48.65 -57%
Costco Wholesale Corporation COST $916.25 $383.51 -58%
Target Corporation TGT $139.60 $118.22 -15%
Wal-Mart de México, S.A. WALMEX 49.49 MXN 60.59 MXN +22%
Dollarama Inc DOL C$188.95 C$92.38 -51%
Avenue Supermarts Limited DMART ₹4,081 ₹1,066 -74%
Dollar General Corporation DG $125.75 $116.55 -7%
Dollar Tree, Inc DLTR $124.91 $125.92 +1%
BJ's Wholesale Club Holdings BJ $90.24 $80.99 -10%
Pepco Group PCO 40.64 PLN 54.90 PLN +35%

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Frequently asked questions

Is Max Stock Ltd (MAXO) overvalued or undervalued?
As of Jul 11, 2026, our model estimates a fair value of 19.65 ILA versus a price of 35.61 ILA, about −45% (overvalued).
What is the fair value of MAXO?
Our model-based fair value for Max Stock Ltd is 19.65 ILA (as of Jul 11, 2026), built from audited fundamentals. The current price is 35.61 ILA.
What is the quality score of MAXO?
Max Stock Ltd has a Quality Score of 71/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Max Stock Ltd (MAXO)?
Max Stock Ltd reported trailing-twelve-month revenue of about 1.5B ILS (latest available figure, as of Jul 11, 2026).
What is the net profit margin of MAXO?
The net profit margin of Max Stock Ltd is about 9.5%, meaning it keeps roughly 9.5% of revenue as net income. Based on the latest reported figures.
Does Max Stock Ltd pay a dividend?
Max Stock Ltd currently shows a dividend yield of about 0.02% relative to its recent price (as of Jul 11, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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