EQUATOR Beverage Company (MOJO) Fair Value & Analysis
Consumer Defensive · US · Market cap $8.0M
Fair value as of: Jun 24, 2026
Analysis
EQUATOR Beverage Company (MOJO) currently trades at $0.9000, while our model-based Fair Value estimate is $0.1700 — implying the stock looks roughly 81.1% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
About the company
EQUATOR Beverage Company engages in the development, production, marketing, and distribution of beverage products. The company offers nonalcoholic beverages, ready-to-drink alcoholic beverages, and sparkling energy beverages. It also provides MOJO coconut water; coconut water + pineapple juice, coconut water + mango juice, organic coconut water, sparkling coconut water citrus, energy sparkling blood orange, and energy sparkling pink grapefruit; and MOJO sparkling energy, MOJO sparkling coconut water, and EQ water products. The company offers its products through its hybrid distribution network, third-party distributors and partners, broker network, and retail channels. It distributes its products in North America, the Caribbean, and Bermuda. The company was formerly known as MOJO Organics, Inc. and changed its name to EQUATOR Beverage Company in July 2022. EQUATOR Beverage Company was founded in 2008 and is headquartered in Jersey City, New Jersey.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.