Max Stock Ltd (MAXO) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Max Stock Ltd stock ILS 34.40, price ILS 31.27, upside +10.0%, quality 71 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range 4.02 ILS – 40.96 ILS · fair‑value band 25.80 ILS – 43.00 ILS · the 31.27 ILS price screens below the 34.40 ILS fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Max Stock Ltd. operates various discount stores in Israel.
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Its stores provide products in various categories, including office and school supplies, such as binders, leaflets, exercise books, stationery, staplers, printer paper, organizers, school bags, exercise books, pencil cases, glues, rulers, scissors, binders, colors, markers, and other; and toys and baby products, which include toys, dolls, board and mind games, puzzles, building bricks, books, toy musical instruments, and other.
The company also provides disposable tableware, party supplies, and storage containers including plates, bowls, cutlery, cold and hot drink cups, aluminum and paper cooking and baking pans, disposable tablecloths, napkins, and plastic storage containers; and party and birthday products, which include surprises and gifts, decorations, balloons, birthday bags, and accessories.
In addition, it offers homewares consist of kitchen supplies including pots, pans, cookware, and bakeware; home décor and accessories; glass, wood, and furniture; cleaning materials, cloths, plastic bags, mops, and brooms; and bath products and others.
Further, the company provides arts and craft supplies, such as painting materials, plasticine, play-doh, sketch books, glues, stickers, DIY art products, assembling kits and other; and apparel basics includes undershirts, underwear, basic tshirts, swimwear, socks, and others.
Max Stock Ltd. was incorporated in 2004 and is based in Caesarea, Israel.
Stock analysis
Max Stock Ltd (MAXO) currently trades at 31.27 ILS, while our model-based Fair Value estimate is 34.40 ILS, so the stock looks roughly fairly valued today (gap 9.1%).
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Valuation
Bull case: the DCF Models group reads highest at a median of 25.86 ILS per share, and 1 of the 26 models we run sit above the 31.27 ILS price.
Bear case: the Economic Profit group reads lowest at 8.69 ILS, and 25 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: 25.80 ILS (bear) to 43.00 ILS (bull), the price of 31.27 ILS sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 71/100 (solid quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Max Stock Ltd reported revenue of 1.4B ILS in FY2025 versus 976M ILS in FY2021, a compound +10.0%/yr. Reported net income was 125M ILS in FY2025, compounding +16.3%/yr from FY2021.
Key figures
Market cap 4.5B ILS Small · P/E ratio 27.7 · P/S ratio 2.97 · EPS (TTM) 1.13 ILS · Dividend yield 3.0% · Net margin 9.8% · Return on equity 60.5% · Return on assets (EBIT) 14.1% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 69 out of 100 (low confidence).
What moves the price
The share trades about 24% below its 52-week high and 42% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −24% fair-value upside, at 10%, MAXO screens cheaper than that median.
Fair Value models
Bear25.80 ILSFair Value 34.40 ILSBull43.00 ILS
Price 31.27 ILS · Upside +10.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (0.1710 ILS per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.79/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+7.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.1%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.8%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+19.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+16.3%
Dividend (yield on the price)3.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 16%
2025 sits 54% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+12.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Israel: IMF forecast 2.1% a year to 2030, 1.7% from 2016 to 2025) that is about +10.1% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Discount Stores · 23 stocks
Beats the industry median on 10/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score71 · Top 25%
Fair Value upside+10.0% · Above median
Profitability
Return on equity (12 months)60.5% · Top 25%
Return on assets9.1% · Above median
Net margin (12 months)9.8% · Top 25%
Operating margin (12 months)20.3% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)12.7% · Top 25%
Dividend yield (12 months)3.0% · Above median
Balance sheet
Debt / equity0.07× · Below median
Valuation Multiplesvs Discount Stores median · lower = cheaper
P/E (12 months)27.7× · Pricier than median
P/B16.09× · Priciest 25%
P/S (12 months)2.97× · Priciest 25%
Price / free cash flow (fiscal year)17.3× · Cheaper than median
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Is Max Stock Ltd (MAXO) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of 34.40 ILS versus a price of 31.27 ILS, about +10% upside (fairly valued).
What is the fair value of MAXO?
Our model-based fair value for Max Stock Ltd is 34.40 ILS (as of Nov 6, 2026), built from audited fundamentals. The current price: 31.27 ILS.
What is the quality score of MAXO?
Max Stock Ltd has a Quality Score of 71/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Max Stock Ltd (MAXO)?
Our model-based price target is the fair value of 34.40 ILS (as of Nov 6, 2026) from 26 valuation models. Cautious scenario 25.80 ILS, optimistic scenario 43.00 ILS. It is a calculation from audited fundamentals, not an analyst target.
What is the Max Stock Ltd stock forecast for 2026?
Our models put fair value at 34.40 ILS, about +10% upside versus a price of 31.27 ILS (fairly valued). Cautious scenario 25.80 ILS, optimistic scenario 43.00 ILS. The calculation is refreshed regularly with new filings.
What is the revenue of Max Stock Ltd (MAXO)?
Max Stock Ltd reported trailing-twelve-month revenue of about 1.5B ILS (latest available figure, as of Nov 6, 2026).
Does Max Stock Ltd pay a dividend?
Max Stock Ltd currently shows a dividend yield of 2.97% relative to its recent price (as of Nov 6, 2026).
How much is the dividend of Max Stock Ltd (MAXO) and when is the ex-dividend date?
Max Stock Ltd pays a dividend of 0.93 ILS per share a year, a dividend yield of 3.0%. The last ex-dividend date was Aug 18, 2026. A dividend has been paid every year since at least 2021. The payout ratio is 82.3% of earnings. Free cash flow covers the dividend 2.02 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Max Stock Ltd (MAXO)?
For today's price to be fair in a discounted-cash-flow model, Max Stock Ltd would have to grow free cash flow by +12.4 % per year for five years (discount rate 12.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.2 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of MAXO use?
Our models discount Max Stock Ltd at 12.7 %: a base by market capitalisation (small), damped by beta 0.90, country premium for Israel. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Max Stock Ltd that is +12.4 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.7 %) and the same formula as our fair value.
How much growth has Max Stock Ltd (MAXO) delivered so far?
Over the past 5 years revenue at Max Stock Ltd grew +7.2 % a year. The price currently implies free-cash-flow growth of +12.4 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Max Stock Ltd (MAXO) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Max Stock Ltd (+12.4 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Max Stock Ltd (MAXO)?
The free-cash-flow yield on the price is 6.01 %: that much free cash flow Max Stock Ltd produces per unit of market value. When it exceeds the discount rate of our models (12.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Max Stock Ltd (MAXO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Max Stock Ltd it is 34.40 ILS per share (as of Nov 6, 2026), against a price of 31.27 ILS. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Max Stock Ltd stock overvalued or undervalued in 2026?
As of Nov 6, 2026, MAXO trades below its calculated fair value: price 31.27 ILS, fair value 34.40 ILS, a gap of about +10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MAXO?
No. The price is what the market pays today (31.27 ILS); the fair value is what the company's own numbers justify (34.40 ILS). For Max Stock Ltd the two are 3.13 ILS per share apart. That gap is exactly why we show both numbers side by side.
How much is Max Stock Ltd worth?
The market values Max Stock Ltd at about 4.5B ILS (market capitalisation, as of Nov 6, 2026). Per share that is 31.27 ILS; our models calculate a fair value of 34.40 ILS per share.
What do the bullish and bearish scenarios say about MAXO?
Our models span a range for Max Stock Ltd: cautious scenario 25.80 ILS, base 34.40 ILS, optimistic 43.00 ILS per share (as of Nov 6, 2026, price 31.27 ILS). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MAXO?
Max Stock Ltd trades at a price-to-earnings ratio of 27.7 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 34.40 ILS is built from several models across several years. Other multiples: P/B 16.1, P/S 3.0, EV/EBITDA 14.5.
How solid is the balance sheet of Max Stock Ltd (MAXO)?
Balance-sheet figures for Max Stock Ltd (as of Nov 6, 2026): return on equity 60.5%, debt of 0.07 per unit of equity. They feed the Quality Score of 71/100, which measures business quality independently of the share price.
How far is MAXO from its 52-week high?
Max Stock Ltd trades at 31.27 ILS, about 24% below its 52-week high of 40.96 ILS and 42% above the low of 21.94 ILS (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of 34.40 ILS is for.
Which stocks are comparable to Max Stock Ltd?
From the same area (Consumer Defensive) we also value Walmart Inc, Costco Wholesale Corporation, Target Corporation, Dollarama Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Max Stock Ltd stock attractive at the current price?
The data as of Nov 6, 2026: price 31.27 ILS, calculated fair value 34.40 ILS (+10%), Quality Score 71/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MAXO calculated?
We run Max Stock Ltd through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 34.40 ILS builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Max Stock Ltd currently trades 9% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Max Stock Ltd (MAXO)?
The closing price on Nov 5, 2026 was 31.27 ILS. Our model-based fair value is 34.40 ILS, about +10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Max Stock Ltd right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Key figures of Max Stock Ltd
How large is the market capitalisation of Max Stock Ltd (MAXO)?
The market capitalisation of Max Stock Ltd is 4.5B ILS. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Max Stock Ltd (MAXO)?
The price-to-sales ratio of Max Stock Ltd is 2.97 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Max Stock Ltd (MAXO)?
Earnings per share at Max Stock Ltd are 1.13 ILS (price ÷ EPS = P/E 27.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Max Stock Ltd (MAXO)?
The dividend yield of Max Stock Ltd is 3.0% (payout 82.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Max Stock Ltd (MAXO)?
The net margin of Max Stock Ltd is 9.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Max Stock Ltd (MAXO)?
The return on equity (ROE) of Max Stock Ltd is 60.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Max Stock Ltd (MAXO)?
On an EBIT basis the return on assets of Max Stock Ltd is 14.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Max Stock Ltd (MAXO)?
The operating margin of Max Stock Ltd is 20.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Max Stock Ltd (MAXO)?
Revenue at Max Stock Ltd is growing +12.7% versus a year earlier (3y avg +10.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Max Stock Ltd (MAXO)?
Earnings per share at Max Stock Ltd are growing +35.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Max Stock Ltd (MAXO) carry?
The net debt of Max Stock Ltd is 647M ILS (fiscal year 2025, ≈ 2.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 6, 2026