Mills Locação, Serviços e Logística S.A (MILS3) Fair Value & Analysis
Industrials · BR · Market cap R$3.5B
Fair value as of: Jul 12, 2026
From 24 valuation models · updated 28 days ago
Fair value updated Jul 12, 2026, revised from R$22.94 to R$22.90 (−0.2%) since Jun 24, 2026. Share price +1.6% over the past month.
Below-average quality, screening 47% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain.
- The model range is unusually wide (R$14.18 to R$39.38). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
60‑month range R$4.03 – R$15.81 · fair‑value band R$14.18 – R$39.38 · the R$15.60 price screens below the R$22.90 fair value. Dashed = 300-day average. As of Jul 12, 2026.
Analysis
Mills Locação, Serviços e Logística S.A (MILS3) currently trades at R$15.60, while our model-based Fair Value estimate is R$22.90, implying the stock looks roughly 46.8% undervalued today. The Quality Score stands at 44/100 (below-average quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Mills Locação, Serviços e Logística S.A generated revenue of R$1.9B at a net margin of 22.8%. Revenue grew 11.8% year over year. It earns a return on equity of 26.3%. Net debt stands at R$1.4B. Fundamentals as of Jul 12, 2026
Our scenario range runs from R$14.18 (bear case) to R$39.38 (bull case); at R$15.60, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 65% above its 52-week low, currently above its 200-day average. For context, the median of 10 Industrials peers we cover trades at -21% fair-value upside, at 47%, MILS3 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Growth Earnings (R$30.29) versus Asset-Based (R$4.63). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 41 · Market factors (momentum, volatility) 80
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Mills Locação, Serviços e Logística S.A. operates as a machinery and equipment rental company in Brazil. It rents, sells, imports, and exports steel and aluminum tubular structures, shoring and access equipment for civil construction works, and reusable concrete forms.
Full company description
Mills Locação, Serviços e Logística S.A. operates as a machinery and equipment rental company in Brazil. It rents, sells, imports, and exports steel and aluminum tubular structures, shoring and access equipment for civil construction works, and reusable concrete forms. The company also develops related engineering projects and provides supervisory and optional assembly services. Additionally, it sells, rents, and distributes elevating work platforms, related parts, new, and used cars. It also offers heavy machinery, backhoe, compact rollers, skid steer loaders, tugs, generators, compressors, crawler and agricultural tractors, excavators, wheel loaders, motor graders, forklifts, and pallet trucks. Further, it provides freight, maintenance, training, telemetry, remote operation, and consulting services and solutions. The company was formerly known as Mills Estruturas e Serviços de Engenharia S.A. and changed its name to Mills Locação, Serviços e Logística S.A. in July 2022. Mills Locação, Serviços e Logística S.A. was founded in 1952 and is based in Rio de Janeiro, Brazil.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Mills Locação, Serviços e Logística S.A reported revenue of R$1.8B in FY2025 versus R$738M in FY2021, a compound +25.6%/yr. Reported net income was R$301M in FY2025, compounding +30.9%/yr from FY2021.
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Peer Group
Rental & Leasing Services · 97 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Rental & Leasing Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Rental & Leasing Services stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| United Rentals, Inc URI | $1,045 | $449.86 | -57% |
| Sunbelt Rentals Holdings SUNB | $73.41 | $65.76 | -10% |
| AerCap Holdings AER | $146.97 | $301.51 | +105% |
| U-Haul Holding UHAL | $67.35 | $7.21 | -89% |
| Ryder System, Inc R | $273.06 | $111.57 | -59% |
| Ayvens AYV | €11.57 | €24.73 | +114% |
| Localiza Rent a Car S.A RENT3 | R$40.35 | R$37.01 | -8% |
| Element Fleet Management Corp EFN | C$29.83 | C$15.06 | -50% |
| BOC Aviation Limited 2588 | HK$77.40 | HK$18.61 | -76% |
| GATX Corporation GATX | $178.48 | $140.90 | -21% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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