EQUATOR Beverage Company (MOJO) Fair Value & Analysis
Consumer Defensive · US · Market cap $8.0M
EQUATOR Beverage Company
MOJO · US
Fair value as of: Jul 18, 2026
From 23 valuation models · updated 23 days ago
Share price −20.0% over the past month.
A solid business, but screening 79% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case ($0.2100). The favourable scenario is already priced in.
- Solid but not exceptional quality (63/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range $0.1020 – $1.70 · fair‑value band $0.1200 – $0.2100 · the $0.8000 price screens above the $0.1700 fair value. Dashed = 300-day average. As of Jul 18, 2026.
Analysis
EQUATOR Beverage Company (MOJO) currently trades at $0.8000, while our model-based Fair Value estimate is $0.1700, implying the stock looks roughly 78.8% overvalued today. The Quality Score stands at 63/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, EQUATOR Beverage Company generated revenue of $4.3M at a net margin of 3.3%. Revenue grew 17.6% year over year. It earns a return on equity of 23.5%. The stock trades on a trailing P/E of 42.5. Fundamentals as of Jul 18, 2026
Our scenario range runs from $0.1200 (bear case) to $0.2100 (bull case); at $0.8000, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 43% below its 52-week high and 117% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -14% fair-value upside, at -79%, MOJO screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 23 models by family
Widest divergence: DCF Models ($0.3500) versus Asset-Based ($0.0400). Highest evidence: Growth DCF (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 63 · Market factors (momentum, volatility) 28
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
EQUATOR Beverage Company engages in the development, production, marketing, and distribution of beverage products. The company offers nonalcoholic beverages, ready-to-drink alcoholic beverages, and sparkling energy beverages.
Full company description
EQUATOR Beverage Company engages in the development, production, marketing, and distribution of beverage products. The company offers nonalcoholic beverages, ready-to-drink alcoholic beverages, and sparkling energy beverages. It also provides MOJO coconut water; coconut water + pineapple juice, coconut water + mango juice, organic coconut water, sparkling coconut water citrus, energy sparkling blood orange, and energy sparkling pink grapefruit; and MOJO sparkling energy, MOJO sparkling coconut water, and EQ water products. The company offers its products through its hybrid distribution network, third-party distributors and partners, broker network, and retail channels. It distributes its products in North America, the Caribbean, and Bermuda. The company was formerly known as MOJO Organics, Inc. and changed its name to EQUATOR Beverage Company in July 2022. EQUATOR Beverage Company was founded in 2008 and is headquartered in Jersey City, New Jersey.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
EQUATOR Beverage Company reported revenue of $4.2M in FY2025 versus $1.9M in FY2021, a compound +21.6%/yr. Reported net income was $49.2K in FY2025, compounding +5.4%/yr from FY2021.
MOJO screens 79% overvalued. Compare with The Coca-Cola Company →
Peer Group
Beverages - Non-Alcoholic · 92 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Beverages - Non-Alcoholic median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Coca-Cola Company KO | $87.05 | $36.57 | -58% |
| PepsiCo, Inc PEP | $139.02 | $106.91 | -23% |
| Monster Beverage Corporation MNST | $97.50 | $35.82 | -63% |
| Nongfu Spring Co 9633 | HK$41.44 | HK$30.72 | -26% |
| Coca-Cola Europacific Partners PLC CCEP | €92.10 | €85.41 | -7% |
| Keurig Dr Pepper Inc KDP | $31.25 | $30.99 | -1% |
| Coca-Cola FEMSA, S.A. KOF | $102.04 | $106.45 | +4% |
| Coca-Cola HBC AG EEE | €57.90 | €52.82 | -9% |
| Varun Beverages Limited VBL | ₹495.70 | ₹187.49 | -62% |
| Eastroc Beverage (Group) Co 605499 | ¥124.43 | ¥107.57 | -14% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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