Movida Participações S.A (MOVI3) Fair Value & Analysis
Industrials · BR · Market cap R$3.5B
Fair value as of: Jul 15, 2026
From 17 valuation models · updated 25 days ago
Share price −8.9% over the past month.
Below-average quality, screening 115% undervalued on our models.
What matters now
- The price is below even our cautious bear case (R$12.50). The market is more pessimistic than our downside scenario.
- Solid quality (45/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 15, 2026.
How to read this chart
60‑month range R$3.09 – R$17.75 · fair‑value band R$12.50 – R$20.84 · the R$7.76 price screens below the R$16.67 fair value. Dashed = 300-day average. As of Jul 15, 2026.
Analysis
Movida Participações S.A (MOVI3) currently trades at R$7.76, while our model-based Fair Value estimate is R$16.67, implying the stock looks roughly 114.8% undervalued today. The Quality Score stands at 45/100 (below-average quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Movida Participações S.A generated revenue of R$14.9B at a net margin of 2.5%. Revenue grew 6.0% year over year. It earns a return on equity of 12.9%. Net debt stands at R$20.6B. Fundamentals as of Jul 15, 2026
Our scenario range runs from R$12.50 (bear case) to R$20.84 (bull case); at R$7.76, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 49% below its 52-week high and 45% above its 52-week low, currently below its 200-day average. For context, the median of 10 Industrials peers we cover trades at -21% fair-value upside, at 115%, MOVI3 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 17 models by family
Widest divergence: DCF Models (R$166.13) versus Dividend Discount (R$2.08). Highest evidence: Residual Income (76).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 15, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 37 · Market factors (momentum, volatility) 42
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Movida Participações S.A. provides car rental services in Brazil. It operates in two segments, Rent-a-Car, and Fleet Management and Outsourcing (GTF). The company offers light vehicle rental services; and fleet management and outsourcing services. It also sells pre-owned cars. The company was formerly known as H.L.C.S.P.E Empreendimentos e Participações S.A.
Full company description
Movida Participações S.A. provides car rental services in Brazil. It operates in two segments, Rent-a-Car, and Fleet Management and Outsourcing (GTF). The company offers light vehicle rental services; and fleet management and outsourcing services. It also sells pre-owned cars. The company was formerly known as H.L.C.S.P.E Empreendimentos e Participações S.A. and changed its name to Movida Participações S.A. in December 2014. The company was founded in 2006 and is based in São Paulo, Brazil. Movida Participações S.A. operates as a subsidiary of Simpar S.A.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Movida Participações S.A reported revenue of R$14.7B in FY2025 versus R$5.3B in FY2021, a compound +28.8%/yr. Reported net income was R$318M in FY2025, compounding −21.1%/yr from FY2021.
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Peer Group
Rental & Leasing Services · 97 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Rental & Leasing Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Rental & Leasing Services stocks, each showing price versus our Fair Value estimate (as of Jul 15, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| United Rentals, Inc URI | $1,045 | $449.86 | -57% |
| Sunbelt Rentals Holdings SUNB | $73.41 | $65.76 | -10% |
| AerCap Holdings AER | $146.97 | $301.51 | +105% |
| U-Haul Holding UHAL | $67.35 | $7.21 | -89% |
| Ryder System, Inc R | $273.06 | $111.57 | -59% |
| Ayvens AYV | €11.57 | €24.73 | +114% |
| Localiza Rent a Car S.A RENT3 | R$40.35 | R$37.01 | -8% |
| Element Fleet Management Corp EFN | C$29.83 | C$15.06 | -50% |
| BOC Aviation Limited 2588 | HK$77.40 | HK$18.61 | -76% |
| GATX Corporation GATX | $178.48 | $140.90 | -21% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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